speeches · September 2, 2009
Regional President Speech
Richard W. Fisher · President
Post-Traumatic Slack Syndrome
and the Economic Outlook
(With Thanks to Finn Kydland, Dolly Parton
and John Kenneth Galbraith)
Remarks at the Laboratory for Aggregate Economics and Finance,
University of California, Santa Barbara
Richard W. Fisher
President and CEO
Federal Reserve Bank of Dallas
Santa Barbara, California
September 3, 2009
The views expressed are my own and do not necessarily reflect official positions of the Federal Reserve System.
Post-Traumatic Slack Syndrome and the Economic Outlook
(With Thanks to Finn Kydland, Dolly Parton and John Kenneth Galbraith)
Richard W. Fisher
Thank you, Professor [Peter] Rupert. I am grateful to you and especially to our mutual friend,
Finn Kydland, for inviting me to speak at this magnificent university tonight under the auspices
of the Laboratory for Aggregate Economics and Finance.
If I may, before starting my speech, I would like to say a few words about Finn. I am half
Norwegian: My mother descends from the seafaring Andersen clan of Sandefjord, a former
whaling town roughly 400 kilometers east of the farmlands of Jaeren, where Finn was born. You
can’t have a trace of Norwegian blood and not be proud of Finn. Only 11 Norwegians have ever
won a Nobel Prize, and only six have done so in my lifetime. Three of those were prizes in
economics.
Which brings to mind the old saw that there are three kinds of economists—those who can count
and those who can’t.
Finn can count. And reason clearly. And teach, patiently and lucidly. He has been of great help
to us at the Federal Reserve Bank of Dallas in improving our understanding of time
inconsistency and the business cycle. And he honors us by serving on the advisory board of the
Dallas Fed’s Globalization and Monetary Policy Institute. I am most thankful to Finn for his
contributions to economics, to the Federal Reserve and to Norwegian pride.
Now to the subject at hand.
As Professor Rupert mentioned, my wife Nancy and I are bibliophiles. We collect rare books.
This is an expensive hobby that began when I wrote a paper as a student at Stanford’s Graduate
School of Business on the imperfect auction market for out-of-print first editions. As you might
guess, the recent financial crisis has ratified much of what I wrote about over 30 years ago, and
that, as Peter mentioned, is what enabled my recent bargain-priced purchase of the original
Oxford English Dictionary and a near-mint-condition 1841 printing of Mackay’s Memoirs of
Extraordinary Popular Delusions, a book I recommend to anybody who wants to understand the
pathology behind the recent—and any other—financial crisis.
Our interest in books led us to serve on a committee that advises the Library of Congress. It was
through the library that we were introduced to the country singer Dolly Parton. Most people
think of Dolly as the caricature of Marx’s—Groucho’s, not Karl’s—swarmy quip: ―She has eyes
that folks adore so, and a torso even more so.‖ But Ms. Parton has a prodigious brain for music
and business—and a passion for books. She has done a great deal for education—her foundation
now gives out, free of charge, over 6 million books a year to pre-K children in more than 40
states, the District of Columbia, Canada and the United Kingdom to start them on the road to
reading.
What does this have to do with the economy? Well, in thinking about what I wanted to say
tonight, I was reminded about an incident that occurred when Ms. Parton was given the Library
of Congress’ Living Legend medal for her contributions to American culture. At dinner
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afterward, a rather indignant woman, offended by Ms. Parton’s … topography, thought to
diminish her by noting how disproportionately small her feet seemed to be. Dolly’s saucy riposte
was a classic: ―Well, you know, sweetie, it is very hard to grow anything in the shade.‖
Tonight, I wish to speak of the difficulty of growing our economy in the shade of an abundance
of excess capacity for the production of goods and services worldwide.
The Present Situation
You will have read in this morning’s newspapers of the minutes released yesterday of the
Federal Reserve’s Open Market Committee meeting of Aug. 11–12 and the conclusions drawn at
that meeting regarding the status of the economy. The collective sense of our group was that the
economy was leveling out. We noted that conditions in financial markets were continuing to
improve; household spending was stabilizing but remained constrained by ongoing job losses,
sluggish income growth, lower housing wealth and tight credit; and businesses were making
progress in aligning inventories with still-anemic sales and were continuing to cut back on fixed
investment and payrolls. The committee concluded, given both the monetary accommodation we
had put in place and fiscal policy, that it was reasonable to expect a gradual resumption of
economic growth in a context of price stability.
The operative words in that sentence were ―gradual‖ and ―in a context of price stability.‖ Just
what are the prospects for economic growth? And what is the outlook for prices?
In explaining how the economy will transition from recession to recovery, we at the Dallas Fed
have been referring lately to ―the Johnny Mercer effect,‖ after the Hollywood lyricist who
penned the refrain ―Ac-cent-chuate the positive [and] e-lim-i-nate the negative.‖
Here is how it works. Residential investment, inventory investment and consumer spending
together account for 3 percentage points of the 3.9-percentage-point decline in real gross
domestic product (GDP) that we’ve seen over the past four quarters. So, if we eliminate these
negatives, we go a long way toward stabilizing the economy.
The latest monthly indicators suggest that the drag from residential investment has stopped.
Indeed, our latest estimate is that residential investment will add roughly half of 1 percentage
point to GDP growth in the current quarter. Inventory investment is likely to remain negative,
but as long as it does not become even more negative, it will cease to be a drag on GDP growth.
And if the pace of inventory liquidation moderates, you eliminate a powerful negative and begin
to accentuate the positive.
Consumption, the most prominent of all GDP components, has suffered its biggest four-quarter
drop since 1951.1 But, as Milton Friedman taught us, households adjust their spending levels
quickly as the economic outlook changes, without waiting for the changes to be realized. In other
words, they cut their spending as job prospects deteriorate rather than wait for layoffs to actually
occur. This means that the worst may well be over for household consumption, barring some
new shock. We certainly do not expect American consumers to come surging back to fuel a
global boom any time soon, but the latest data on personal consumption expenditures (PCE) and
retail sales are broadly consistent with Friedman’s theory. Real household spending rose for the
third month in a row in July and is up 0.6 percent (not annualized) so far this year, though some
of this growth undoubtedly reflects the cash-for-clunkers program, which has now expired.
2
In a similar vein, the latest report from the Institute for Supply Management shows export orders
swinging into positive territory as the economies of our overseas trading partners begin to turn
around. Again, we have a reversal of signs and the elimination of a negative: Falling exports
subtracted 1.9 percentage points from GDP growth over the past four quarters. Nonresidential
fixed investment has been an even larger drag on the economy, subtracting 2.4 percentage points
from GDP growth. But, as with consumption, the latest monthly indicators suggest a bottoming
out and hint at the beginnings of a modest expansion.
Meanwhile, government stimulus spending is kicking into gear, accentuating a positive:
Government purchases added 1.3 percentage points to GDP growth last quarter, up almost 1
percentage point from the average of the previous three quarters.
The point is: A lot of former negatives are being eliminated or even turned into positives. Former
positives, like government purchases, are being accentuated. The combination is beginning to
propel the economy upward.
The question is: How robust and sustainable will the recovery be?
Inventory adjustments, while welcome, are of temporary utility. Any boost to growth we receive
as firms achieve control of their inventories will be the result of a rebalancing of supply and
demand that is inherently transitory. Sustained growth will have to come from somewhere else.
I doubt it will come from housing or a return to the bad old days of financial Bacchanalia. We do
not want—and cannot expect—massive foreign capital inflows or domestic investment
indifferent to risk to finance another boom in household spending and residential investment.
That means we will need to see a massive reallocation of capital and labor away from such
formerly hot growth areas as construction and finance. This reallocation will be impeded by
financial markets that—while improving—continue to operate at less-than-full efficiency. I
surmise that the re-gearing will take time and that, in the interim, households and businesses will
focus on shoring up their savings and balance sheets rather than spending money. For
consumption, that translates into a slow crawl out of purgatory. For capital expenditures and
employment rolls, it means an emphasis on tight budgeting and a continued focus on absolute
needs rather than wants.
For the past four years, I have personally surveyed 30 or more chief executives of key companies
in a broad array of sectors before every Federal Open Market Committee meeting to get a read
on how they are positioning their enterprises.
These operators of our economy—private-sector operators whose teams decide what to purchase,
what to produce and how many workers are needed to turn inputs into products and sales—are
still suffering from shock induced by the trauma of the crisis. I would say they are suffering from
―post-traumatic slack syndrome.‖
Until the summer of last year, businesses were emboldened by a prolonged period of ready
money and robust global demand. They were geared toward the expansion of plants, equipment
and payrolls. At the same time, inflationary pressures were building. Businesses took every
measure possible to boost their top lines by passing on rising costs through higher prices. As we
entered the summer of 2008, the inflation data exhibited frightful tendencies. Of the 178 items in
the consumer’s basket used to measure PCE, 77 percent were rising, and the number rising above
3 percent per annum was the highest we had seen in nearly two decades.
3
There are limits to the costs that can reasonably be passed on to consumers without damaging
top-line revenue performance. Thus, simultaneously, businesses worked like beavers to preserve
their bottom lines by controlling the costs of goods and services they sold, shifting their
management models and budgeting accordingly.
Then they experienced a traumatic shock. Demand imploded. The equity and fixed-income
markets seized up. Bank credit evaporated. The growth of the global economy hit a wall.
Whereas just over a year ago managers were coping with a pervasive scarcity of inputs and
escalating prices, there is now an abundance of almost every input and output and no pricing
power. There are too many ships at sea; too many rail cars; too many airplanes and trucks; too
many homes; too many hotels and apartments and office buildings; too many retail stores and
malls and convenience stores; too much oil, natural gas and corn; and, according to Wall Street
Journal reports this week, even too much champagne and bottled water.2
And yes, thank you Lord, we have finally come to realize there are too many lawyers.
In almost every sector of the economy—save for nonelective medical services and a few basic
commodities being hoarded by the Chinese—the CEOs I survey are struggling to cope with
excess capacity and slack.
Businesses trying to sell products and services feel they are pushing on a string and are adjusting
their behavior accordingly. To maintain sales volumes and clear inventories in the face of
weakened demand, they are cutting prices. Beginning in the fourth quarter of last year, we began
to see an upward shift in the number of items falling, rather than rising, in price. In the July data
just released, almost 50 percent of the items in the PCE basket—weighted either by simple count
or expenditure—were falling in price. Small wonder that headline inflation was negative over the
year ended in June: This is the first time since 1955 that we have seen deflation.
And top lines have evaporated. In this most recent quarter, for example, the 376 nonfinancial
companies in the S&P 500 reported a nearly 20 percent decline in top-line revenues. This is the
third sales decline in a row—the first time we have seen this since 1965.
Evaluating the Numbers
The new numbers tell me two things. First, for the immediate future, the risk to price stability is
a deflationary risk, not an inflationary one. And second, given they are operating in the shadow
of the absence of pricing power and the pervasive difficulty of expanding top-line revenues in
the face of weak demand, businesses will continue to run tight budgets as they try to preserve
profit margins. They will continue to focus on cost control, most painfully by shedding workers
and driving those who remain on the payroll to higher levels of productivity.
All of which means that we are likely to see a prolonged period of sluggish economic
performance and uncomfortably high unemployment as businesses reallocate capital and labor to
fit the new economic landscape.
The needed reallocation of labor and capital has been, and will continue to be, impeded by
financial markets. Although substantially improved from last fall—due in significant part, I
would argue, to the work of the Federal Reserve—markets are still a long way from having
normalized. We know from our own experience and from the experience of other countries that
financial headwinds like these take years to abate.
4
To offset those headwinds, fiscal authorities have stepped forcefully into the breach, putting in
place a massive stimulus effort. They have done so with the intent of limiting the damage to
disposable income from unprecedented declines in wage and salary income—while trying to
goose up capital expenditures on infrastructure.
If you go back to the rudimentary formula taught in high school economics to account for the
makeup of GDP—consumption plus investment plus government expenditures plus net
exports—the ―G,‖ or government, variable is receiving enormous emphasis, while ―C‖ is flaccid,
―I‖ is hesitant and net ―X‖ is tentative. At the present rate, federal, state and local authorities are
expected to spend, net of intragovernmental transfers, $5.4 trillion in 2009—just under 40
percent of expected GDP.
The problem is that government stabilization measures come with a real long-term price tag:
higher tax rates, greater national indebtedness and the prospect of higher interest rates driven by
the government’s issuance of debt. These long-term costs of a larger government limit the
American people’s willingness to rely on the public sector to drive overall economic growth. A
fiscal gag reflex ensues, and the public-sector option looks less and less attractive as anything
other than a temporary source of growth.
The major challenge facing U.S. fiscal authorities is meeting the need for near-term economic
stimulus while pursuing a practicable plan to stabilize the government’s debt-finance obligations.
The Secretary of the Treasury is doing his level best to reassure investors—both overseas and
here at home—that the programs put in place by the Obama administration will work their magic
and then be gradually withdrawn as the economy gets back into stride. But this is no simple task.
It is now common knowledge that deficits are growing at $3 million per minute and will
accumulate to some $9.1 trillion over the next decade. And our fiscal predicament is
compounded by the embedded unfunded liabilities of Social Security and Medicare. By our
calculation at the Federal Reserve Bank of Dallas, the present value of the unfunded debt of
these two entitlement programs has reached $104 trillion, with $88.9 trillion of that due to
Medicare alone.
The legendary actor Errol Flynn is reported to have quipped that his problem lay in ―reconciling
[his] gross habits with [his] net income.‖ I imagine the American public and its representatives
are close to their limit of tolerance of the ―gross habits‖ of government and the net new
indebtedness they are willing to pass on to their children, all of which suggests that, as an
antidote to what ails the economy, government spending is a thin reed on which to rely. Given
the expected slow adjustment rate of the other components of final demand, my guess is it will
be a long time before we see growth strong enough and sustained enough to make an appreciable
dent in excess capacity. I envision an output path going forward from here that looks something
like a check mark, with the Johnny Mercer effect giving us a near-term snapback from the short,
intense downstroke, followed by a transition to a long period of slower growth corresponding to
the elongated side of the mark.
Now, mind you, this is what I foresee from my vantage point, standing before you tonight. Yet
well before I met Finn Kydland or could afford to collect rare books, or was taught economics by
Dolly Parton, I took an undergraduate course from John Kenneth Galbraith. Galbraith warned his
students that ―[T]he only function of economic forecasting is to make astrology look
respectable.‖ My forecast for the economy might be totally wrong. But that is how I see it as a
Piscean, and I’m sticking with it.
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Peter, thank you. I would now be happy to avoid answering any questions the audience might
have.
Notes
1 Consumption surged after the outbreak of the Korean War in June 1950 because people feared a return to World
War II-style rationing. Once it became apparent that rationing was not in the offing, consumer spending fell back.
2 ―Bottled-Water Price War Heats Up as Demand Falls,‖ Wall Street Journal, Aug. 31, 2009, p. B1, and ―As
Champagne Fizzles, Makers Squash Supply,‖ Wall Street Journal, Sept. 3, 2009, p. B1.
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Cite this document
APA
Richard W. Fisher (2009, September 2). Regional President Speech. Speeches, Federal Reserve. https://whenthefedspeaks.com/doc/regional_speeche_20090903_richard_w_fisher
BibTeX
@misc{wtfs_regional_speeche_20090903_richard_w_fisher,
author = {Richard W. Fisher},
title = {Regional President Speech},
year = {2009},
month = {Sep},
howpublished = {Speeches, Federal Reserve},
url = {https://whenthefedspeaks.com/doc/regional_speeche_20090903_richard_w_fisher},
note = {Retrieved via When the Fed Speaks corpus}
}