speeches · January 3, 2023
Regional President Speech
Tom Barkin · President
Home / News / Speeches / Thomas I Barkin / 2023
The Richmond Fed has a beautiful building in downtown Richmond. It’s in a great location,
overlooking the river, and serves as a focal point for collaboration, mentorship and
connection. But physically, it is quite literally an ivory tower. As we try to assess the macro
forces a�ecting the economy, we don’t want our thinking to match the exterior of our
building.
So, we have oriented the Federal Reserve Bank of Richmond outward. My colleagues and I
are on the ground in the Fifth District constantly, meeting and learning from community
members. Last year, we had over 1,700 engagements with external contacts — with
bankers, business and community leaders, workers and public o�cials. These meetings
take us to every corner of our district — you can see on this map where I’ve been in the last
few years.
I’ve been on the other side of these conversations. During my time in business in Atlanta, I
gained a lot from interacting with the Atlanta Fed and Dennis Lockhart (the president at
that time). I learned from them, and hoped I helped them learn a little something too.
But this kind of high-touch outreach requires time and e�ort. And — perhaps most
importantly — it relies on the generosity of community members to share their time and
perspective with us. Why go to all this e�ort?
Take consumer demand. Overall, it looks solid, but conversations with retailers in our
district have helped us understand the nuance. Lower-price retailers tell us their customers
have pulled back amid in�ation and recession fears. As lower-income consumers are
squeezed on the essentials, say at the pump and the grocery store, their demand for items
like washing machines and TVs has dropped. In contrast, higher-priced retailers are still
seeing wealthier consumers spend.
Our conversations also help us see di�erences across geography more clearly than if we
only relied on local statistics, which often come with a lag and high margins of error. Take
this recent post-pandemic recovery period. Foot tra�c was back in South Carolina long
before it returned in the District of Columbia. But we haven’t just learned about when areas
recovered, we’ve also gotten insight into the nature of their recovery. For example, a
business serving restaurants in the D.C. area told one of my colleagues that lunch demand
has still not recovered, likely given continuing remote work in the DMV area.
For example, why has the labor market stayed tight — even as rates have risen, sentiment
has fallen and the economy has slowed? On the demand side, employers tell us they are
reluctant to let go of workers they fought for months to hire. They don’t want to lose them
unless absolutely necessary.
On the supply side, we hear about workers facing new challenges that keep them from
work even as pandemic-related barriers fade. We saw this up close in a recent visit to
southern Virginia (part of our Community Conversations event series which allows us to dig
in deeply to local economies). My colleagues and I learned that the escalating costs of gas,
housing and child care have raised the barriers to working, even as wages have been rising.
This may be particularly problematic in rural areas given the distances required to drive to
work and the challenges providing basic services in less dense areas.
The national data we get comes a month late and can be revised multiple times over the
next year. It is far from de�nitive on what is happening in real time, so we supplement it
with conversations with our contacts who help us better understand how things are
changing.
For instance, in market outreach, we saw early signs of the housing market turn when
contacts shared that furniture sales had started to recede. And outside residential, we’ve
heard about more projects in the commercial real estate space being put into “wait and
see” mode and many being canceled outright.
But we aren’t just relying on anecdotes. Our team �elds rigorous economic
surveys throughout our district. Take our monthly manufacturing and non-manufacturing
surveys — the two that probably get the most attention. The labor market has been tight
across the board, but they helped us spot a subtle shift. At the beginning of the year, �rms
reported that it was relatively more di�cult to �ll low- to –mid-skill jobs than higher-skill
positions. More recently, we are hearing that it is now harder to �ll mid- to –high-skill jobs,
including everything from roles that require a CDL for truck driving to roles like marketing
executives and accountants.
We �nd this especially important for small towns and rural communities. The data reports
that these communities are falling behind in employment, health and education. On-the-
ground conversations allow us to understand what is being done to improve these
outcomes.
For example, one underlying gap is access to capital. Our community development team
has heard about the challenges preparing for and absorbing capital. We saw this in the
early days of COVID-19, as communities told us they weren’t resourced to access even basic
relief funding. But we’ve also found people throughout our district working on creative
solutions to increase local capacity. These initiatives include investing in intermediary
organizations, o�ering technical assistance and creating mentorship opportunities for
aspiring leaders. We shared these �ndings at our 2022 Investing in Rural America
Conference. We are already looking forward to our 2023 conference, where we hope to
keep learning and sharing.
We have 14 Community Conversations scheduled for the year ahead and our team will
have hundreds of touch points with business and community leaders throughout the Fifth
District. Here’s what I’ll be watching:
Is in�ation calming? Are consumers slowing spending? Are supply issues resolving? What are
business leaders’ attitudes toward pricing? How are consumers reacting to higher prices?
Is the labor market cooling? Will we see layo�s spread beyond housing and tech? Will those
on the sidelines �nally come back into the workforce? Will compensation increases
continue, or slow?
Are we headed for a recession? Businesses seem to have pulled out and updated their
recession playbooks. What happens next? Do they turn the pages in the book, or return it
to the shelf?
How much of the pandemic economy sticks around? Do the sectors that bene�tted from
COVID-19 (e.g., recreational goods) get a permanent boost? How will commercial centers
evolve in the context of hybrid work?
We will �nd answers to these questions (and likely learn of new ones) as we meet with
members of our community this year. Thanks to all of you who have given and plan to give
your time, thoughts and insights. We value and depend on you greatly.
Small Town and Rural Communities
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Cite this document
APA
Tom Barkin (2023, January 3). Regional President Speech. Speeches, Federal Reserve. https://whenthefedspeaks.com/doc/regional_speeche_20230104_tom_barkin
BibTeX
@misc{wtfs_regional_speeche_20230104_tom_barkin,
author = {Tom Barkin},
title = {Regional President Speech},
year = {2023},
month = {Jan},
howpublished = {Speeches, Federal Reserve},
url = {https://whenthefedspeaks.com/doc/regional_speeche_20230104_tom_barkin},
note = {Retrieved via When the Fed Speaks corpus}
}