speeches · September 28, 1994
Regional President Speech
Michael Moskow · President
I
Presentation to Steel Group for Mr. Moskow
Opening Remarks
It is a pleasure to be here at your
conference today.
I find it most appropriate that
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the midwest to discuss the steel industry.
Besides its traditional concentration in the
region,
(@
50% of total production) it is
also very timely to talk about a comeback
industry iri the heart of the comeback
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region of the county.
It is amazing what a difference a decade
makes./ Ten years ago the region and the
steel industry were cited as examples of the
rust belt/ Today after a decade of
restructuring the industry and the region
are both viewed as examples of an
economic revival. Although many
questions persist, it is important that we
keep in mind the distance we have
--
travelled when assessing future challenges.
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In an attempt to set the stage for today's
/;dM-~eut-1
discussion I
~~
take a few
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moments to give you
•
on the
outlook for the economy and the steel
industry.
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I.
Economic Outlook:
A. Any assessment of the steel industry
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must always begin with a general
assessment of economic activity -- the
industry is logically driven by the pace
of overall activity.
1. Our current assessment views the
expansion as continuing, in spite of
the mixed signs being sent by a
number of data series.
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2. Although the third quarter is
exhibiting some signs of weakness,
/ iv, f !lo v ~ m -e A.J r
11 otlf se hzek in the fourth quarter
should occur and provide a better
indication of what lies ahead in
1995.
3. The pace of activity is down from
- - /AfltJ
4~
gains in the first half of the
year, but our assessment is that the
decline in the rate of the expansion
has been modest. (Note: Iron and
~
Steel products averaged about 10%
per quarter since 93 Q3 in the IP.
July and August averaged @7%
annualize rate).
II. Outlook for Steel:
Sk~
A. The domestic~industry has bounced
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back from the sluggishness during the
1999-91 recession. Shipments fell by
7% in 1991, following a flattening of
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activity during the late 1980s.
1. As the recovery and now expansion
has taken hold the pick-up in activity
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z::::::s,
in the industry has been substantial/
Domestic shipments rose 4% in
1992, increased 8% in 1993 and are
projected to increase by 4% in 1994.
Although growth in shipments is
expected to slow in 1995 the surge
in activity has certainly been robust.
2. While foreign competition remains a
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serious challenge for the future, /
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imports today are being driven by a
need for domestic producers to
obtain raw steel that can be
processed into finished steel for
domestic customersF ote:
exports are down as
goes to domes~
ailable supply
tomersJ
, '94=3.0m, '95=2.5mTons
Steel imports are up as producers
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q
import slabs and roll them on their
own mills.
'93=19.5m, '94=
(see
.5m, '95=24mTons
1 ed charts)
3. Another challenge comes from minimills which continue to out perform
integrated producers and with
improving technology will become
an increasingly important supplier of
/0
quality steels to local markets.
B. One plus for the industry has been the
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resurgence of the dil~~stic auto
industry including tranplants;fshipment
levels for the domestic industry are
approaching ~11-time record high&
(1977-78 was the peak) and the
strength of the industry has provided a
spur to the steel industry/ Additionally,
the auto industry has not hit its peak
yet, sales and production levels should
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//
continue to increases through 1995.
We currently expected total vehicle
sales to increase to 15.5 million units in
1995.
1. Domestically sourced auto
production is also receiving a boost
from foreign transplants -- in some
recent months 55% of all foreign
nameplate vehicle sales were sourced
in the U.s./ By 1996 over two-thirds
of Toyota and Honda sales should
come from U.S. sourced models.
~.1\/
1
resents opportunities to domestic
suppliers, including the steel
industry.)
2. The strong demand for the industry
/4,M~
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has also hd ti fnff rttblc iHt19aet os
{J)b ,, 1t ,;,,5" ,Jr,
pricfig/and the bottom-line. Steel
prices fell in excess of 7% between
1989 and 1992/ a slight rebound has
occurred in 1993-94,UKI ~
r.::
~ e ~egotiations
~~
(5
auto producers ~1Mtrprice
• • for the new model year.
3. The impact of the more favorable
operating environment is seen most
dramatically in terms of the bottom-
line/ The industf)'._l~s! almost $4
billion in 1992 and the current return
to profitability has been an
impressive tum around.
III.
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Extended Outlook:
I 'f
A. Yet, in spite of the improvement in the
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current operating environment, the steel
industry continues to grapple with a
number of key issues -- topics that have
brought us here today.
1. ~ ...__...
the current environment is
c:::....---
one that is characterized by high
capacity utilization, rising prices and
J>~
i~pr~fity'fThe extended
outlook remains one that is highly
===--
competitive and in a state of
~=
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perpetual change.
2. In all fairness the industry has made
incredible gains in productivity
during the last decade. For instance,
BLS estimates that between 1980
and 1992 the industry posted a 4.5%
annual growth rate in terms of
output per employee hour.
3. The key is focusing on the fact that
these improvements must continue
""-
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=
-
and that competitive challenges
persist.
4. In this regard the industry continues
to struggle with numerous historical
legacies including labor-management
relations/he operating structure of
integrated mills/and a changing
international marketplace.
5. A key issue facing the future
prospects of integrated steel
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producers is profitability in an
increasing competitive global
economf and aJ1f. rising
environmental conscious public.
Without the resources to sustain
efficiency gains and meet
environmental standards, integrated
LL.
mills in the U.S. wi01 continue to
face the prospects of a declining
market for their steel.
6. Other issues remain pricing
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c~nstraints,, trade relations,/ and
continuing shifts in environmental
regulations and existing technology.
7. As normal there is never a dull
moment in the industry, a fact that
brings us all together today.
Cite this document
APA
Michael Moskow (1994, September 28). Regional President Speech. Speeches, Federal Reserve. https://whenthefedspeaks.com/doc/regional_speeche_19940929_michael_moskow
BibTeX
@misc{wtfs_regional_speeche_19940929_michael_moskow,
author = {Michael Moskow},
title = {Regional President Speech},
year = {1994},
month = {Sep},
howpublished = {Speeches, Federal Reserve},
url = {https://whenthefedspeaks.com/doc/regional_speeche_19940929_michael_moskow},
note = {Retrieved via When the Fed Speaks corpus}
}