speeches · November 14, 2023
Regional President Speech
Tom Barkin · President
Home / News / Speeches / Thomas I Barkin / 2023
2023 Virginia Governor’s Housing Conference
Hampton Roads Convention Center
Hampton, Va.
•
Talent availability has become critical for economic development. But we hear
communities are struggling to meet that need because they lack housing.
•
The key is more supply. To create that supply, communities need to own the
problem, compete for developers, innovate in o�ering a�ordable land and lowering
costs and engage with nontraditional partners.
Thank you for that kind introduction.
At the Richmond Fed, we serve Virginia but also the District of Columbia, Maryland, West
Virginia and the Carolinas. We are constantly on the ground working to better understand
the economy. Just last year we had over 1,700 community engagements. These meetings
take us across our district, from Bristol to Alexandria, Winchester to Danville, and Virginia
Beach to Harrisonburg.
Over the last few years, talent availability has become critical for economic development.
But wherever we go, from the largest cities to the most remote towns, we hear
communities struggling to meet that need because they lack housing. They are short sta�
in schools, hospitals, child care and local governments. These essential employees all too
often can’t �nd nearby housing they can a�ord.
In my remarks today, I’ll focus on ways communities — like the ones I’ve spent time with
this past year — are working to bring housing within reach for workers. These are my
thoughts alone and not necessarily those of anyone else in the Federal Reserve System.
And if you're wondering why the Fed cares about housing, it’s pretty simple. It impacts both
sides of our dual mandate — maximum employment, and as has been evident in recent
years — in�ation.
Let’s start with homeownership, which is becoming increasingly unattainable for too many
workers.
Take teachers for example. The math all too often just doesn’t work for them. In 2022, the
median middle school teacher made just over $60,000. With that salary today (and without
becoming cost-burdened), that teacher can a�ord a $228,000 house with a 20 percent
downpayment. But the median price for a new starter home last year was $299,000, and
that’s on the o� chance you could even �nd one.
And the math has been getting worse. Average hourly earnings have increased 21 percent
since 2019. But one measure of home prices (Case-Shiller) has increased nearly 48
percent. At the same time, of course, mortgage rates rose from 3.9 to almost 8 percent
today. Why did prices spike so much? Demand and supply.
Demand was picking up prior to the pandemic but really took o� in the last three years.
Nothing makes you more aware of the �aws of your current residence (or roommate) than
spending every waking moment at home. So, with interest rates low, people started looking
for new places to live, with fewer people per household. Millennials began to settle down.
Institutional investors added to demand, as did second-home purchasers.
But the buying frenzy ran into constrained supply. Construction costs (including interest
rates) increased, and the shortage of skilled trades worsened. Timelines got extended as
garage doors, counters, appliances and windows became hard to track down. At the same
time, fewer existing homes are being listed, as older Americans opt to age in place and
homeowners choose not to trade into higher-rate mortgages.
All this means that it’s now signi�cantly cheaper to rent than to buy. But the math for
renting also isn’t great. Supply and demand hit the rental market, too. In 2021, rents spiked
as national rental vacancy rates dropped to levels not seen in almost 40 years. Our same
teacher looking for a place to live in 2019 would have faced a median asking rent of $1,643
per month, already a stretch for their budget. Now, that sum is up 22 percent to $2,011. I
will note that we are now seeing some relief in rent growth nationally, as construction has
brought more units online.
We need to make the math work better, both for homeownership and renting. But how?
Well, subsidizing current prices at a wide scale will only increase demand further,
worsening the imbalance with supply. Suppressing demand isn’t an attractive option either.
So, that leaves us with the need to increase housing supply. Everyone is struggling with this
issue, but we can learn from each other. For those of you with a competitive spirit, both
South and North Carolina have issued more permits for private, single-family homes than
Virginia in each month since 2016. What are we seeing work?
While the need for more housing may be obvious to us, it often isn’t to those who don’t
want their town to change, or who don’t like the speci�c change being proposed. They
understandably worry about environmental impacts, or infrastructure capacity or school
crowding. NIMBYism is real, and failing to secure buy-in from the community adds time,
cost and uncertainty. How do leaders rally their communities?
They articulate the case for housing. The community needs to see housing as integral to
economic growth, and regional leaders need to speak with one voice. A good example is
the I-68 Regional Alliance, an economic development organization that formed a housing
coalition linking rural counties in West Virginia, Maryland and Pennsylvania.
They also acknowledge and address legitimate concerns. Cecil County, Maryland, did this by
mitigating stress about the area losing its rural identity. It created a development plan that
restricted growth to a “growth corridor” along the freeway, allowing the rest of the county
to retain its character.
Developers can go wherever they choose. These days, they are scarce, and they are
rational. Most will go where the upside is highest and the risk is lowest. To get more
housing built, jurisdictions need to communicate that they welcome and support
investment. What might that look like?
Unsurprisingly, �nancial incentives never hurt. In 2022, Wise County implemented a tax
incentive for renovation, rehabilitation or replacement of residential and commercial
properties. In West Virginia, the newly created Build WV program o�ers a tax exemption for
purchasing construction materials, a 10-year property value tax credit, and the potential for
a business and occupation tax exemption. And I have heard Virginia is exploring a
developer incentive tied to business recruitment as well. Incentives can be targeted in
order to attract developers that will build the type of housing the community needs.
But it’s not just about money. Developers will go where they can expect cooperation and
e�cient, predictable timelines. Streamlined permitting helps, as does reducing
unnecessary regulation. Ensuring su�cient municipal sta�ng can also minimize processing
and approval timelines. We heard from a group involved in comparable projects on the
Eastern Shore of Maryland and nearby Delaware. The Delaware project progressed much
faster. The community did a better job processing permits, and its regulatory standards
were clearer. But the most important di�erence was local support. In Maryland,
development was slowed by environmental and zoning challenges that delayed the
permitting process, added cost and increased uncertainty.
In 2022, �nished lot costs made up nearly 20 percent of the average sales price of a new
single-family home, so minimizing these costs can go a long way. In fact, in the few
communities in which housing availability seems less of an issue and the national
homebuilders are everywhere — for example, eastern North Carolina — contacts have
pointed to easily available and a�ordable land. What are communities doing to make
a�ordable land more available?
Start with zoning. Rezoning unlocks underleveraged land for higher density development.
That’s what we saw in a Harrisonburg partnership between the local housing authority and
EquityPlus, LLC. And several jurisdictions, such as Raleigh, North Carolina, are looking to
accessory dwelling units to expand supply in already built neighborhoods.
Invest in buildable homesites. States have gotten in the habit of preparing buildable
industrial sites to attract businesses. Why not put a similar investment toward buildable
homesites available for residential developers? We’ve seen communities, like the City of
Sanford, North Carolina, do this in concert with a particular development partner. Perhaps
it could be done even earlier in the development cycle.
Leverage unused land and structures. Many communities are repurposing older structures
that are no longer in use to build apartments. Carroll County transformed a historic school
into 51 new units. Fayetteville, West Virginia, is retooling an elementary school. In
Cumberland, Maryland, it is an old hospital. Danville is transforming an old textile mill into a
retail space and 150 apartments. Once you start thinking of the possibilities, it is hard to
stop, and I know Virginia has e�orts underway to look at all state-owned land that could be
used for housing.
Purchase to repurpose. Another way to maximize availability is to prevent older housing
from leaving the market. Some localities are purchasing and converting private dilapidated
structures. This process often requires tracking down absentee landlords and clearing up
titles. Several towns in West Virginia have used land banks to take ownership of abandoned
properties and put them in the hands of developers.
In 2022, construction costs were three-�fths of the average sales price for a new single-
family home. These costs are way up and may well stay up. With that reality, can the same
housing be built for less? Well, there hasn’t been meaningful productivity growth in the
construction sector in decades. Turning that around would be a good start. Until then, we
might ask a di�erent question: whether we need to make “the same homes.”
Can we make smaller homes? Homes under 1,400 square feet have fallen from 14 percent of
new, single-family homes built for sale in 1999 to only 3 percent today. Could that change?
It’s worth noting that this is another area where zoning matters. Minimum lot sizes may
discourage smaller builds.
Can we make a di�erent type of home? In Hagerstown, Maryland, they are standing up a new
community of factory-built single-family homes with smaller units starting at $250,000.
These homes look like typical single-family homes, but they are built more quickly and
a�ordably. And, importantly, because they are built in a factory, they reduce the need for
skilled tradespeople on location. While promising, this path has its challenges, such as
negative perceptions and zoning limitations.
A number of nontraditional partners are helping improve the math throughout the Fifth
District.
Foundations are engaging. In North Carolina, the Golden LEAF Foundation is providing up to
$6 million to help �nance tax credit projects for federal low-income housing in
collaboration with the North Carolina Housing Finance Agency. They are also working with
the state disaster recovery agency to fund infrastructure for new housing outside of the
100-year �oodplain. And they are partnering with Bertie County and the State Employees
Credit Union Foundation to �nance new housing units exclusively for teachers and state
employees.
Employers are increasingly investing too. If you think back to the company town era,
businesses used to invest in housing for their employees. Those days may be returning. We
hear resorts in West Virginia, Pennsylvania and the Northern Neck are building housing for
their employees. In northern Virginia, Amazon is investing to support new housing, too.
Colleges have a lot of potential. Students need housing too, and presumably, new dorms free
up space for others. In 2022, Southwest Virginia Community College became the �rst in the
state to o�er housing, and there is a lot more potential to add housing on community
college campuses if states are willing to clear the barriers to building.
Even churches are getting into the game. North of Charlotte, Wesley Community
Development is working with area churches to convert surplus church property into
housing. Several local parishes, including Caldwell Presbyterian, have partnered with the
city to build a�ordable housing; they have donated land, properties and direct funding.
To close, we all know housing availability is limiting communities. The key is more supply.
To create that supply, communities need to own the problem, compete for developers,
innovate in o�ering a�ordable land and lowering costs and engage with nontraditional
partners. As I said upfront, this is a math problem — but one where potential solutions are
beginning to multiply.
S&P Dow Jones Indices LLC, S&P/Case-Shiller U.S. National Home Price Index.
“The Rent. Report.” Rent. Research. October 2023.
Lynch, Eric. “Cost of Constructing a Home- 2022.” National Association of Home Builders
Economics & Housing Policy, February 2023.
Ibid.
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Cite this document
APA
Tom Barkin (2023, November 14). Regional President Speech. Speeches, Federal Reserve. https://whenthefedspeaks.com/doc/regional_speeche_20231115_tom_barkin
BibTeX
@misc{wtfs_regional_speeche_20231115_tom_barkin,
author = {Tom Barkin},
title = {Regional President Speech},
year = {2023},
month = {Nov},
howpublished = {Speeches, Federal Reserve},
url = {https://whenthefedspeaks.com/doc/regional_speeche_20231115_tom_barkin},
note = {Retrieved via When the Fed Speaks corpus}
}