speeches · August 7, 1991
Regional President Speech
Silas Keehn · President
SILAS KEEHN
ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA, WISCONSIN
8, 1991 - 1
AUGUST PAGE
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I. (TURN PROJECTOR ON) INTRODUCTION
A.
(SLIDE)
II. INTRODUCTION -- LET ME START WITH AN EASY
PREDICTION -- WE WILL GET SIGNIFICANT
LEGISLATIVE REFORM AT SOME EARLY POINT. INDEED
INCREASING COMPETITION MAKES THE CONTINUED
REFORM OF BANKING REGULATION INEVITABLE.
A. WHILE I HARDLY NEED TO REVIEW ALL THE
DETAILS WITH THIS GROUP, IT IS ALWAYS
INSTRUCTIVE TO REMEMBER THAT THE BUSINESS
HAS UNDERGONE VERY SIGNIFICANT COMPETITIVE
AND STRUCTURAL CHANGES.
1. '80s
IN THE DECADE OF THE THE LEVEL OF
COMPETITION WITHIN THE INDUSTRY AND FROM
NONBANKS INCREASED DRAMATICALLY
EFFECTS SHOWN ON THIS SLIDE.
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ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA~ WISCONSIN
AUGUST 8, 1~91 - PAGE 2
2. IN THE FIELD OF CONSUMER LENDING
CURRENTLY ONLY FOUR OF THE LARGEST TEN
INSTITUTIONS ARE BANKS.
(SLIDE) 3. DURING THE 1980s, MMMFs GREW FROM 4% OF
HOUSEHOLD LIQUID ASSETS TO 12% -- GIVEN
THE SIZE OF THIS MARKET, IN ABSOLUTE
TERMS THIS IS AN ENORMOUS SHIFT IN
MARKET POSITION.
A. REFLECTED IN THE DECLINE OF CONSUMER
SAVING AT BANKS.
4. As A RESULT OF THIS AND OTHER CHANGES,
BANKS HAVE SEEN THEIR SHARE OF CONSUMER
SAVINGS FALL FROM 75% IN 1976 TO 55% IN
1990.
(SLIDE) 8. WHILE BANKS STILL PLAY A DOMINANT ROLE IN
THE AREA OF COMMERCIAL LENDING EVEN WITH
THIS BREAD AND BUTTER ACTIVITY, THE MARKET
SHARE HAS BEEN ERODED.
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SENIOR MANAGERS CONFERENCE
LAKE GENEVA~ WISCONSIN
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AUGUST 8, 1~91 - PAGE
1. BANK PARTICIPATION IN COMMERCIAL LENDING
TO CORPORATIONS HAS DECLINED.
2.
THE SHARE OF C&I LENDING BY FINANCE
COMPANIES INCREASED FROM 14% TO 18% IN
THE 1980s.
3.
THE DIRECT ISSUANCE OF COMMERCIAL PAPER
BECAME INCREASINGLY IMPORTANT.
(SLIDE) C. PROFITABILITY HAS BEEN UNDER GREAT PRESSURE
AND RELATIVE EARNINGS HAVE DECLINED.
1. ROAs EARLY-LATE 1980s.
2.
EX-ENERGY STATES.
(SLIDE) 3. SMALLER BANKS ARE NO LONGER THE MOST
PROFITABLE BANKS.
0. l COULD GO ON AT SOME CONSIDERABLE LENGTH
BUT REALLY DON'T NEED TO MAKE THE CASE THAT
THESE ENORMOUS MARKETPLACE CHANGES HAVE
OCCURRED.
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ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA, WISCONSIN
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AUGUST PAGE
1.
LOOKING AHEAD, IT SEEMS REASONABLE TO
EXPECT THAT THIS TREND WILL ONLY
ACCELERATE.
(SLIDE)
III. LEGISLATIVE UPDATE.
A. WILL NOT PREDICT JUST WHEN LEGISLATION WILL
BE ENACTED
1.
OR EXACTLY WHAT THE BILL WILL PROVIDE
(
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2.
MUCH MORE OPTIMISTIC ABOUT THE
POSSIBILITY OF PASSAGE OF AT LEAST SOME
BILL THIS YEAR AND JUST A FEW MONTHS
AGO.
8. BUT IT SEEMS REASONABLE TO EXPECT THAT IN
ANY PLANNING HORIZON THE FOLLOWING WILL VERY
LIKELY PROVIDE THE ENVIRONMENT IN WHICH YOU
WILL BE MANAGING AND OPERATING.
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ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA~ WISCONSIN
AUGUST 8, 1~91 - PAGE 5
1.
WE WILL MOVE FROM INTERSTATE BANKING TO
NATIONWIDE BRANCHING, NOT JUST BANKING.
3-5
A. INTRODUCTORY TIMING YEARS -- NOT
IMPORTANT.
2.
WE WILL MOVE TO BROADER POWERS.
A. INVESTMENT BANKING ACTIVITIES FOR
SURE.
B. SOME INSURANCE SERVICES VERY LIKELY.
(I) SENATE BANKING COMMITTEE.
C. WITH TIME EXPANSION INTO A BROADER
ARRAY OF FINANCIALLY-RELATED
SERVICES.
D. fOR PRACTICAL PURPOSES ALL
ACTIVITIES THAT BANKS WILL WANT TO
BE INVOLVED IN.
(I) FROM AN ACTIVITY PERSPECTIVE
REGULATIONS WILL NOT BE
CONSTRAINING.
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ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA~ WISCONSIN
AUGUST 8, 1~91 - PAGE 6
3.
FINALLY, WE WILL HAVE DEPOSIT INSURANCE
REFORM AND RECAPITALIZATION OF THE
INSURANCE FUND.
A. THIS PRESSING ISSUE VERY, VERY HIGH
ON THE LEGISLATIVE PRIORITY LIST.
B. THE BAILOUT, IF YOU WILL, WILL BE
FINANCED BY THE BANKING INDUSTRY
AND IT WILL BE EXPENSIVE.
(I) BY SOME ESTIMATES DEPOSIT
INSURANCE PREMIUMS MAY RISE TO
40
AS HIGH AS BASIS POINTS BY
1993
AND FOR SOME BANKS THIS
PREMIUM INCREASE MAY WELL
SPELL THE DIFFERENCE BETWEEN
JUST SURVIVING AND PROSPERING.
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ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA~ WISCONSIN
AUGUST 8, 1~91 - PAGE 7
C. DEPOSIT INSURANCE WILL BE REFORMED
TO DEAL WITH THE THORNY "TOO BIG TO
FAIL" QUESTION -- MORE ON THIS IN
JUST A MOMENT.
4.
WHAT WE WILL NOT SEE -- RESTRUCTURING OF
THE FEDERAL REGULATORY SYSTEM WILL NOT
OCCUR.
I
A. WILL SPARE YOU A FEDERAL RESERVE
COMMERCIAL.
B. BUT OUR CONTINUING INVOLVEMENT IN
THE SUPERVISORY PROCESS IS VERY
IMPORTANT FROM A MONETARY POLICY
rAJ PERSPECTIVE.
[/~ WE WILL NOT SEE THE ELIMINATION OF THE
CURRENT BARRIER BETWEEN COMMERCE AND
FINANCE.
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ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA~ WISCONSIN
AUGUST 8, 1~91 - PAGE 8
(SLIDE)
IV. REFORM OF DEPOSIT INSURANCE WILL BRING TO A
CLOSE THE ERA OF BENIGN SUPERVISION.
A.
WHILE SOME BANK MANAGEMENTS THAT HAVE BEEN
THE MOST AFFECTED MAY NOT FEEL THAT THE
SUPERVISORY ENVIRONMENT HAS BEEN ALL THAT
BENIGN.
1. '8Os
DURING THE REGULATORY DECISIONS
AFFECTING POORLY CAPITALIZED BANKS WERE
ONLY TAKEN ONCE THERE WAS NO REASONABLE
DOUBT THAT THEY WERE NECESSARY.
2. '9Os
IN THE REGULATORS WILL BEGIN TAKING
ACTION AS SOON AS THE DANGER OF FUTURE
INSOLVENCY BECOMES SIGNIFICANT.
3. WHY THE CHANGE? QUITE FRANKLY, CONGRESS
AND THE PUBLIC HAVE LOST PATIENCE WITH
COSTLY BAILOUTS.
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ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA, WISCONSIN
AUGUST 8, 1991 - PAGE 9
4.
THE REGULATORS WILL BE UNDER INCREASED
PRESSURE TO STEM FUTURE PROBLEMS BEFORE
THEY EXPLODE INTO ENORMOUSLY COSTLY
CORRECTIVE PROGRAMS.
B. IN RESPONSE, CONGRESS WILL PROBABLY MANDATE
SOME FORM OF PROGRESSIVE AND EARLY
INTERVENTION.
1. ZONES OF CAPITAL WILL BE ESTABLISHED.
2. As
DETERIORATION OCCURS AND CAPITAL IS
ERODED THE REGULATORS WILL TAKE
INCREASINGLY STRICT STEPS TO BRING
CORRECTIVE ACTION -- THE OBVIOUS ONES
ARE DIVIDEND REDUCTION OR ELIMINATION,
MANDATORY RECAPITALIZATION PLANS,
REPLACEMENT OF MANAGEMENT AND/OR
DIRECTORS.
3. BUT THE LIST WILL BE LONG AND SPECIFIC.
A. FAIRLY PRECISE ROAD MAP.
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ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA, WISCONSIN
AUGUST 8, 1991 - PAGE 10
4.
THE OPEN QUESTION -- MANDATORY OR
DISCRETIONARY RESPONSES ON THE PART OF
THE REGULATORS.
C.
USE OF THE DISCOUNT WINDOW WILL CHANGE
CONSIDERABLY.
1.
THE FED HAS HAD BROAD DISCRETION IN
LENDING TO DISTRESSED INSTITUTIONS
2.
AND WE HAVE USED THE WINDOW TO BRIDGE
TROUBLED SITUATIONS WHILE ALTERNATE
SOLUTIONS WERE BEING SOUGHT.
3.
IT IS LIKELY THAT GREATER RESTRICTIONS
WILL BE IMPOSED AND THAT MISTAKES WILL
BE FOR THE ACCOUNT OF THE FED, NOT THE
BANK INSURANCE FUND.
4.
THIS ONLY SEEMS REASONABLE -- IF 11TOO
BIG TO FAIL" INVOLVES A PUBLIC POLICY
AND A PUBLIC INTEREST
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ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
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A. THEN IT SEEMS WRONG FOR THIS EXPENSE
TO BE BORNE BY THE BANK INSURANCE
FUND OR IN EFFECT THE BANKS
THEMSELVES -- THIS CHANGE
APPROPRIATELY PLACES THE COST WITH
THE TAXPAYER (AS OUR EARNINGS ARE
PAID TO THE TREASURY).
5.
WHILE ONE CAN ARGUE WITH SOME OF THE
DETAILS, IF THE LEGISLATION COMES
THROUGH IN A WAY THAT DOES PROVIDE
STRONG PROVISIONS FOR EARLY INTERVENTION
AND MODIFIED USE OF THE DISCOUNT WINDOW,
A. THEY WILL GO A LONG WAY TOWARD
RESOLVING THE THORNY ISSUE OF 11TOO
BIG TO FAIL. 11
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ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA~ WISCONSIN
AUGUST 8, 1~91 - PAGE 12
L ~ \c ,' "--'S ~ - ~~
(SLIDE} 0 C:,..V...,,..
V.
THE SINE QUA NONS OF BANKING IN THE FUTURE -- SK
A REGULATOR NOT A COMMERCIAL BANKER -- THE VIEWS
OF AN OBSERVER -- NOTHING HERE THAT YOU DON'T
ALREADY KNOW
A.
COST CONTROL AND OPERATING EFFICIENCY WILL
REALLY MATTER.
1.
SOME SAVINGS WILL BE ACHIEVED THROUGH
ECONOMIES OF SCALE.
2. As
THE CONSOLIDATIONS TAKE PLACE THE
POTENTIAL FOR ELIMINATING EXPENSES CAN
PRODUCE RELATIVE OPERATING EFFICIENCIES.
3. OUR RESEARCH INDICATES THAT FOR EACH
N~--~•\JV'~ TEN-FOLD INCREASE IN BANK SIZE, AVERAGE
~~~('
COSTS FALL SOMEWHERE BETWEEN
~~U"
5 15% --
AND THIS HOLDS TRUE UNTIL BANKS
REACH THE LEVEL OF ABOUT $10 BILLION.
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ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA~ WISCONSIN
AUGUST 8, 1~91 - PAGE 13
4.
BUT THESE NUMBERS DO NOT YET CAPTURE THE
COST SAVINGS THAT CAN BE ACHIEVED WHEN
THE MERGING BANKS SHARE A CUSTOMER
BASE -- INTRA-MARKET MERGERS WHICH ARE
REALLY JUST BEGINNING.
A. MERGERS BETWEEN BANKS SERVING
OVER-BANKED RETAIL OR WHOLESALE
MARKETS OFFER THE POSSIBILITY OF
GENERATING IMPORTANT COST SAVINGS.
(SLIDE) 5. BUT WHILE ECONOMIES OF SCALE ARE
IMPORTANT TO ACHIEVING LOWER COSTS SO
ALSO IS EFFICIENT MANAGEMENT.
A. SOME BANKS HAVE HIGHER COSTS SIMPLY
BECAUSE THEY ARE POORLY MANAGED AND
THE OPERATING EXPENSES OF THESE
BANKS ARE SIGNIFICANTLY HIGHER THAN
THE INDUSTRY NORMS.
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SILAS KEEHN
ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA, WISCONSIN
AUGUST 8, 1991 - PAGE 14
B. UNTIL RECENTLY, RESTRICTIVE
BRANCHING LAWS PROTECTED THESE BANKS
AND TENDED TO OBSCURE THESE
INEFFICIENT MANAGEMENTS.
~
C. THIS WILL NO LONGER BE THE
CASE.
6.
(SLIDE) RESEARCH BY THE BANK ADMINISTRATION
INSTITUTE AND FIRST MANHATTAN CONSULTING
GROUP SUGGESTS THAT COST-CONSCIOUS FIRMS
ARE IN FACT THE ONES THAT ARE MAKING THE
BIG MARKET GAINS.
A. THIS RESEARCH COMPARED THE STOCK
PRICE PERFORMANCE OF THE BANKS WITH
25%)
THE LOWEST (BOTTOM AND HIGHEST
NONINTEREST EXPENSE RATIOS (TOP
25%).
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ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA, WISCONSIN
AUGUST 8, 1991 - PAGE 15
1988
B. THEY FOUND THAT BY THE END OF
THE SHARE PRICES OF THE EFFICIENT
45%
FIRMS HAD APPRECIATED BY OVER
THE SHARE PRICES OF THE INEFFICIENT
FIRMS.
C. CLEARLY THE MARKETS HAVE FOCUSED ON
EFFICIENT MANAGEMEN"'5AND HAVE
REWARDED THEM ACCORDINGLY.
B.
(SLIDE) CAPITAL WILL BE ANOTHER CRUCIAL INGREDIENT
199Os.
FOR SUCCESS IN THE
1.
BANKS THAT ARE WELL-CAPITALIZED WILL BE
ABLE TO TAKE ADVANTAGE OF OPPORTUNITIES
OR ACQUISITIONS.
2.
ENTIRELY POSSIBLE THAT THE IMPROVED
I
LEGISLATIVE ENVIRONMENT THAT HAVE
COMMENTED ON CAN ONLY BE ACCESSED BY
THOSE INSTITUTIONS THAT HAVE THE HIGHEST
CAPITAL POSITIONS -- ONLY THE BEST WILL
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SENIOR MANAGERS CONFERENCE
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AUGUST 8, 1~91 - PAGE 16
BE ABLE TO TAKE ADVANTAGE OF THE NEW
OPPORTUNITIES.
3.
HIGH LEVELS OF CAPITAL ARE ALSO
ABSOLUTELY ESSENTIAL FOR OPERATING IN A
GLOBALIZED BANKING ENVIRONMENT.
A. THE INTERNATIONAL MARKETS HAVE
CLEARLY SORTED OUT THE
WELL-CAPITALIZED BANKS FROM THOSE
THAT ARE WEAKLY-CAPITALIZED.
B. WEAKLY-CAPITALIZED INSTITUTIONS HAVE
SEEN THEIR ACCESS TO THE FOREIGN
EXCHANGE AND INTEREST RATE SWAP
MARKETS RESTRICTED. THEY HAVE ALSO
·// FOUND THAT FEWER AND FEWER CUSTOMERS
ww•~tv~
THEIR STANDBY LETTERS OF
~
CREDIT.
C. LITTLE BY LITTLE THEY ARE BEING
EDGED OUT OF THE MARKETS.
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ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA~ WISCONSIN
8, 1~91 - 17
AUGUST PAGE
J~
a.(l-J1~
D. THE INTERNATIONAL MARKETS HAD
FOCUSED ON THE PROBLEMS OF BCCI LONG
BEFORE THEY BECAME SO PUBLIC.
U,S,
~
(SLIDE) C. How DO AUEPIE\'S BANKS SJACIC UP IN TERMS OF
CAPITAL?
1.
BECAUSE OF ACCOUNTING DIFFERENCES
BETWEEN COUNTRIES, COMPARISONS INVOLVING
ACCOUNTING OR BOOK CAPITAL CAN ALWAYS BE
TRICKY.
2.
COMPARISONS USING MARKET CAPITAL CAN
EVEN OUT THESE DIFFERENCES AND IT IS
CLEAR THAT MANY U.S. MONEY CENTER BANKS
DO NOT COMPARE FAVORABLY.
3. THE MARKET PRICES IN THIS SLIDE ARE AS
1991.
OF JULY
A. AT THAT TIME TWO-THIRDS OF THE MONEY
CENTER BANKS HAD MARKET
5%.
CAPITALIZATION BELOW
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ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
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AUGUST 8, 1~91 - PAGE 18
4. 40%
IN CONTRAST, ONLY OF THE FOREIGN
16%
BANKS AND OF THE REGIONAL BANKS IN
35
THE SALOMON BROTHERS INDEX HAD MARKET
5%.
CAPITALIZATION RATIOS BELOW
5.
INTERESTINGLY THOUGH, THE JAPANESE BANKS
HAVE BEEN VIEWED AS VERY HIGHLY
LEVERAGED IN THE PAST. IN FACT, ON A
MARKET BASIS THEY HAD BEEN COMPARATIVELY
VERY WELL-CAPITALIZED.
A. BUT WITH THE RECENT CORRECTION IN
THE VALUE OF JAPANESE REAL ESTATE
AND THE STOCK MARKETS, THEIR MARKET
CAPITAL POSITIONS HAVE COME DOWN
SOMEWHAT -- BUT THEY ARE STILL
°"
Po\ ,. . , ~ ""-' T ~ '-a-'°
~~"(\+-,'o..,
RELATIVELY STRONG. ~ .
6. U.S.
MEANWHILE, BANK SUPERVISORS HAVE
HAD A PROGRAM UNDERWAY FOR SOME YEARS
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SENIOR MANAGERS CONFERENCE
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A. TO INCREASE CAPITAL POSITIONS AND IT
IS NOW PRODUCING POSITIVE RESULTS.
CAPITAL POSITIONS HAVE CLEARLY
IMPROVED.
7.
FOR THE FIRST TIME IN MANY YEARS THERE
ARE A NUMBER OF U.S. BANKS, BOTH
REGIONALS AND MONEY CENTERS, WITH MARKET
CAPITALIZATION RATIOS AS HIGH OR HIGHER
THAN THE TRADITIONALLY WELL-CAPITALIZED
SWISS, GERMAN AND JAPANESE BANKS.
8.
To EMPHASIZE THE POINT -- THE IMPORTANT
RELATIONSHIP BETWEEN RELATIVE CAPITAL
POSITION AND OPERATING EFFICIENCY IS
CLEARLY UNDERSTOOD AND REFLECTED BY THE
MARKETS.
(SLIDE) 0. THE REWARDS FOR THE HIGHLY CAPITALIZED BANKS
ARE EVIDENT IN TERMS OF GROWTH AS WELL.
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SENIOR MANAGERS CONFERENCE
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1. 1980s
DURING THE THERE HAS BEEN A DIRECT
CORRELATION BETWEEN CAPITALIZATION AND
GROWTH AS CAN BE SEEN FROM THIS SLIDE.
2. As
A CONSEQUENCE OF THEIR SLOW GROWTH,
THE MARKET SHARE OF MONEY CENTER BANKS
20% 1980
ACTUALLY DECLINED FROM IN TO
15% 1989 --
IN IN A BROAD PERSPECTIVE
THIS IS REALLY A DRAMATIC SHIFT IN
MARKET POSITIONS.
(SLIDE) 3. IN AN INCREASINGLY COMPETITIVE
INTERNATIONAL ENVIRONMENT, CAPITAL WILL
MAKE A CRITICAL DIFFERENCE.
(s;t..aj
E.
THE FINAL SINE QUA NON IS THE EFFECTIVE
MEASUREMENT AND MANAGEMENT OF RISK.
~Cl.lOJ~
1 . .CkBftLYRISK IS AN UNDERLYING ELEMENT IN
THE FINANCIAL PROCESS.
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SENIOR MANAGERS CONFERENCE
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2.
RISK IS ABSOLUTELY ENDEMIC TO FINANCIAL
INSTITUTIONS. SOME RISK IS WHAT THE
PROCESS IS ALL ABOUT.
3. NONETHELESS, UNDERSTANDING THE
MEASUREMENT AND MANAGEMENT OF RISK IS
QUITE A DIFFERENT QUESTION.
4. GIVEN THE PAST, CURRENT AND EMERGING
PROBLEMS IN VARIOUS SEGMENTS OF THE
FINANCIAL INDUSTRY, SOMEHOW THE DOWNSIDE
POTENTIAL OF THE RISK ISSUE HAS NOT BEEN
FULLY UNDERSTOOD OR APPRECIATED.
PERHAPS BECAUSE THE ECONOMY IN GENERAL
HAS BECOME MORE VOLATILE, MAKING
HISTORICAL EXPERIENCE LESS USEFUL.
5. 198Os
IN THE EARLY PART OF THE OPERATING
EARNINGS TENDED TO FLOW THROUGH TO THE
BOTTOM LINE.
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As
A. LOAN PROBLEMS EMERGED, EARNINGS
WERE ERODED BY THE NEED FOR HIGHER
PROVISIONS.
B. ALL SORTS OF NEW AND ESOTERIC
SERVICES WON'T PROVIDE ENOUGH
EARNINGS TO OVERCOME FUNDAMENTAL
RISK PROBLEMS IN LOAN PORTFOLIOS.
6.
BREAKING THE BROAD SPECTRUM OF THE RISK
QUESTION INTO ITS IMPORTANT COMPONENTS
AND THEN DEVELOPING MANAGEMENT CONTROL
AND PRICING STRATEGIES TO APPROPRIATELY
PROVIDE FOR THESE VARIOUS RISK
COMPONENTS WILL BE ESSENTIAL.
/,,._o.e, t(j'.,..,i ~ __.
(SLIDE}
VI. How
SHOULD INDIVIDUAL BANKS POSITION THEMSELVES?
A.
AFTER DECADES OF PUSHING AT FAIRLY NARROW
LEGISLATIVE AND REGULATORY BARRIERS -- WHICH
FRANKLY DIDN'T TAKE TOO MUCH IMAGINATION --
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AUGUST PAGE
MANAGEMENTS WILL NOW BE FACED WITH THE
AWKWARD DECISIONS OF WHAT THEY REALLY WANT
TO DO.
1.
IN AN OPEN COMPETITIVE ENVIRONMENT
PRIORITIES WILL NEED TO BE ESTABLISHED
AND STRATEGIES AND PLANS PUT IN PLACE.
2.
IN A REGULATED ENVIRONMENT THESE KINDS
OF DECISIONS WEREN'T NECESSARY BUT NOW
THEY WILL BE AND THE DECISIONS WILL
REALLY MATTER.
VII. WITHOUT TRYING TO ANSWER THE VERY DIFFICULT
QUESTIONS AS TO HOW INDIVIDUAL BANKS SHOULD
POSITION THEMSELVES, LET ME BEGIN TO CONCLUDE BY
REVIEWING WHAT I REFER TO AS 11THE GREAT TRUTHS
OF BANKING."
(SLIDE) A. MEGA-MERGERS ARE THE KEY TO INDUSTRY
DOMINATION AND SUCCESS.
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1.
HERE THE TRACK RECORD ON MEGA-MERGERS IS
AT BEST MIXED -- SUCCESS IS NOT A GIVEN.
2.
IN CONTRAST TO ME~ INVOLVING
PARTNERS OFgt~t.v DIFFERENT SIZE THE
ECONOMIES OF SCALE RESULTING FROM A
MERGER OF EQUALS IS LIKELY TO BE SMALL.
3.
THE SAVINGS CAN BE EASILY EATEN UP BY
TRANSITION COSTS AND INEFFICIENT
MANAGEMENT.
4.
SIGNIFICANT COST SAVINGS WILL ONLY OCCUR
WHERE THE ACQUIRING COMPANY IS CLEARLY
MORE EFFICIENT THAN THE TARGET OR WHERE
THERE IS SUBSTANTIAL CUSTOMER OVERLAP
AND SIGNIFICANT EXCESS CAPACITY.
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SENIOR MANAGERS CONFERENCE
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AUGUST 8, 1~91 - PAGE 25
5.
THE WELLS/CROCKER MERGER AND THE BANK OF
NEW YORK/IRVING TRUST MERGER CLEARLY FIT
THIS MOLD BUT OTHER EXAMPLES COME TO
MIND WHERE THE RESULTS HAVE BEEN
PARTICULARLY DISAPPOINTING.
6.
MY POINT -- WHILE THE CONSOLIDATION THAT
HAS BEEN TAKING PLACE WILL CERTAINLY
CONTINUE AND INTRA-MARKET MERGERS WILL
BECOME INCREASINGLY PREVALENT, AGAIN,
SUCCESS WILL NOT BE A GIVEN -- IT WILL
TAKE A LOT OF TOUGH AND CAREFUL PLANNING
AND MANAGEMENT TO ACHIEVE THE DESIRED
RESULTS.
(SLIDE) 8. MOVING DOWN INTO A BROADER SCOPE OF RETAIL
SERVICES WILL PRODUCE GREATER SOURCES OF
PROFITABILITY.
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SILAS KEEHN
ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA~ WISCONSIN
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AUGUST PAGE
1.
WHILE RETAIL BANKING IS CURRENTLY THE
PRINCIPAL SOURCE OF PROFITS FOR MANY
BANKS THE ENTRY OF NEW COMPETITORS, MOST
FREQUENTLY NONBANKING COMPETITORS, WILL
INEVITABLY BRING THE PROFITABILITY OF
RETAIL ACTIVITIES TO MUCH LOWER LEVELS.
2.
THE RECENT AND SUCCESSFUL INTRODUCTION
OF CREDIT CARDS BY AT&T AND SEARS ARE
EXAMPLES OF NEW COMPETITION THAT HAS
REDUCED THE PROFITABILITY LEVEL OF
LONG-TIME BANKING PARTICIPANTS.
3.
SIMILAR SHIFTS IN THE INCREASINGLY
COMPETITIVE DEPOSIT MARKET WILL HAVE A
NEGATIVE EFFECT ON THAT PART OF THE
BUSINESS AS WELL.
(SLIDE) C. RETAIL CUSTOMERS WILL REWARD FIRMS THAT
>
~
OFFER ONE-STOP FINANCIAL SERVICES.
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SILAS KEEHN
ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA, WISCONSIN
AUGUST 8, 1991 - PAGE 27
1. '7Os '8Os
DURING THE AND THE IT BECAME
WIDELY ACCEPTED THAT SYNERGIES WOULD BE
IMPORTANT IN THE MARKETING OF RETAIL
FINANCE SERVICES.
2.
MANY FIRMS ATTEMPTED TO IMPLEMENT A
BROADER RETAIL MARKET STRATEGY BY
ACQUIRING IMPORTANT PARTICIPATION IN
INSURANCE, SECURITIES BROKERAGE, AND
REAL ESTATE, ALONG WITH BANKING.
3.
NOT ONLY CAN IT BE SAID THAT IN THE MAIN
THE EXPERIMENTS HAVE NOT SUCCEEDED,
INDEED IN MANY CASES THEY HAVE CLEARLY
FAILED.
4.
SEARS IS PERHAPS A CLASSIC EXAMPLE OF A
FIRM THAT TRIED TO BUILD ON ITS SUCCESS
IN RETAIL, CREDIT AND INSURANCE AND
BECOME A FULL-SERVICE PROVIDER OF
FINANCE SERVICES.
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SILAS KEEHN
ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA, WISCONSIN
AUGUST 8, 1991 - PAGE 28
A. THEY ACQUIRED DEAN WITTER, COLDWELL
BANKER AND SEVERAL SAVINGS AND LOANS
IN SOUTHERN CALIFORNIA.
B. AFTER SOME EXPERIMENTATION, SEARS
ADOPTED THE ONE-STOP FINANCIAL
CENTER IN ITS RETAIL STORES AS A
MODEL OF MARKETING THE FULL RANGE OF
FINANCIAL SERVICES AT A SINGLE
LOCATION (SOCKS AND STOCKS).
0. AT THE PEAK THEY HAD OVER 300 IN-STORE
FINANCIAL CENTERS.
E.
BUT IT BECAME CLEAR THAT THE STRATEGY WAS
NOT WORKING, THE NUMBER OF IN-STORE CENTERS
WAS DRASTICALLY REDUCED. THE COMMERCIAL
REAL ESTATE ACTIVITIES OF COLDWELL BANKER
~db
WERE SOLD AND THE BRICK AND MORTAR BRANCHES
OF THE SOUTHERN CALIFORNIA THRIFTS WERE
TERMINATED.
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SILAS KEEHN
ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA~ WISCONSIN
AUGUST 8, 1~91 - PAGE 29
F. WHERE SEARS SUCCEEDED, THE SYNERGIES APPEAR
TO HAVE PLAYED A RELATIVELY SMALL ROLE.
1. THE DISCOVER CARD IS A STRAIGHT-FORWARD
EXTENSION OF SEARS' OWN CREDIT CARD AND
THEIR SUCCESS WITH DEAN WITTER WOULD
SEEM TO BE THE RESULT OF DEAN WITTER'S
OLD-FASHIONED CONSERVATIVE MANAGEMENT
AND EXPERTISE RATHER THAN THE
EXPLOITATION OF THE SYNERGIES DREAMED OF
BETWEEN THE TWO ORGANIZATIONS.
G.
(SLIDE) MONEY CENTER BANKS WILL CONTINUE TO DOMINATE
ef
t-1 WHOLESALE BANKING.
1. FOR NEARLY A CENTURY MONEY CENTER BANKS
OF NEW YORK, ILLINOIS AND CALIFORNIA
HAVE BEEN THE MOST PROMINENT BANKS IN
THE U.S. FINANCIAL SYSTEM.
2. THAT PROMINENCE, ALREADY ERODED, WILL
199Os.
DECLINE EVEN MORE DURING THE
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.··-:: :-···:
-;:"::::
Percent change, annual rate
15
12
\
9
\
Inflation
6
_________,,,
3
Growth
0
-3 .._....._.__._ _____________________ .___.........._......_._ _________ _
1969 '72 '75 '78 '81 '84 '87 '90
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Real activity relatively well balanced
Consumer spending Foreign trade contribution to GNP
trillions of 1982 dollars billions of 1982 dollars
3-r---------------------~
50-r----------------------,
25
Goods
2
Services
-25
Q,__ 1986
1987 1988 1989 1990• 1986 1987 1988 1989
• First 3 quarters of 1990 at an annual rate. • First 3 quarters of 1990 at an annual rate.
Business fixed investment Inventory to sales ratio
billions of 1982 dollars ratio
Structures
Equipment
1986 1987 1988 1989 1990•
• First 3 quarters of 1990 at an annual rate.
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SILAS KEEHN
ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA~ WISCONSIN
AUGUST 8, 1~91 - PAGE 30
3.
CAPITAL PRESSURES, REGULATORY TAXES AND
THE CONTINUED INNOVATION IN THE
SECURITIES MARKETS WILL MAKE IT
INCREASINGLY DIFFICULT FOR THESE BANKS
TO HOLD ON TO THEIR PRICE-SENSITIVE
WHOLESALE CUSTOMERS.
G.
(SLIDE) THE ADDITION OF INVESTMENT BANKING SERVICES
¥5<'4!5'
WILL SOLVE ALL THE PROBLEMS,
1.
BANKS HAVEN'T LOST MONEY BECAUSE THEY
WERE PRECLUDED FROM INVESTMENT BANKING
ACTIVITIES -- THEY HAVE LOST MONEY IN
THE FUNDAMENTAL, GARDEN VARIETY BANKING
FUNCTION -- COMMERCIAL LENDING.
2.
MOREOVER, THE ATTEMPTS BY INSURANCE
COMPANIES AND FINANCE COMPANIES TO BUILD
A PROFITABLE WHOLESALE INVESTMENT
BANKING BUSINESS THROUGH ACQUISITIONS
HAS BEEN MUCH LESS THAN SUCCESSFUL. THE
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ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA~ WISCONSIN
AUGUST 8, 1~91 - PAGE 31
PRUDENTIAL ACQUISITION OF BACHE, THE
GENERAL ELECTRIC (CREDIT) ACQUISITION OF
KIDDER PEABODY, AND THE AMERICAN EXPRESS
ACQUISITION OF SHEARSON COME TO MIND AS
VERY EXPENSIVE EXAMPLES.
3. WHILE THE POST-'87 PERIOD HAS BEEN TOUGH
ON ALL INVESTMENT BANKS, NONETHELESS,
THOSE INVESTMENT BANKS WITH THE RICHEST
PARENTS SEEMED TO HAVE SUFFERED THE
DEEPEST LOSSES.
4.
MANY OF THE LARGE BANK FORAYS INTO
INVESTMENT-TYPE ACTIVITIES HAVE ALSO
PROVED TO BE DISAPPOINTING.
A. CITICORP'S ACQUISITIONS OF QuoTRON,
AMBAC AND SCRIMGOR-VICKERS HAVE BEEN
GREAT DISAPPOINTMENTS.
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SILAS KEEHN
ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA, WISCONSIN
8, 1991 - 32
AUGUST PAGE
5.
BUT THERE ARE ALSO SOME GREAT SUCCESS
STORIES BY BANKS THAT HAVE BUILT ON AN
EXISTING STRENGTH AS THEY HAVE EXPANDED
INTO INVESTMENT ACTIVITIES RATHER THAN
BY MERGER OR ACQUISITION.
J.P.
A. MORGAN AND BANKERS TRUST HAVE
ESTABLISHED MAJOR POSITIONS IN THE
UNDERWRITING OF SECURITIES AS WELL
AS IN PRIVATE PLACEMENTS.
6.
WHILE CERTAINLY THE INVESTMENT BUSINESS
OFFERS INTERESTING POTENTIAL, THE ROUTE
TO SUCCESS SO FAR HAS NOT BEEN BY MERGER
OR ACQUISITION.
(SLIDE)
VII. CONCLUSION -- WHAT I'VE TRIED TO COVER THIS
EVENING IS TO SUGGEST
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LAKE GENEVA, WISCONSIN
AUGUST 8, 1991 - PAGE 33
A. WHILE THE OPERATING AND LEGISLATIVE
ENVIRONMENTS MAY SEEM VERY DIFFERENT IN THE
199Os
THAN THEY HAVE BEEN IN THE PAST
1.
AND CERTAINLY THEY WILL BE DIFFERENT
1960.J 197Os
THAN THE AND
2.
IT WILL REALLY BE AN EXTENSION OF WHAT
HAS BEEN UNDERWAY FOR THE BETTER PART OF
A DECADE.
8. IN AN OPEN, MUCH MORE COMPETITIVE
ENVIRONMENT, SOME MANAGEMENT PRINCIPLES WILL
BECOME ESSENTIAL AND WILL SPELL THE
DIFFERENCE BETWEEN SUCCESS AND FAILURE.
1. THE SINE QUA NONS THAT I HIGHLIGHTED.
C.
FOR THE FIRST TIME, REALLY, MANAGEMENTS WILL
HAVE TO PLAN IN A VERY STRATEGIC SENSE, WHAT
THEY WANT TO DO AND WHERE THEY WANT TO DO
IT.
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ABN/LA SALLE NATIONAL BANK
SENIOR MANAGERS CONFERENCE
LAKE GENEVA~ WISCONSIN
AUGUST 8, 1~91 - PAGE 34
1.
IN A REGULATED ENVIRONMENT, THE PLANNING
PROCESS WASN'T THAT DIFFICULT -- THERE
JUST WASN'T THAT MUCH LATITUDE.
2. BUT NOW SUCCESSFUL MOVES WILL BE
REWARDED AND FAILURES WILL BE EXPENSIVE,
PERHAPS EVEN FATAL.
0. THE COMMONLY PERCEIVED WISDOMS OR THE GREAT
TRUTHS AS I'VE LABELED THEM
1. MAY NOT BE THE ASSURED PATHS TO SUCCESS
THAT MANY HAVE BELIEVED THEM TO BE.
2. IT HAS ALREADY BEEN A ROCKY ROAD FOR
SOME.
E.
BUT TO LEAVE THIS ON A POSITIVE NOTE, WHAT
AN EXCITING TIME TO BE IN THE BANKING
BUSINESS.
1. OVER THE COMING YEARS THE INDUSTRY WILL
BE RESTRUCTURED AND RESHAPED.
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SENIOR MANAGERS CONFERENCE
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AUGUST 8, 1991 - PAGE 35
2.
AND WHAT DOES GO INTO PLACE WILL BE IN
PLACE FOR A LONG TIME.
3.
To PARTICIPATE IN THE PLANNING AND
MANAGEMENT OF AN INSTITUTION THAT IS
GOING THROUGH THIS TRANSITION WILL BE
CHALLENGING, REWARDING -- AND A LOT OF
FUN.
<;£1·c1~)
THANK YOU VERY MUCH.
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Cite this document
APA
Silas Keehn (1991, August 7). Regional President Speech. Speeches, Federal Reserve. https://whenthefedspeaks.com/doc/regional_speeche_19910808_silas_keehn
BibTeX
@misc{wtfs_regional_speeche_19910808_silas_keehn,
author = {Silas Keehn},
title = {Regional President Speech},
year = {1991},
month = {Aug},
howpublished = {Speeches, Federal Reserve},
url = {https://whenthefedspeaks.com/doc/regional_speeche_19910808_silas_keehn},
note = {Retrieved via When the Fed Speaks corpus}
}