speeches · October 14, 2020
Regional President Speech
Tom Barkin · President
Home / News / Speeches / Thomas I Barkin / 2020
Economic Club of New York
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Firms are currently navigating extraordinary uncertainty. The decisions they make
about hiring, spending and investment will have implications for GDP growth,
employment and in�ation.
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Business sentiment surveys like The CFO Survey help us understand those decisions.
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The latest survey shows that CFOs are feeling slightly more optimistic than they were
last quarter, although they remain concerned about demand and revenue. Firms
also remain cautious about investing.
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The survey also suggests that employment will lag spending. Many �rms have
streamlined their operations in response to the pandemic, and others report that
they are concerned about the “availability and quality of labor” despite high
unemployment.
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CFOs also raised their expectations for wage and price increases in 2021, potentially
due to supply chain challenges. If demand were to resurge, we could see pressure on
near-term pricing.
Thank you for inviting me to join you this afternoon (virtually). I thought today I would share
some perspectives on where the economy is and what I look at in thinking about where it
might be headed, though I’m very much looking forward to hearing your questions and
comments. Before I say more, I have to note that the views I express are my own and not
necessarily those of my colleagues on the Federal Open Market Committee (FOMC) or in
the Federal Reserve System.
My experience is di�erent than most of those colleagues. Before coming to the Fed nearly
three years ago, I was the chief �nancial o�cer (CFO) of a $10 billion institution. As I
consider the path of the economy, I go back to that experience a lot and try to put myself in
the shoes of a �rm navigating what has been, and still is, extraordinary uncertainty —
around the virus, around �scal policy and around politics. Earlier this spring, in the
immediate wake of the shutdown, I of course would have been thoughtful on hiring and
spending. But now, in the midst of developing a budget for next year, how aggressive or
conservative would I be on hiring? Or spending? Or capital investments? Would I be pushing
to implement a normal January price increase? Would I be stocking the shelves for a strong
holiday rebound or trimming inventories to be prudent? Would I be shifting my supply
chain out of certain countries? How �rms answer these questions has implications for GDP
growth, employment and the pace of in�ation.
But I wear a di�erent hat now. To understand how and what �rms are deciding, I’ve been
helped greatly by my continual outreach in our district, which spans from Maryland to the
Carolinas, and by keeping an eye on business sentiment surveys, particularly the Richmond
and Atlanta Fed’s partnership with Duke University’s Fuqua School of Business on The CFO
Survey. This quarterly survey has tracked business sentiment for nearly 25 years, surveying
CFOs and �nancial decision-makers across �rms of all sizes and in all major industries. It
gathers their views on the health of their own �rms and of the overall economy. It delves
into their expectations for hiring, spending, investment and pricing in real time, which is
particularly important given the pace of change during the current economic crisis.
We released the results of the latest survey last week. What did it tell us about prospects
for the economy?
First, CFOs’ expectations are brightening, albeit gradually. Looking at the headline Optimism
Index, CFOs are slightly more optimistic about the U.S. economy and their own company’s
prospects since our last survey in July. At that time, they estimated GDP growth over the
next four quarters would be just 0.6 percent. They anticipate 2.2 percent now. Their
expectations for their own revenue growth in 2021 have grown from 7.2 percent to 8.7
percent.
Firms are still worried about demand and revenue but a little less so than in the last
quarter. In the open text question that asked about �rms’ most pressing concerns, the
share that cited �agging demand and declining sales revenue was notably lower. Of course,
“slightly more optimistic about revenue returning” doesn’t necessarily mean that revenue
growth will be quick. Only about 20 percent of �rms that responded anticipated being at
pre-COVID-19 levels of revenue any time before the middle of 2021.
This matches what I hear in conversations every week with business executives. In sectors
that have largely reopened, executives tell me they have found a way to operate safely. And
with the personal saving rate still elevated — at 26 percent in the second quarter and 14.1
percent in August, compared to the pre-crisis level of around 8.3 percent — executives see
signi�cant consumer spending potential that could bolster demand.
Second, we heard that �rms still remain cautious about investing. More than 50 percent of
�rms reported a decreased willingness to spend compared to pre-COVID-19. Only about
one-third of CFOs had plans to invest in structures over the next six months. And while
more than 60 percent were planning to invest in equipment, most reported investing for
maintenance. Those who are not investing primarily cited the uncertainty of the economy
and a need to preserve cash. This sense of caution is natural given the breadth of potential
paths for the virus, for the government response and consequently, for the economy. This
uncertainty e�ectively increases discount rates.
Third, CFOs believe employment is likely to lag spending. In July, they expected a 4.2
percent increase in 2021 employment. That has dropped to 2.2 percent despite their
increased optimism on revenue. Most businesses, even those less a�ected by the virus, tell
me they have taken the opportunity to streamline their operations. A number of sectors,
such as food services, are still operating at less than full capacity. And you’ve seen recently
a number of sizable layo� announcements from airlines, theme park operators and even a
major insurer.
At the same time, hiring is a challenge. Despite the fact that unemployment remains quite
elevated at 7.9 percent, there was a large increase in the share of survey respondents citing
the “availability and quality of labor” as a pressing concern. This mirrors what I hear in my
interviews, particularly in sectors like manufacturing, technology and healthcare. Many of
the people who lost their jobs don’t yet have the skills to �nd employment in a di�erent
�eld. And, at a time when many schools, child care centers and elder care facilities are
closed or struggling, we are seeing drops in labor force participation, particularly for prime-
age women.
Finally, the CFOs in the survey see price pressure as increasingly tangible. Their
expectations for 2021 wage increases have escalated from 4.4 percent to 5.4 percent, and
their expected price increases rose from 2.9 percent to 4.3 percent. I don’t take a lot of
signal from the numbers themselves, but the directionality does support my view that
supply chain challenges amidst all this uncertainty could put pressure on certain prices. We
saw that with food over the summer and with lumber more recently. When I go to big-box
retailers, the shelves look a bit bare. If demand were to resurge, say because of a successful
vaccine, while supply chains are still stretched, we could see pressure on near-term pricing.
Speaking of pricing, the FOMC recently announced changes to its 2012 statement on
Longer-Run Goals and Monetary Policy Strategy. We’ve said that in order to anchor in�ation
expectations at 2 percent, the Committee seeks to achieve in�ation that averages 2 percent
over time. As you know, it has modestly lagged that target for some time. In his speech
announcing the changes, Chair Powell called this �exible average in�ation targeting — the
�exibility coming from the lack of a speci�c formula. In addition, the Committee said that it
will respond to shortfalls of employment from its maximum level; the previous version
referenced deviations of employment. In other words, under the new framework, a low
level of unemployment alone would not lead to preemptive increases in interest rates.
Finally, the Committee made explicit that meeting our mandate requires a stable �nancial
system.
The net of all this is a message that the Fed will aim to keep rates low until we see
moderate overshoots of in�ation or the development of �nancial stability risks. Our
statement last month reinforced that message, which was supported by our projections in
which the median respondent didn’t have a rate increase through 2023. We also continue
to engage in signi�cant bond purchases that provide additional accommodation.
I remain hopeful that we can put this virus and the related uncertainty behind us. If we can,
there is untapped consumption that could give the economy a real lift. My hope then is that
reduced uncertainty could get CFOs o� the sidelines and propel the virtuous cycle of hiring
and investment that moves the economy forward. In the interim, the Fed continues to do
what it can to provide support.
Thank you to Nina Mantilla, Jessie Romero and Sonya Ravindranath Waddell for assistance
preparing these remarks.
Powell, Jerome H. “New Economic Challenges and the Fed’s Monetary Policy Review.” Speech
at “Navigating the Decade Ahead: Implications for Monetary Policy,” an economic policy
symposium sponsored by the Federal Reserve Bank of Kansas City, Jackson Hole, Wyoming,
August 27, 2020.
Economic Growth Production and Investment
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Cite this document
APA
Tom Barkin (2020, October 14). Regional President Speech. Speeches, Federal Reserve. https://whenthefedspeaks.com/doc/regional_speeche_20201015_tom_barkin
BibTeX
@misc{wtfs_regional_speeche_20201015_tom_barkin,
author = {Tom Barkin},
title = {Regional President Speech},
year = {2020},
month = {Oct},
howpublished = {Speeches, Federal Reserve},
url = {https://whenthefedspeaks.com/doc/regional_speeche_20201015_tom_barkin},
note = {Retrieved via When the Fed Speaks corpus}
}