speeches · September 10, 2009
Regional President Speech
Charles L. Evans · President
O ce of the President Money Museum
Last Updated: 12 01 09
Remarks at Conference on Successful Strategies for Financial Literacy
and Education
Federal Reserve Bank of Chicago
Chicago, IL
Introduction
Good morning I'm Charlie Evans, president and CEO of the Federal Reserve Bank of Chicago, and it's my pleasure to welcome
you to today's conference I appreciate the opportunity to be here today to discuss the importance of nancial education, a
topic that is particularly relevant in light of the subprime crisis and the struggles that many families are facing to stay in their
homes
This morning I would like to o er some observations on the importance of nancial education, which is of particular concern
to those of us at the Federal Reserve I will also discuss the origins of Fed engagement in nancial education and some
similarities that I see between the economic and political climate that prompted the Fed to ramp up its nancial education
e orts in the 1970s and where we are today I will close with some thoughts about the particular strengths that the Fed brings
to the nancial education arena
The Importance of Financial Education
Recent research shows that American consumers have relatively low rates of nancial literacy For example, two-thirds of older
1
Americans do not have a clear understanding of nancial concepts like compound interest and in ation Financial illiteracy is
particularly acute among speci c demographic groups, including those with low education, women, African-Americans, and
Hispanics
It is perhaps useful to consider why we think it is important for individuals to be nancially literate To my mind there are at
least two key reasons First, if individuals are nancially literate, then they will be able to make better nancial decisions for
themselves and for their families when it comes to budgeting and buying, nancing a home, or planning for retirement, for
example Second, when individuals have a better understanding of nancial and economic concepts, it is easier for them to
appreciate the role of the Federal Reserve and the bene ts of the Fed's independence when it comes to monetary policy When
you don't understand what in ation is or the risk that it presents to your nancial well-being, then it is di cult to appreciate
the importance of a Federal Reserve that can take politically unpopular steps to combat in ation
Since the 1970s the Federal Reserve has been actively involved in a variety of nancial education programs Of course, it is
desirable to know how helpful this instruction is, so we can assess whether programs are cost-e ective and perhaps even
worthy of being replicated broadly However, evaluating nancial education programs is far from a straightforward task—
simply looking at the outcomes of program participants can be misleading, because individuals choose whether or not to
participate For example, enrollees in credit counseling programs might make better mortgage contract choices But the fact
that they choose to enroll reveals their interest in making good decisions about their personal nances Thus, those particular
individuals might have made good choices even without attending a program
The gold standard for dealing with such problems is randomized assignment, which ensures that individuals selected for
programs do not di er systematically from the target population There are important examples of this type of work within the
Federal Reserve, for example assessments of home ownership education and counseling at the Philadelphia Fed and other
research that will be highlighted in the second panel But randomized assignment evaluations are usually quite costly They
require very careful design, the ability to replicate that design, the political fortitude to exclude populations from treatment,
and extensive follow-up Moreover, most nancial literacy programs—for instance, 2 hour credit counseling—o er small
treatments that are likely to produce small e ects Detecting such e ects requires studying large populations, raising the cost of
evaluations even further So, for some nancial literacy programs, such rigorous assessment may simply be impractical One
thing I hope we will get from this conference is a better sense of how we should approach the evaluation of such programs
Origins of the Fed's Engagement in Financial Education
I date the beginning of the Fed's engagement in economic and nancial education to the mid-1970s
So, what did the economic landscape of the mid-1970s look like? The economy had just gone through a severe recession,
during which output, income, and employment fell sharply and the unemployment rate rose to 9 percent At the same time,
in ation had been around 3 to 4 percent earlier in the decade, and then soared to more than 10 percent in 1975 The oil
export embargo by Arab states and President Nixon's wage and price controls combined to create long lines at the gas pump
and restrictions on gas purchases The oil price shock exacerbated a buildup of in ation and in ation expectations, which was
further worsened by rapidly rising prices of agricultural products and other commodities
During this period, there were several Congressional attempts to curtail the Federal Reserve's independence Sound familiar?
It was in this environment that the Federal Reserve grew increasingly concerned that the American public was uninformed
about the Federal Reserve's statutory responsibilities, especially its monetary policy role By 1976, a consensus had developed
within the Federal Reserve System that an expanded public information program was needed to reach a broader segment of the
American public and to dispel misconceptions about the Federal Reserve This led the Fed to create a more professionally
organized public information program at the Board and within the 12 Regional Reserve Banks The recommended programs
were designed to move the Fed from a "passive" information stance to a more active posture by expanding the dissemination of
information to as wide an audience as possible
The education e orts focused initially on improving public understanding of the Federal Reserve's purposes and functions and
informing consumers of their rights and lenders of their responsibilities Documents from the Fed at that time list several
diverse groups who would bene t from the Fed's public information and education e orts, including: bankers, members of
Congress, representatives of electronic and print media, consumer advocates, educators, students, representatives of organized
labor, and the general public 2 Then as now, the audience was broad and diverse
An expansion of public information programs, including economic education programs, began in earnest in the 1980s During
this period, Reserve Banks across the country undertook a burgeoning array of initiatives and activities to facilitate public
understanding of the Federal Reserve and developed greater coordination and information exchange throughout the System
Economic education also became a specialty within public information programs, supporting the development of publications,
curricular materials, programs and Reserve Bank sta activities targeting K-12 educators and students
Over the past decade, the Fed's education initiatives have broadened to include an additional focus on nancial education and
literacy These initiatives concentrate on practical issues, such as: nancial skill-building, economics education, bank account
ownership, nancial planning, wealth accumulation, consumer protection, and foreclosures—issues that a ect many people at
di erent stages of their lives
As I'm sure you've noticed, there are some similarities between today and the environment of the mid-1970s While we are
tentatively emerging from a severe recession, unemployment remains high; thankfully, in ation and in ation expectations are
under control However, there is a similar lack of understanding of the role of the Federal Reserve, threats to its independence
and various proposals that would change its functions
In some respects, confusion over the Fed's role is quite understandable, given the unconventional steps we have taken over the
past two years to ensure liquidity ows in the wake of the nancial crisis and the non-traditional monetary policy environment
that we are in At the same time, we have an important responsibility to explain our policy actions to a broad and diverse
public Today, as in the past, the better the public understands the work of the Fed, the easier it will be for us to achieve our
mission
What You Will to Get Out of this Conference
Today's conference provides a timely and important opportunity to discuss what the regional Reserve Banks and the Board of
Governors are doing to ensure that the public understands the role of the Fed The conference also o ers an occasion for a
discussion of what the Federal Reserve System is doing to provide opportunities for consumers to become better prepared to
make complicated nancial decisions During the course of the conference, you will have the opportunity to share strategies for
designing successful programs and partnerships in nancial education, to learn how regional Feds make the most of scarce
resources, to hear about research on the e ectiveness of various nancial education e orts, as well as some of the challenges
involved in measuring the impact of nancial education programs generally In addition, you will have the chance to learn from
partners and potential partners about strengths and areas for improvement in the Fed's nancial education e orts
Our Comparative Advantages
Let me conclude my remarks by brie y highlighting why I think that the Federal Reserve has a critical and ongoing role to play
in the eld of nancial education First, as I've mentioned, the Fed has two very important reasons for working to increase
nancial literacy: wanting consumers to have the information and knowledge necessary to make good nancial decisions and
wanting the public to have a better appreciation of the role of the Fed
In addition, the structure of the Federal Reserve—with the 12 regional Federal Reserve Banks and the Board of Governors—
allows us to work e ectively on both the regional and national levels The regional Feds are ideally positioned to develop
nancial education programs that take into account the needs of their regions For example, they can respond to variations in
state education standards and to regional economic conditions In addition, they are adept at identifying strong partners in
their communities
At the same time, by working together with one another and with the Board of Governors, the regional Feds and the Federal
Reserve System can impact nancial education at a national level The Federal Reserve System provides an important
independent and unbiased source of nancial and economic information, as well as a wide variety of opportunities for
individuals to build their nancial literacy
Let me now turn the podium over to my colleague here in Chicago, Doug Tillett, who directs our Public Information and
Economic Education e orts and is moderating the opening panel of the conference
Thank you again for coming to this timely and important conference I hope you enjoy the conference and your stay in
Chicago
Note: Opinions expressed in this article are those of Charles L Evans and do not necessarily re ect the views of the
Federal Reserve Bank of Chicago or the Federal Reserve System
Notes
1
Annamaria Lusardi, 2008, "Financial Literacy: An Essential Tool for Informed Consumer Choice?," Joint Center for Housing
Studies, Harvard University, paper, February, No UCC08-11
2
Lawrence K Roos, President Federal Reserve Bank of St Louis, 1976, "A Proposed Plan for Improved Public Information for
the Federal Reserve System," Roos report, August
Cite this document
APA
Charles L. Evans (2009, September 10). Regional President Speech. Speeches, Federal Reserve. https://whenthefedspeaks.com/doc/regional_speeche_20090911_charles_l_evans
BibTeX
@misc{wtfs_regional_speeche_20090911_charles_l_evans,
author = {Charles L. Evans},
title = {Regional President Speech},
year = {2009},
month = {Sep},
howpublished = {Speeches, Federal Reserve},
url = {https://whenthefedspeaks.com/doc/regional_speeche_20090911_charles_l_evans},
note = {Retrieved via When the Fed Speaks corpus}
}