speeches · October 27, 1980
Speech
G. William Miller · Governor
[yepartmentoftheTREASURY
WASHINGTON, D.C. 20220 TELEPHONE 566-2041
For Release
12 Noon, E.S.T.
REMARKS OF
SECRETARY OF THE TREASURY G. WILLIAM MILLER
AT KICKOFF OF GREATER NEW YORK CITY
SAVINGS BOND DRIVE
OCTOBER 28, 1980
Savings Bonds have played an important role in our nation's
history for almost half a century.
When the program began in 1935 widespread bank failures had
robbed the country of its confidence that money could be safely
saved anywhere but under a mattress. The initial "Eaby Bonds"
helped to restore that confidence, and aided in financing the
government expenditures that were needed to get Americans off
breadlines.
Six years later, the first Series E Defense Bonds went on
sale. The public responded by buying more than 39 billion
dollars worth between 1941 and 1945, which provided some of the
economic ammunition to wage a global war against totalitarianism.
Today, these bonds, and the regular savings habit they help
to promote, have a role to play in this era's great challenge:
revitalizing the nation's economy. With your help, I am
confident that we can make that a valuable role.
To better understand the part Savings Bonds can play, I would
like to take a few moments to review with you the economic
climate in which we are about to launch the 1981 campaign.
Obviously, the last year has been a difficult one for our
economy. Massive shocks from the 1979 OPEC price increases led
to soaring inflationary expectations and interest rates. These
were followed by sharp quarterly drops in output.
As unemployment rose and the housing and automotive
industries sagged, there were temptations for strong government
stimulus actions. But those of us responsible for charting the
nation's economic course felt that the great strength, resilience
and balance within our economy, provided inherent self-curative
powers. We believed what was needed was less government
intervention and more reliance on the market system.
We proceeded on that basis and now it seems that the
recession of 1980 may prove to have been one of the shortest on
record.
Digitized for FRASER
M-720
https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis
-2-
Auto and housing markets have been improving. The index of
leading indicators has risen for three successive months, and the
unemployment rate edged down to 7 1/2 percent in September. The
latest monthly reports on industrial production and personal
income were similarly encouraging. In September, industrial
production increased a full percentage point and personal incomes
also rose.
These, of course, are welcome signs. They point to a steady
upturn, and reaffirm our belief in the economy's basic vitality.
It remains for us to make sure that we continue to manage the
economy so as to nurture that upward trend.
But that is only the short-term challenge facing American
industry and American government. The long-term challenge is to
take the steps that will effectively reinforce and strengthen
this recovery without rekindling inflation. This will be a most
difficult task. It will involve a fundamental revitalization of
our economy.
Inflation is a malignancy which has deeply embedded itself in
our system over the past 15 years. It threatens our economy, our
national security and our future progress as a nation. It is an
even more insidious enemy because its victims are also its
allies. As that late, lamented philosopher, Pogo, was wont to
say, "We have met the enemy, and he is us."
Although we have made strides toward greater conservation, we
are still a society of consumers, a society which has paid too
little attention to saving and investment. This compounds our
problem in fighting inflation.
The two key elements of inflation are skyrocketing energy
costs and the declining rate of our productivity.
We will never solve the problem of inflation until we
decrease our dependence on foreign oil by renewing our capacity
to produce alternate sources of energy domestically.
At the same time, we must improve our rate of productivity.
In the two decades following World War II, we excelled in the
rate of improvement of productivity. And we are still the most
productive nation in the world. But since 1965 we have allowed
our gains to lag slowly until they are now almost nonexistent.
If we do not correct this problem, our competitiveness in the
world markets will continue to erode and we will lose not only in
the short term but in the long term as well.
There are no quick, easy fixes for these problems of
persistent inflation and declining productivity. To solve them
we will have to extend our vision far beyond the normal economic
horizons and seek a perspective which perhaps goes beyond what is
politically popular.
Digitized for FRASER
https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis
-3-
Part of that perspective is the recognition of an underlying
economic fact of life. And that is that for too long now — for
some 15 years — we as a nation have sought instant gratifica
tion, have pursued the life of consumption and affluence, and
have not been putting enough back into our system to ensure its
renewal and continued strength. As the old Chinese proverb puts
it, "Life is like a cookie jar. If you only take out and never
put back, the jar is soon empty."
The time has come for us to start replenishing the jar. We
need to put back into our economy the investments that are
necessary to modernize and revitalize it.
The agenda for the next decade is awesome:
— to build the productive capacity of our conventional
sources of energy, including oil, gas, coal and nuclear power.
— to double our output of coal in the next 10 years.
— to build a whole new synthetic fuels industry, which will
take hundreds of billions of dollars.
— to create new industrial processes, transportation systems
and structures that are energy efficient.
— to modernize all our basic industries across the board,
particularly our automobile industry, with the greatest
investment ever undertaken in such a short period of time.
All of this must be accomplished if we are to destroy the
inflationary tumor eating at our system, and reenergize our
productivity gains which for so long were our great strength and
which gave us dominance in the world.
We can only achieve these goals if we are willing to make a
significant shift in our economy from consumption to investment.
And that will require a great deal of understanding and commit
ment on the part of all Americans. If we are to undertake a
decade of unprecedented investment and revitalize our entire
economic system, then we must also have the savings and the
attitude about savings that will make our venture possible.
And this is where the Savings bonds program can play a role.
I would be misleading you if I were to say that the Savings Bonis
program is a large part of the answer to our revitalization
problems. But it certainly is an important part of it.
Like the economy, the Savings Bonds program has weathered
some stormy seas. I won't go back over the distressing times you
have had to face with excessive redemptions and declining sales
because of unprecedented market interest rates. I only want to
thank you for not allowing this program to lapse while we were
seeking the means to stabilize and enhance it.
Digitized for FRASER
https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis
-4-
Happily, we have succeeded. The President, as you know,
recently signed legislation that allows a one percent increase in
Savings Eonds interest during any six-month period. He then
promptly approved my recommendation for a one percent increase
effective next Saturday — November 1, — raising the interest
rate on EE bonds from 7 to 8 percent. Of course this one percent
increase will apply to outstanding E, EE, H and HH bonds as well.
Further increase is possible as early as May 1, 1981. We
will look at that in the light of market conditions prevailing
next spring.
With our new legislative authority, we already have made
buying and holding Savings Bonds more attractive. We will now be
able to assure holders of Savings Bonds the fair return that they
should have. I hope, and I expect, that this will be reflected
in increased sales and reduced redemptions in the months and
years to come.
Those hopes and expectations are based on the knowledge that
we have an excellent program to offer the small saver, one which
offers him a unique blend of security, fair return, opportunity
for long term appreciation and liquidity.
It seems to me that there are three things which we must do
to ensure success of the 1981 campaign.
First, we must make sure Americans understand the special
aspects and advantages of the program.
Second, we must present the program factually. We must and
we will represent it fairly, and we must and we will promote it
objectively.
Third, we must make it available to all Americans,
particularly where they work, because the payroll savings plan is
the very heart of the whole program.
Let me speak for just a moment about the program's
advantages.
There is no system that is any safer; it has the complete
backing of the Federal Government. Nor is there any other system
that can offer a better balance between the small amount saved
and its liquidity. We have an instrument that does not run any
market risk as to its principal. Those who have $10,000 to
invest may prefer to buy a market instrument. But if they
suddenly need the money, they may take a loss or a gain. They
cannot predict which. But with Savings Bonds, the principal is
there, the liquidity is there and the opportunity for long term
appreciation is there. On top of that, there are the tax
deferral features. Because of those characteristics the program
occupies a special niche as a savings instrument.
Digitized for FRASER
https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis
-5-
Savings Bonds are quite simply a convenient, easy, safe way
to save small amounts of money — especially for those who need
to develop the habit of saving.
This could be important to young Americans today who have
not cultivated that habit. As Oscar Wilde once said: "Young
people nowadays imagine money is everything. And when they grow
older, they know it." Cynical, yes, but there is an element of
wisdom there, too, and the trick is to get the young to realize
it before it is too late.
Of course, we are not aiming our efforts at just the young.
We want everyone — young, middle aged and elderly — to be aware
of what we have to offer. We want them to know that by investing
as little as a dollar at a time — roughly the equivalent of a
Sunday newspaper or a gallon of gas — they can build a brighter
future for themselves, and at the same time aid in the regenera
tion of our economy.
Recent international political and economic events have
caused some to suggest that there is little anyone of us can do
about it. That simply is not true. There is something each of
us can do: Invest in America. Help your country by helping
yourself. I have heard someone describe the buying of Savings
Bonds as "Star-spangled self-interest." I like that.
That is our message. And it brings me to my second point,
the promotion of the program. We have no desire to present it to
people in some form that confuses or misleads them, or makes them
believe it is something it is not. After recently reviewing the
advertising campaign developed by the Leo Burnett Company as a
volunteer ad agency working with the Advertising Council, I don't
think we .have anything to worry about. The print and display
advertisements, and the new radio and TV spots, are effective and
bring to life the reality of the Savings Bonds program in a
sensible, sound fashion. And I think the Leo Burnett Company and
the Advertising Council are to be commended.
If we all see to it that these new ads get out, and replace
outdated materials, I feel certain the country will know what
Savings Bonds are all about.
The third thing we must do is make this program available to
all Americans, particularly at the places where they work, It is
through the Payroll Savings Plan that they can gain the benefit
of the painless, simple, safe way of putting away small sums
which can build into a healthy nest egg for the needs of the
future. And that is why your sense of purpose and patriotism and
understanding is so critical to our success.
The dramatist Henrik Ibsen once wrote: "A community is like
a ship; everyone ought to be prepared to take the helm." Well,
America is a vast community, one united in its resolve not to
Digitized for FRASER
https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis
allow inflation to destroy its freedoms and its way of life. The
problem is that the individual frequently feels helpless to do
anything about it.
Now, you can help. You are taking a turn at the helm. Your
leadership will recharge the Savings Bonds Program and set it on
a course of progress and growth. Ey getting our message across
to your employees and their families you will be making an extra
ordinary contribution, both to those who buy the bonds and to the
nation which will benefit from this off-market financing in
waging the war against inflation and restoring American
productivity gains.
Those of us in the Treasury welcome the opportunity to work
with you. We thank you and stand ready to help you in every way
possible in our common effort.
Thank you very much.
Digitized for FRASER
https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis
Department of theTREASURY
‘ WASHINGTON, D.C. 20220 TELEPHONE 566-2041
For Release
12 Noon, E.S.T.
REMARKS OF
SECRETARY OF THE TREASURY G. WILLIAM MILLER
AT KICKOFF OF GREATER NEW YORK CITY
SAVINGS BOND DRIVE
OCTOBER 28, 1980
Savings Bonds have played an important role in oar nation's
history for almost half a century.
When the program began in 1935 widespread bank failures had
robbed the country of its confidence that money could be safely
saved anywhere but under a mattress. The initial "Eaby Bonds”
helped to restore that confidence, and aided in financing the
government expenditures that were needed to get Americans off
breadlines.
Six years later, the first Series E Defense Bonds went on
sale. The public responded by buying more than 39 billion
dollars worth between 1941 and 1945, which provided some of the
economic ammunition to wage a global war against totalitarianism.
Today, these bonds, and the regular savings habit they help
to promote, have a role to play in this era's great challenge:
revitalizing the nation's economy. With your help, I am
confident that we can make that a valuable role.
To better understand the part Savings Bonds can play, I would
like to take a few moments to review with you the economic
climate in which we are about to launch the 1981 campaign.
Obviously, the last year has been a difficult one for our
economy. Massive shocks from the 1979 OPEC price increases led
to soaring inflationary expectations and interest rates. These
were followed by sharp quarterly drops in output.
As unemployment rose and the housing and automotive
industries sagged, there were temptations for strong government
stimulus actions. But those of us responsible for charting the
nation's economic course felt that the great strength, resilience
and balance within our economy, provided inherent self-curative
powers. We believed what was needed was less government
intervention and more reliance on the market system.
We proceeded on that basis and now it seems that the
recession of 1980 may prove to have been one of the shortest on
record .
Digitized for FRASER
M-720
https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis
' * - s ' ;
M." ' • » t ■' •» ♦
-2-
Auto and housing markets have been improving. The index of
leading indicators has risen for three successive months, and the
unemployment rate edged down to 7 1/2 percent in September. The
latest monthly reports on industrial production and personal
income were similarly encouraging. In September, industrial
production increased a full percentage point and personal incomes
also rose.
These, of course, are welcome signs. They point to a steady
upturn, and reaffirm our belief in the economy's basic vitality.
It remains for us to make sure that we continue to manage the
economy so as to nurture that upward trend.
But that is only the short-term challenge facing American
industry and American government. The long-term challenge is to
take the steps that will effectively reinforce and strengthen
this recovery without rekindling inflation. This will be a most
difficult task. It will involve a fundamental revitalization of
our economy.
Inflation is a malignancy which has deeply embedded itself in
our system over the past 15 years. It threatens our economy, our
national security and our future progress as a nation. It is an
even more insidious enemy because its victims are also its
allies. As that late, lamented philosopher, Pogo, was wont to
say, "We have met the enemy, and he is us."
Although we have made strides toward greater conservation, we
are still a society of consumers, a society which has paid too
little attention to saving and investment. This compounds our
problem in fighting inflation.
The two key elements of inflation are skyrocketing energy
costs and the declining rate of our productivity.
We will never solve the problem of inflation until we
decrease our dependence on foreign oil by renewing our capacity
to produce alternate sources of energy domestically.
At the same time, we must improve our rate of productivity.
In the two decades following World War II, we excelled in the
rate of improvement of productivity. And we are still the most
productive nation in the world. But since 1965 we have allowed
our gains to lag slowly until they are now almost nonexistent.
If we do not correct this problem, our competitiveness in the
world markets will continue to erode and we will lose not only in
the short term but in the long term as well.
There are no quick, easy fixes for these problems of
persistent inflation and declining productivity. To solve them
we will have to extend our vision far beyond the normal economic
horizons and seek a perspective which perhaps goes beyond what is
politically popular.
Digitized for FRASER
https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis
-3-
Part of that perspective is the recognition of an underlying
economic fact of life. And that is that for too long now — for
some 15 years — we as a nation have sought instant gratifica
tion, have pursued the life of consumption and affluence, and
have not been putting enough back into our system to ensure its
renewal and continued strength. As the old Chinese proverb puts
it, "Life is like a cookie jar. If you only take out and never
put back, the jar is soon empty."
The time has come for us to start replenishing the jar. We
need to put back into our economy the investments that are
necessary to modernize and revitalize it.
The agenda for the next decade is awesome:
— to build the productive capacity of our conventional
sources of energy, including oil, gas, coal and nuclear power.
— to double our output of coal in the next 10 years.
— to build a whole new synthetic fuels industry, which will
take hundreds of billions of dollars.
— to create new industrial processes, transportation systems
and structures that are energy efficient.
— to modernize all our basic industries across the board,
particularly our automobile industry, with the greatest
investment ever undertaken in such a short period of time.
All of this must be accomplished if we are to destroy the
inflationary tumor eating at our system, and reenergize our
productivity gains which for so long were our great strength and
which gave us dominance in the world.
We can only achieve these goals if we are willing to make a
significant shift in our economy from consumption to investment.
And that will require a great deal of understanding and commit
ment on the part of all Americans. If we are to undertake a
decade of unprecedented investment and revitalize our entire
economic system, then we must also have the savings and the
attitude about savings that will make our venture possible.
And this is where the Savings bonds program can play a role.
I would be misleading you if I were to say that the Savings Bonds
program is a large part of the answer to our revitalization
problems. But it certainly is an important part of it.
Like the economy, the Savings Bonds program has weathered
some stormy seas. I won't go back over the distressing times you
have had to face with excessive redemptions and declining sales
because of unprecedented market interest rates. I only want to
thank you for not allowing this program to lapse while we were
seeking the means to stabilize and enhance it.
Digitized for FRASER
https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis
-4-
Happily, we have succeeded. The President, as you know,
recently signed legislation that allows a one percent increase in
Savings Eonds interest during any six-month period. He then
promptly approved my recommendation for a one percent increase
effective next Saturday — November 1, — raising the interest
rate on EE bonds from 7 to 8 percent. Of course this one percent
increase will apply to outstanding E, EE, H and HH bonds as well.
Further increase is possible as early as May 1, 1981. We
will look at that in the light of market conditions prevailing
next spring.
With our new legislative authority, we already have made
buying and holding Savings Bonds more attractive. We will now be
able to assure holders of Savings Bonds the fair return that they
should have. I hope, and I expect, that this will be reflected
in increased sales and reduced redemptions in the months and
years to come.
Those hopes and expectations are based on the knowledge that
we have an excellent program to offer the small saver, one which
offers him a unique blend of security, fair return, opportunity
for long term appreciation and liquidity.
It seems to me that there are three things which we must do
to ensure success of the 1981 campaign.
First, we must make sure Americans understand the special
aspects and advantages of the program.
Second, we must present the program factually. We must and
we will represent it fairly, and we must and we will promote it
objectively.
Third, we must make it available to all Americans,
particularly where they work, because the payroll savings plan is
the very heart of the whole program.
Let me speak for just a moment about the program's
advantages.
There is no system that is any safer; it has the complete
backing of the Federal Government. Nor is there any other system
that can offer a better balance between the small amount saved
and its liquidity. We have an instrument that does not run any
market risk as to its principal. Those who have $10,000 to
invest may prefer to buy a market instrument. But if they
suddenly need the money, they may take a loss or a gain. They
cannot predict which. But with Savings Bonds, the principal is
there, the liquidity is there and the opportunity for long term
appreciation is there. On top of that, there are the tax
deferral features. Because of those characteristics the program
occupies a special niche as a savings instrument.
Digitized for FRASER
https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis
-5-
Savings Bonds are quite simply a convenient, easy, safe way
to save small amounts of money — especially for those who need
to develop the habit of saving.
This could be important to young Americans today who have
not cultivated that habit. As Oscar Wilde once said: ’’Young
people nowadays imagine money is everything. And when they grow
older, they know it.” Cynical, yes, but there is an element of
wisdom there, too, and the trick is to get the young to realize
it before it is too late.
Of course, we are not aiming our efforts at just the young.
We want everyone — young, middle aged and elderly — to be aware
of what we have to offer. We want them to know that by investing
as little as a dollar at a time — roughly the equivalent of a
Sunday newspaper or a gallon of gas — they'can build a brighter
future for themselves, and at the same time aid in the regenera
tion of our economy.
Recent international political and economic events have
caused some to suggest that there is little anyone of us can do
about it. That simply is not true. There is something each of
us can do: Invest- in America. Help your country by helping
yourself. I have heard someone describe the buying of Savings
Bonds as "Star-spangled self-interest." I like that.
That is our message. And it brings me to my second point,
the promotion of the program. We have no desire to present it to
people in some form that confuses or misleads them, or makes them
believe it is something it is not. After recently reviewing the
advertising campaign developed by the Leo Burnett Company as a
volunteer ad agency working with the Advertising Council, I don't
think we have anything to worry about. The print and display
advertisements, and the new radio and TV spots, are effective and
bring to life the reality of the Savings Eonds program in a
sensible, sound fashion. And I think the Leo Burnett Company and
the Advertising Council are to be commended.
If we all see to it that these new ads get out, and replace
outdated materials, I feel certain the country will know what
Savings Bonds are all about.
The third thing we must do is make this program available to
all Americans, particularly at the places where they work, It is
through the Payroll Savings Plan that they can gain the benefit
of the painless, simple, safe way of putting away small sums
which can build into a healthy nest egg for the needs of the
future. And that is why your sense of purpose and patriotism and
understanding is so critical to our success.
The dramatist Henrik Ibsen once wrote: "A community is like
a ship; everyone ought to be prepared to take the helm." Well,
America is a vast community, one united in its resolve not to
Digitized for FRASER
https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis
-6-
I
allow inflation to destroy its freedoms and its way of life. The
problem is that the individual frequently feels helpless to do
anything about it.
Now, you can help. You are taking a turn at the helm. Your
leadership will recharge the Savings Bonds Program and set it on
a course of progress and growth. By getting our message across
to your employees and their families you will be making an extra
ordinary contribution, both to those who buy the bonds and to the
nation which will benefit from this off-market financing in
waging the war against inflation and restoring American
productivity gains.
Those of us in the Treasury welcome the opportunity to work
with you. We thank you and stand ready to help you in every way
possible in our common effort.
Thank you very much.
Digitized for FRASER
https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis
Cite this document
APA
G. William Miller (1980, October 27). Speech. Speeches, Federal Reserve. https://whenthefedspeaks.com/doc/speech_19801028_miller
BibTeX
@misc{wtfs_speech_19801028_miller,
author = {G. William Miller},
title = {Speech},
year = {1980},
month = {Oct},
howpublished = {Speeches, Federal Reserve},
url = {https://whenthefedspeaks.com/doc/speech_19801028_miller},
note = {Retrieved via When the Fed Speaks corpus}
}