speeches · February 28, 2022
Regional President Speech
Tom Barkin · President
Home / News / Speeches / Thomas I Barkin / 2022
Investing in Rural America
Since joining the Richmond Fed in 2018, I have visited small towns all across our District,
from the coasts to the mountains. Some of these communities are thriving—perhaps
they’ve been able to capitalize on natural endowments, or they’ve partnered with
neighboring towns, or they’ve found a creative source of funding. But other communities
are struggling. They’ve lost employers, residents, or both; their infrastructure is in poor
repair; or they’re isolated, geographically and digitally, from necessities like banking or
health care.
At the Richmond Fed, we’re committed to learning from the towns that are making it work
so that we can help those that are facing challenges. That’s the goal of our third annual
Investing in Rural America conference, which brings together community leaders and local
and national experts in rural development. This year’s event takes place on March 30 in
Greensboro, N.C., and features a virtual attendance option as well. The conference is one of
the many ways—along with Rural America Week, our Community Conversations, and our
ongoing research—that we learn about and share promising strategies for improving
economic outcomes in smaller towns.
We’re in a unique moment. While COVID-19 continues to exacerbate the challenges many
communities face, small towns also have unprecedented opportunities to invest in their
future. Multiple pandemic relief bills, combined with the recent Infrastructure Investment
and Jobs Act, have made billions of dollars available for investments in broadband,
transportation, health care, climate resilience, and more. But many towns don’t have the
human or technical capacity they need to apply for grants or distribute funding, which is
why building that capacity will be the subject of our afternoon plenary at the upcoming
conference.
Physical infrastructure is crucial, but it’s not the only place we need to invest if we want
smaller communities to realize their potential. We must also invest in their workforce.
Community colleges have a key role to play. They are the �rst college experience for many
low-income students. They provide the skills people need to land good jobs and can
connect students to employers, or they can help students prepare for a four-year degree.
They also o�er certi�cate programs that can deliver new skills in a relatively short period of
time. Unfortunately, community college enrollment has been declining slowly for years, and
the pandemic exacerbated these declines, especially for students of color. I fear that a
generation of workers is passing on the opportunity to build their skills. So I’m looking
forward to our conversation at the conference with community college leaders from our
District about how we can support these institutions and the people they serve.
Another key area for investment is early care and education. It’s well known that early
education is critical for children—and the pandemic has underscored how critical it is for
parents, especially mothers, to be able to participate in the workforce. Even beyond
pandemic-related issues, child care centers face a challenging cost structure, which can
make them especially di�cult to open and operate in smaller towns. Nearly 60 percent of
rural communities meet the de�nition of a “child care desert.” Adults in rural areas are
more likely to work during non-standard hours, which can make it hard to �nd care that
meets their needs. And even where child care is available, it’s often una�ordable for
families. That’s why strengthening our early care system will be the subject of another of
our panels, with child care experts from throughout the region.
We’ll also address housing. High-quality housing that’s a�ordable for lower- and middle-
income workers is in short supply in rural areas, for a variety of reasons. These include
older housing stock, less multifamily development, and the increasing cost of construction,
among other factors. Communities end up stuck in a vicious cycle: People don’t move to
rural areas because they can’t �nd housing, but developers don’t want to invest without
potential buyers and renters. This in turn can in�uence employers’ location decisions,
because they aren’t going to set up shop without a workforce to draw from. We’ll hear from
rural leaders about how nonpro�ts, lenders and community organizations can lead to the
development of quality, a�ordable housing for the rural workforce.
Finally, we’ll talk about how we can support aspiring entrepreneurs and small business
owners in rural areas. It’s true that most small businesses don’t grow into the next Google
or Amazon—but it’s also true that a business doesn’t have to be one of these “unicorns” to
bene�t a community.
Overall, more sole proprietorships and small businesses in an area are associated with
more job growth and better overall economic health and resiliency. Prior to the pandemic,
startup rates had been declining for decades—but we’ve seen an encouraging burst of
startup activity recently. I’m optimistic that communities will be able to take advantage of
this moment to help build thriving entrepreneurial networks.
We hope you’ll be able to join us on March 30, either in person or online, for rich
discussions about investing in our small towns—for their sake, and for the economic health
of our country as a whole.
Center for American Progress, “America’s Child Care Deserts in 2018,” Dec. 6, 2018.
Small Town and Rural Communities
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Cite this document
APA
Tom Barkin (2022, February 28). Regional President Speech. Speeches, Federal Reserve. https://whenthefedspeaks.com/doc/regional_speeche_20220301_tom_barkin
BibTeX
@misc{wtfs_regional_speeche_20220301_tom_barkin,
author = {Tom Barkin},
title = {Regional President Speech},
year = {2022},
month = {Feb},
howpublished = {Speeches, Federal Reserve},
url = {https://whenthefedspeaks.com/doc/regional_speeche_20220301_tom_barkin},
note = {Retrieved via When the Fed Speaks corpus}
}