speeches · October 20, 2011
Regional President Speech
Richard W. Fisher · President
Buy a Ticket!
(With Reference to the Strauss Brothers,
Ambassador Mike Moore, Kenneth Arrow, Financial
Sharpies, Martin Luther King Jr. and Gov. Dewey)
Remarks before the Dallas Friday Group
Richard W. Fisher
President and CEO
Federal Reserve Bank of Dallas
Dallas, Texas
October 21, 2011
The views expressed are my own and do not necessarily reflect official positions of the Federal Reserve System.
Buy a Ticket!
(With Reference to the Strauss Brothers, Ambassador Mike Moore, Kenneth
Arrow, Financial Sharpies, Martin Luther King Jr.
and Gov. Dewey)
Richard W. Fisher
It has been decades since I was an active member of this prestigious forum. Last night, I attended
a book party for Kathryn McGarr, Cappy McGarr and Janie Strauss McGarr’s daughter. She has
written a zinger of a book about her mother’s uncle, Bob Strauss, one of our most accomplished
and colorful public servants.1
The evening brought to mind the time―I believe it was in 1979 or thereabouts―when Bob was
U.S. trade representative and spoke to the Friday Group. He was introduced by his brother Ted,
who gave such an admiring and thorough background introduction that it went on longer than
Bob had time to speak. When Bob finally stood up to the podium, right off the bat he was
vintage Strauss: “G-- d---it Ted, I asked for an introduction, not a G-- d---ed travelogue!” (And it
wasn’t “Gosh darned.”)
Even if I had the temerity to speak like Bob Strauss, I’d have no need to do so today. That was a
nice, short intro, Mark [Sinclair]. Thank you.
Leaders at the Dallas Fed
Before getting into the substance of my talk, I am going to let you in on a little secret. As
mentioned, I am, indeed, the CEO of a $110 billion bank, the largest in Texas, the ultimate
banker’s Bank of this region. But while CEOs get all the credit for running a business, the truth
is they are only as good as the people they have operating their business. With me today are
some of the key operators of the Federal Reserve Bank of Dallas; I want to single them out:
Helen Holcomb is my chief operating officer and chair of our senior management committee.
Helen operates the Bank with remarkable efficiency and is a person of wise and insightful
judgment. I do not do a thing without first consulting Helen.
Meredith Black wears two hats as our chief financial officer and chief information officer.
Meredith plays a key role in management of the Federal Reserve System’s information
technology, on which we spend over $1 billion a year.
Joanna Kolson is our senior vice president in charge of cash operations. About $105 billion in
Federal Reserve notes―ones and twos, fives and tens, twenties and fifties and one-hundred-
dollar bills—passed through our vaults last year. Joanna is known as the “keeper of the vault,” in
addition to overseeing the management of all of our facilities.
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Ann Worthy runs our lending operations―we lent over $30 billion to banks in Texas during the
financial crisis in 2009 to assist them with their operating needs. Ann’s keen eye made sure we
were paid everything back, and at a profit.
And Mine Yücel is our senior economist. Mine was born and educated in Turkey and received
her PhD from Rice. She is the Dallas Fed’s leading expert on our region and also a renowned
energy economist, serving as president of the International Association of Energy Economics.
Each of you has the image of a Federal Reserve note―what you call a dollar bill―at your seat.
In the middle of the left side of that note is the letter “K,” surrounded by two concentric circles.
The outer circle says “Federal Reserve Texas;” the inner circle reads “Bank of Dallas.” K is the
11th letter in the alphabet; the number 11 is printed in each of the four corners of the bill. There
are 12 Federal Reserve Banks, all founded in 1913; the Dallas Fed and its branches in Houston,
San Antonio and El Paso constitute the Eleventh Federal Reserve District, serving some 27
million people over an expanse of 360,000 square miles and with economic output that exceeds
that of Australia and only recently fell behind that of India. (I like to tease my colleagues at the
other 11 Federal Reserve Banks that our “Dallas dollars” represent greater nominal value than all
the rest.)
I am blessed to serve as the president and CEO of the Dallas Fed. But in reality, I am just a pretty
face; the muscle and brains of the Dallas Fed are these brilliant women and the men and women
they work with and lead. Please join me in thanking them for what they do.
‘Help Me Out’
Last week, I was in Washington. I had breakfast with a wise and worldly old friend from my
days as a trade negotiator for the United States―Mike Moore, the former prime minister of New
Zealand and director-general of the World Trade Organization who is now New Zealand’s
ambassador to Washington. Ambassador Moore’s perspectives are different from mine; I always
find them thought-provoking. The ambassador is blessed with a keen mind and the ability to
deploy a pungent sense of humor, usually wrapped in a memorable analogy, in order to convey a
serious message. He told me the story of a God-fearing man who prayed several times a day,
imploring the Lord to let him win the lottery. Day after day, year after year, God listened to this
man. Finally, He grew weary of the man’s prayers and spoke to him: “Help me out, my son, so
that I might help you,” the Lord said. “Buy a ticket!”
This afternoon, I am going to make reference to the Federal Reserve and the job of a central
banker. This is what I do for a living, and it has become reflexive for me to explain my, and my
colleagues’, calling. Mark has asked me to broaden my theme today, however, and I am going to
do just that: I am going to suggest that our nation has a crying need for public leadership to
correct what is wrong with our economy; that the Federal Reserve has provided the leadership
required of it; that monetary policy cannot do it alone and must be complemented by responsible
fiscal policy—policy that is exclusively the responsibility of those whom we elect to represent us
in Washington; that rather than posturing for political expediency and positioning for victory at
the polls in November 2012, our nation’s political leaders need to actually “buy a ticket” and put
themselves at risk, right now and without delay. Each passing day they fail to do so further
jeopardizes our economic stability and our nation’s future.
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Unemployment Is THE Issue
Our great country now finds itself in a very difficult economic predicament. It is true that the
situation here in Texas is relatively better than that of the nation; Texas is an oasis in a national
economic desert devoid of life-giving job creation. We went into the Great Recession last and
were one of the first to come out. As we have for the past 40 years, we continue to outpace the
rest of the United States in employment growth by a significant margin. Since the recession
officially ended in June 2009, only North Dakota (a plucky state whose population is less than
that of Collin or Denton counties) has seen faster job growth than Texas.
As I speak, Texas has almost as many people employed as we did before the recession began.
Our banks are in better shape than those in the rest of the country. We are benefiting from the
blessings of nature, with copious amounts of oil and gas and abundant agricultural production.
Our fellow citizens have seen to it that our Legislature continues to hew to a tax, regulatory and
legal environment that attracts job-creating investment and encourages business formation and
growth.
And yet, even in this blessed state, there are too many unemployed and underemployed, just as
there are in the rest of America. We can do better. America must do better.
The question is: How?
To create employment, we must have economic growth.
The simplest of econometric equations posits that the key components of economic growth are:
domestic consumption, plus foreign demand for U.S.-produced exports, plus investment by
businesses, plus spending by government.
I think it is pretty clear to everyone who lives on the planet that in order to expand our economy
and put our people back to work, we must rely on our ability to curry to domestic and foreign
consumption and invest here at home to produce the goods and services to sell into the
marketplace here and abroad. You’d have to be from Mars to believe that our financially
strapped federal and state governments will be the source of much direct spending stimulus to
the economy going forward.
Aesop’s Fable
Presently, all eyes are focused on the ongoing budget deliberations in Washington. During the
summer debt-ceiling negotiations, I was reminded of Aesop’s classic fable. Rather than work
like ants to build and store for difficult times, our fiscal authorities—Congress after Congress,
under Republican and Democrat leadership alike, and with presidents of both parties occupying
the White House―have been proverbial grasshoppers. Except for a few interludes, they have
partied along for decades using the people’s money as though life were an endless summer,
storing nothing to draw upon for the blustery fall and the bleak winter that inevitably follow.
Now a fiscal reckoning is upon us. The gig is up. Congress can no longer carry on as before,
oblivious to the deleterious effect of spending our, and the successor generations’, money with
unfunded abandon.
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Tongues firmly in cheek, clever pundits have reminded us that there are alternative versions of
this fable. In 1924, Somerset Maugham wrote a version about two brothers: one an ant-like hard
worker and the other a grasshopper wastrel. In the end, the grasshopper marries a rich widow,
who dies and leaves him a fortune.2 Case closed! In Things Change, a film released by Columbia
Pictures in 1988, the character played by Don Ameche recites a version in which the
grasshopper, fed up with all this moralizing about the virtues of hard work and saving for a rainy
day, just up and eats the ants.
I think we can safely assume that neither of these scenarios will occur. No one is going to bail
out our federal government at the last minute; there is no rich-widow equivalent for rescuing
fiscal spendthrifts. The ants that are the hardworking taxpayers are, if anything, poised to chew
up and spit out improvident politicians should they fail to put an end to fiscal profligacy. The
fiscal authorities have no choice but to come to terms with the need to bring about a better
balance between taxes and spending and to not only bend the curve, but also reverse the
inexorable growth in federal debt accumulation. This is the stuff of the great negotiations taking
place in Washington.
No Small Chore
This is no small chore. The parties involved must stop the hemorrhaging without inducing
cardiac arrest; they must solve the long-run debt and deficit problem without, in the short run,
pushing the economy back into recession, creating still more unemployment. And they not only
must confront their addiction to debt and spending beyond their means, but also reorganize the
tax system, redirect the money they spend and rewrite the regulations they create so as to be
competitive in a world that wants to beat us at our own game.
This is an essential point. My wife, Nancy, is in Vietnam as we speak. Imagine that! When she
and I were in college, we were at war, killing the Vietnamese. And they were killing us,
including my close friend and high school football teammate, Greg Lavery, who was shot dead
by a Vietcong sniper as he patrolled a rice paddy in 1968. Today, my wife is free to walk
unafraid across a rice paddy or through the streets of Saigon and Hanoi. American companies
trade and invest in Vietnam, and Vietnamese companies do so here. This is good news! We won
the Cold War. Ho Chi Minh and Mao Zedong and all the brutal dictators who ruled the Soviet
Union are long gone. In the blink of history’s eye, we have gone from mutually assured
destruction on the battlefield to mutually reinforcing competition in the marketplace. This is
what we spent an entire generation of American blood and treasure to achieve, and it is a far
better thing.
The consequence, however, is that we are now being challenged as the place to invest job-
creating capital by the Vietnamese, the Chinese, the Indians and countless others who have
decided to engage full bore in the commercial interplay of a global economy. Our business
operators are obligated by their shareholders and their creditors to earn a return on investment
and maximize profit; we live in a globalized, interconnected world, and money is free to go to
wherever it earns the best return. The point is that our fiscal and regulatory authorities do not
operate in a vacuum. It will not be enough to reach a real deal on the debt ceiling or on reining in
deficits. In the post-Cold War, post-Bamboo Curtain world, there are many governments and
great swathes of people outside the United States that want to attract investment and improve
their lot.
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In crafting a solution to the nation’s fiscal crisis, our political leaders must take this new reality
into account and develop an entirely new structure of incentives for private businesses and
investors to put their money to work creating jobs, here at home rather than abroad.
Only fiscal authorities have the power to affect this outcome. Monetary authorities, like me and
my colleagues on the Federal Open Market Committee (FOMC) of the Federal Reserve, have
limited influence. We can fill the gas tank with attractively priced fuel―abundant and cheap
money―needed to propel the economy. But we cannot trigger the impulse to step on the pedal
and engage the transmission mechanism of job-creating investment by the private sector. This is
the province of those who write our laws and regulations―the Congress of the United States.
The Limits of Monetary Policy
I happen to believe that the Federal Reserve is exhausting the limits of prudent monetary policy.
The programs popularly known as QE2 and Operation Twist are, to my way of thinking, of
doubtful efficacy, which is why I have not been able to support them. I suspect that, at least in
the case of Operation Twist, they have so far been of greater benefit to traders and large monied
interests than to job-creating businesses. But even if you believe, as the majority of my learned
colleagues do, that the benefits of QE2 and Operation Twist outweigh their costs, you would be
hard-pressed to now say that still more liquidity, or more fuel, is called for given the $1.5 trillion
in excess bank reserves and the substantial liquid holdings businesses are hoarding above their
normal working-capital needs.
Even surveys of small businesses—for example, the U.S. Chamber of Commerce’s survey of
companies with less than $25 million in sales and fewer than 500 employees conducted in July,
or the National Federation of Independent Business survey of September—indicate that fewer
than 10 percent of small enterprises (which employ half of the private sector’s workers) are
having problems accessing credit.3
I would submit that adding more liquidity, or making money still cheaper, is not the answer to
our problems.
Economic Forecast―Caveat Emptor
With monetary policy having broached what I consider to be the limits of accommodation, and
the federal government at sixes and sevens, what then is the economic outlook? Are we going to
grow through the rest of the year and on into the next, or are we going to dip back into recession?
Forecasting economic growth is not a precise business. Economics is an art form, not a science;
it is very judgmental and subjective. The FOMC is composed of 17 thoughtful, introspective and
deliberate men and women. Five of the members who serve full time are in Washington as
governors of the Federal Reserve Board, appointed by presidents of the United States with the
approval of Congress. The remaining 12, like me, are presidents of the Federal Reserve Banks,
chosen by nine-member, nonpolitical boards of directors of citizens in their districts and charged
with conducting the business of the Fed in the field based on our acumen and with developing
policy insights based upon what we see, hear and measure on Main Street. Together, the 17 of us
formulate policy with the best judgment we can collectively muster, focused on what is in the
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best long-term interest of the country’s economy. This is critical for the nation: Your central
bank must remain independent of political influence, free from political pressures or the passions
of the moment.
Within the FOMC, we each develop forecasts for the economy. To provide those forecasts, we
employ sophisticated econometric models, study the entrails of numerous comprehensive
surveys conducted all across the nation―like the Dallas Fed’s Texas Manufacturing Outlook
Survey and the Texas Retail Outlook Survey (developed under the watchful eye of Mine Yücel),
and counterpart surveys conducted by other Federal Reserve Banks and the Board of
Governors―and draw upon input from our boards of directors, numerous advisory boards and
contacts with businesses and stakeholders nationwide and worldwide. These forecasts are helpful
guideposts, but they must be kept in context.
Kenneth Arrow, a Nobel Laureate in economics, had his own perspective on forecasting. During
World War II, he served as a weather officer in the U.S. Army Air Corps and worked with a
team charged with the particularly difficult task of producing month-ahead weather forecasts. As
Arrow and his team reviewed these predictions, they confirmed statistically what you and I
might just as easily have guessed: The corps’ weather forecasts were no more useful than
random rolls of a die. Understandably, the forecasters asked to be relieved of this seemingly
futile duty. Arrow’s recollection of his superiors’ response was priceless: “The commanding
general is well aware that the forecasts are no good. However, he needs them for planning
purposes.”4
Keep Professor Arrow in mind when you hear economists tout precise forecasts carried out
several places to the right of the decimal point. You may need economists’ forecasts for planning
purposes, but you should always take them with a grain of salt, even when the time horizon is a
short one. I direct you to an article in the Feb. 14 edition of the Wall Street Journal as evidence.
The Journal had polled 51 leading economists, and they forecast that gross domestic product
would expand 3.6 percent in that very same first quarter, ending in less than a month’s time.5
Growth came in at 1.9 percent.
Headed in the Right Direction…Slowly
When economists forecast we will have growth of, say 3.6 percent, remember they are saying
point-zero, three-six. It is an elaborate conceit to think anybody can be that precise in an
economy as large as that of the United States, operating as it does within the context of an even
larger, very dynamic, global economy. This is true for Fed economists as well as academics and
those who sell their forecasts for a living. What matters most to me is the direction in which the
numbers are headed and the general sense of momentum.
At this juncture, I think it sufficient to say that—assuming the people we elect to tax us and
spend our money and create the rules and regulations that govern our economic behavior can get
their act together, confront their own denial of most rudimentary budgetary discipline, learn to
shoot straight and remove the Damocles Sword of uncertainty that they have for too long
wielded over our job-creating private sector—there is plenty of potential for confidence to be
bolstered and propel the economy forward at an accelerating clip. This is especially the case now
that the Fed has reliquified the economy.
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We need not remain stuck in the low gear of the first half of this year. Some of the temporary
influences that I believe retarded growth in the first half―high gasoline and unprocessed-food
prices, the supply disruptions in Japan, etc.—have passed through the system and are either
being reversed or digested. To be sure, some businesses are being hit with higher input costs
from imported goods and other nonlabor cost increases. Having become as lean as possible and
having learned to preserve their margins by years of tight cost management and by maximizing
productivity, they don’t have much fat to absorb the cost of input increases. If input price
increases continue or spread, these businesses will naturally attempt to pass them on to
consumers, who are wary of anything else that will compress their living standards.
Inflation?
But I see a bit of a tug-of-war developing here. The issue will be whether businesses can exercise
pricing power in the face of fallow consumer demand and high unemployment. As an inflation
“hawk”―I don’t particularly like that term; I prefer to think of myself and my 16 colleagues,
hawks and doves alike, as wise owls, but so be it―I am watching this very carefully. I am aware
that the Producer Price Index remains stout and that consumer prices remain sticky at current
high levels. If I see inflation continuing to rise and, most important, inflationary expectations
beginning to spread, I will be the first out of the box to advocate the removal of the substantial
monetary accommodation now in place. I cannot think of anything more damaging to the welfare
of hardworking Americans who have jobs, those who are unemployed and barely eking out a
living, retirees who are earning minimum returns on their savings, or any consumer already
stretched thin, than to have their purchasing power reduced by still-higher inflation. Adding the
suffix “flation” to the present stagnation will only result in “stagflation,” the worst of both
worlds. This affliction, for example, appears to be taking place in the U.K. and is most vexing for
the Bank of England.
Presently, however, I don’t consider stagflation the most likely U.S. outcome. The Dallas Fed
has its own measure of inflation. We track the prices of 178 items people actually use―from the
cost of gasoline and food to the price paid a hairdresser and to have one’s shoes repaired, the cost
of guns and ammunition, beer (my favorite, being the son of an Australian who considered beer
one of the basic food groups) and even funerals―in a series we have tracked and updated since
1977. We trim away abnormal monthly squiggles and calculate an underlying trend rate of
inflation known as Trimmed Mean Personal Consumption Expenditures. We have found this to
be the most accurate forecaster of the direction of inflation.
The six-month rate of the trimmed mean is 2 percent through August. Thus, we expect the more
conventional headline indexes―now running at 3.9 percent, as measured by the Consumer Price
Index, and 3 percent, as measured by the last reported personal consumption expenditures
index―to gravitate toward the 2 percent level.
Job Creation Is THE Problem
The problem presently afflicting the nation is not inflation; it is job creation. Our most urgent
issue is creating jobs and reducing unemployment. We have too many people out of work and for
too long. This is why people have taken to the streets in New York, Boston, Philadelphia and
elsewhere in those demonstrations so widely reported in the media. When people are out of
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work, they get desperate; when masses of people are out of work, you have the recipe for social
unrest.
As I said earlier, the Federal Reserve has filled the tanks with the liquidity, or fuel, needed to
create jobs. But only the fiscal authorities―the Congress and the executive branch―can provide
the tax, spending and regulatory incentives to induce the private sector to step on the accelerator
and engage the transmission of job creation.
Evoking Dr. King
At the beginning of this talk, I mentioned Ambassador Mike Moore of New Zealand. His most
recent book is dedicated “To honorable public servants, elected or otherwise,” as he put it. He
then inserts a quote from Martin Luther King Jr. as follows:
“Cowardice asks the question—is it safe? Expediency asks the question—is it politic? Vanity
asks the question—is it popular? But conscience asks the question—is it right? … There comes a
time when one must take a position that is neither safe, nor politic, nor popular, but one must
take it because it is right.”6
I would suggest to you that the time is now. Our nation’s economy is at risk. The Federal
Reserve is doing everything it can to bolster unemployment without forsaking our sacred
commitment to maintaining price stability. I personally don’t care which party is in the White
House or controls Congress. All I know is that the “honorable” members of Congress,
Republicans and Democrats alike, have conspired over time, however unwittingly, to drive fiscal
policy into the ditch. They purchased their elections and reelections with popular programs so
poorly funded that they now threaten the economic well-being of our children and our children’s
children. Instead of passing the torch on to the successor generation of Americans, the Congress
is simply passing them the bill. This is the opposite of honorable, and it must stop.
Back to the Land of Milk and Honey
Now, lest you think I am just another central bank sourpuss, I should tell you that I am actually
encouraged that the public―from the Tea Party to the unemployed and disaffected who have
taken to the streets―is forcing the politicians to focus on the dire need to get their act together.
Indeed, I refuse to yield to pessimism, even as it becomes fashionable to do so. I am the child of
immigrants. My parents came to this country because there was no limit to upward mobility; they
came to the United States because it was the land of milk and honey. It still is. We just have to
re-create a fiscal and regulatory environment that―in conjunction with the Fed conducting
prudent monetary policy―will liberate the forces of entrepreneurial risk taking that have always
been America’s hallmark. Only then will we get back to generating the jobs and the prosperity
for all of our people, not just for financial sharpies. Only then will we restore faith in the
prospect of upward mobility for all, not just the few.
As to the immediate economic outlook, there are a plethora of risks above and beyond the
possibility that our politicians will fail to do what is right. They range from possible trip wires
that might spring from the fiscal fiasco among the 17 countries in the euro zone to the tempering
of growth in many of the emerging markets we sell into. These risks could be the subject of an
entire speech. But in surveying that landscape and the risks therein, let me simply say that in the
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parlance of A.A. Milne, I am certainly no “Tigger” when it comes to my outlook for the
economy. Neither am I an “Eeyore.”
At present, we are slowly healing from the financial crisis and great panic of 2008 and 2009. I
expect the healing process to continue and gather momentum over time. I think we will see that
growth in the third quarter was substantially greater than what we saw in the second quarter.
Absent some shock, I envision a slow but steady improvement in the economy into 2012. That is,
if our fiscal authorities will remove their stranglehold on clarifying fiscal initiatives. If not, then,
in my view, I expect job creators will remain in a defensive crouch and all bets are off.
Recalling Gov. Dewey
I realize that my view is not presently the conventional one. During the Q&A that followed a
speech of mine abroad―in New York―a questioner cited the sickly economic pace of the first
half of the year and then recited the consensus view that very weak growth will likely ensue for
the rest of the year and beyond, seemingly to eternity. In response, I cautioned that forecasting
based on current trends can be very misleading. And the consensus view―usually conveyed with
confidence all the way out to three places to the right of the decimal point―is almost always
wrong, even within the shortest of time periods.
I asked my interlocutor to recall the presidential election of 1948. The consensus view called for
a landslide victory by Gov. Thomas E. Dewey. Indeed, an early edition of the Chicago Tribune
on the very night of the election announced in the boldest of headlines that Dewey had won.
Before going to sleep, an overconfident Dewey is reported to have turned to his wife and said,
“Just think about it, darling: Tomorrow night, you are going to be sleeping with the president of
the United States!”
The next morning at breakfast, Mrs. Dewey asked, “Am I going up to Washington this evening
or is Harry Truman coming to our house?”
Thank you, Mark. That was something of a Ted Straussian travelogue, and I thank you for your
patience in letting me cover a broad landscape. In the few minutes we have left, I would be
happy to avoid answering any and all questions you might have.
Notes
1 The Whole Damn Deal: Robert Strauss and the Art of Politics, by Kathryn J. McGarr, New York: PublicAffairs,
2011.
2 See Collected Short Stories, by William Somerset Maugham, New York: Penguin Books, 1972.
3 See “Little Hiring Seen by Small Business,” by Siobhan Hughes, Wall Street Journal, July 11, 2011. Also see
Small Business Economic Trends survey, National Federation of Independent Business, www.nfib.com/research-
foundation/surveys/small-business-economic-trends.
4 Eminent Economists: Their Life Philosophies, ed. Michael Szenberg, Cambridge, England: Cambridge University
Press, 1992.
5 “Consumer and Business Spending to Spur Expanding U.S. Economy,” by Phil Izzo and Justin Lahart, Wall Street
Journal, Feb. 14, 2011.
6 Saving Globalization: Why Globalization and Democracy Offer the Best Hope for Progress, Peace and
Development, by Mike Moore, Hoboken, N.J.: John Wiley and Sons, 2009.
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Cite this document
APA
Richard W. Fisher (2011, October 20). Regional President Speech. Speeches, Federal Reserve. https://whenthefedspeaks.com/doc/regional_speeche_20111021_richard_w_fisher
BibTeX
@misc{wtfs_regional_speeche_20111021_richard_w_fisher,
author = {Richard W. Fisher},
title = {Regional President Speech},
year = {2011},
month = {Oct},
howpublished = {Speeches, Federal Reserve},
url = {https://whenthefedspeaks.com/doc/regional_speeche_20111021_richard_w_fisher},
note = {Retrieved via When the Fed Speaks corpus}
}