speeches · March 29, 2022
Regional President Speech
Tom Barkin · President
Home / News / Speeches / Thomas I Barkin / 2022
Investing in Rural America Conference
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Every month, I visit small towns and hear directly from business and community
leaders about what’s working, what’s not working and what they need. And
everywhere — across every issue — I hear one critical need that constrains how
much change a community can make: money.
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Multiple rounds of federal stimulus means that billions of dollars are being made
available for small towns across the country, on top of those available through
private grant-makers.
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This is a game-changing amount of money. But wherever I go, local leaders say it will
be very di�cult to access. Why is that? I hear three key barriers. First, grants are
complicated. Second, they often require organizations to raise money. Third, there’s
a bias towards experience.
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Communities need help building their capacity, and they need it now. They need help
�nding and training leadership. They need help writing grant applications that meet
funder speci�cations. They need help acquiring match funding. They need help
distributing and administering funds e�ectively. And they need help assessing
impact.
Thanks for joining us today. This the fourth time we have brought rural practitioners
together and our third attempt to do so in North Carolina. I’m so pleased that COVID-19 has
�nally decided to cooperate. On the bright side, the pandemic taught us virtual could work
and massively extend our reach. So, welcome to all of you joining us online.
At the Richmond Fed, we are committed to understanding the unique challenges faced by
the many small towns across our district. The data is clear. On average, small towns have
lower employment rates, less educational attainment and worse health outcomes than
bigger cities. These communities are too often distanced from quality jobs, transportation,
child care and anchor institutions. This isolation can be deepened by a lack of adequate
broadband to stay connected. And we all know that COVID-19 exacerbated these issues —
which we discussed at last year’s conference.
I don’t need to linger on the challenges. The practitioners in this room know them better
than anyone. Every month, I visit small towns and hear directly from business and
community leaders about what’s working, what’s not working and what they need. And
everywhere — across every issue — I hear one critical need that constrains how much
change a community can make: money.
But we are in a unique moment. Multiple rounds of federal stimulus (combined with
healthy state and local government balance sheets) means that billions of dollars are being
made available for small towns across the country, on top of those available through
private grant-makers.
But getting access to all this funding is hard. And not without reason: We want
governments to be careful with our tax dollars. Funders only want to invest if they can be
convinced they will see impact. But the constraints they place on accessing funding don’t
always align with local capacity, needs and opportunities.
Today, I want to talk about some of the funding that is available, the barriers small towns
face in accessing this funding and what those of us who want to make a di�erence can do
to reduce these barriers.
Let’s start with the funding itself. At the federal level, the opportunities are breathtaking.
There are grants to support environmentally impacted communities, to rebuild food supply
chains, to build infrastructure, to connect communities technologically, to �nance
innovation, to provide access to quality health care in places without local hospitals or
providers and to fund pandemic recovery.
Taken together, the available funds have the potential to move the needle on some key
rural challenges. Look at Our research has suggested that it could cost roughly
$80 billion to get ubiquitous broadband coverage across the country. If we take the money
dedicated to broadband before the pandemic, the additional funds available through
pandemic relief bills, plus the allocations within the infrastructure bill, there is nearly 50
percent more than that appropriated. If I did my math right, that’s more than enough to
close the gap.
How about Almost $20 billion has already been distributed to providers in
rural or small metropolitan areas. And there’s more to come from additional grants
designed to strengthen rural community health by focusing on quality and access.
On the American Rescue Plan Act allocated funds for COVID-19-related
transit within rural areas and to support bus travel within these areas. For example, the
Rural Formula Program provides capital, planning and operating assistance to support
public transportation. Plus, there's money to support the completion of the Appalachian
Development Highway System.
This is a game-changing amount of money. But wherever I go, local leaders say it will be
very di�cult to access. Why is that? I hear three key barriers.
They require intensive research and documentation.
Applications are often dozens — or even hundreds — of pages long, requiring sophisticated
data interpretation, technical writing and dozens of attachments. And the administrative
requirements can feel burdensome. Many organizations don’t have the necessary time or
expertise, particularly for grants that require unique data. For example, ARC POWER grants
help coal-impacted communities. But we heard from one recipient that organizations
should set aside a whole month for the application process. And ARC is regarded by
grantees as one of the more �exible federal agencies — Economic Development
Administration (EDA), U.S. Department of Agriculture (USDA) and other agency grant
programs are often more restrictive and more complicated. Grant processes can be
complicated for the agency making the grant too, which all too often �nds itself
understa�ed.
Many grants require matching
funds that small communities can’t raise. For example, the Rural Surface Transportation
Grant Program requires a 20 percent match. Sometimes funders will allow applicants to
waive match requirements, but that waiver can still lead to a lower application score.
Additionally, you usually can't match federal grants with other federal funds — even from
another agency. This means you need private funders or local governments that are ready
to step up and provide time-sensitive match commitments, which often isn't possible in
resource-constrained rural communities. Because of this, some low-resource communities
either self-select out of applying for grants, or they signi�cantly downgrade the size of their
projects.
Grantors quite naturally prefer to invest with
someone they have con�dence has the capacity to deliver. So, they favor organizations with
a proven track record or with a leader they already know, which can leave less experienced
organizations and under-resourced regions out of the running. It is possible, or even likely,
that the lion's share of federal funds will �ow to the institutions and organizations that are
already established and well-resourced.
Communities need help building their capacity, and they need it now. They need help
�nding and training leadership. They need help writing grant applications that meet funder
speci�cations. They need help acquiring match funding. They need help distributing and
administering funds e�ectively. And they need help assessing impact.
So, let’s help them. The stimulus money is coming, so let’s leverage states, localities,
foundations and local organizations to get the money where it is most needed. I’m struck
by the experience we all just had with rent relief and the varying degrees of success
communities had in delivering that money to its intended recipients. As I have tried to think
about it, I see three tangible, practical opportunities, and you might see even more.
This could be done by hiring or funding experienced,
proven grant writers directly. There is subject matter expertise out there, and foundations
can play a meaningful role helping to connect experts to small towns with opportunities.
Alternatively, this could be done by providing targeted advice. For example, Generation
West Virginia and the Benedum Foundation work together to provide communities with
grant writing support and other forms of technical assistance to coach them through the
complicated process of planning for and accessing broadband funding.
This could be a great role for states. If match funding is
the barrier, create a pool which goes to communities and local organizations that earn the
match. Localities with excess funds coming out of the pandemic could step up too. This
would increase the number of grants applied for and productively leverage local money
with federal money. And anything a state can do to adequately resource the distribution of
funds would be of value too.
I am intrigued by the idea of “rural development hubs,” as
de�ned by the Aspen Community Strategies Group. These regional organizations build local
capacity. They foster creative development strategies and build connections between
states, funders and localities. They are close to their communities’ needs and wants. They
serve as conveners, coordinators and intermediaries for grassroots e�orts, allowing
collections of projects and organizations to come together and pursue funding and
strategies that are only possible through collaboration.
But hubs take time to build, and they’re hard to start from scratch. Regional collaboration is
di�cult, as communities struggle to balance collaboration and competition for scarce
resources. And some of the challenges to building hubs are similar to the challenges in
accessing grant funding: They’re costly to launch and to scale.
To build local capacity for the long run, organizations need targeted support in the near
term. For example, funding from Rural LISC — a national organization — allowed the
Garrett County Community Action Committee to expand to serve adjoining counties.
Funders can also seed promising new approaches. The West Virginia Community
Development hub, which Stephanie Tyree will tell you more about today, often heard
complaints that there was “nothing going on” in West Virginia. They created the Cultivate
West Virginia program, which distributes small-scale investments over a short time period
to build momentum in communities. Teams of volunteers work alongside a coach to
identify needed projects, often leading to a broader shared vision. With this foundation, the
communities can then collaborate on a larger scale. They start with small projects, like
creating a new welcome sign, and eventually, they are redeveloping their historic school
that’s been out of use for 30 years.
Capacity building isn’t limited to local communities. Regionally, the Central Appalachian
Network provides space for like-minded organizations to coordinate projects across state
lines and to participate in regional sector development strategies, accessing federal funding
for large-scale initiatives related to local and regional food systems, clean energy
development, waste reduction and workforce development. They help grow organizational
capacity through peer learning, mentorship and shared resources. New platforms like
Invest Appalachia o�er a pathway for grant-funded projects and enterprises to transition
toward �nancial self-su�ciency, partnering with other �nancial intermediaries like
Community Development Financial Institutions (CDFIs) to provide a blend of capital that
includes credit enhancements and �exible �nancing. And, while I know it isn’t rural, I was
impressed when I was in Petersburg, Virginia, last month to learn about an industry-
focused regional cluster, which is attracting funding to build infrastructure that supports
the growth of that town and its pharmaceutical industry.
Helping communities write grants, creating pools of match funding and supporting hubs to
help build local capacity aren’t the only ways we can help small towns access this historic
opportunity for funding. Perhaps there are better ideas than these, which I of course
welcome and hope we can surface today. Getting money to communities that need it isn’t
easy. But this is a unique moment.
Thanks, and enjoy the conference.
Thank you to Abigail Crockett and Chantel Gerardo for assistance preparing these remarks. I
would also like to thank Andrew Crosson, Chris Estes, Jen Giovannitti, Emma Pepper, Bonita
Robertson-Hardy, Jorge Rodriguez-Stanley, Charles Rutheiser, Stephanie Tyree and Duane
Yoder for their feedback.
Small Town and Rural Communities
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Cite this document
APA
Tom Barkin (2022, March 29). Regional President Speech. Speeches, Federal Reserve. https://whenthefedspeaks.com/doc/regional_speeche_20220330_tom_barkin
BibTeX
@misc{wtfs_regional_speeche_20220330_tom_barkin,
author = {Tom Barkin},
title = {Regional President Speech},
year = {2022},
month = {Mar},
howpublished = {Speeches, Federal Reserve},
url = {https://whenthefedspeaks.com/doc/regional_speeche_20220330_tom_barkin},
note = {Retrieved via When the Fed Speaks corpus}
}