speeches · April 22, 1985
Regional President Speech
Robert P. Forrestal · President
AN OVERVIEW OF THE ECONOMY: UJS.A., SOUTHEAST, AND ATLANTA
Mr. Robert P. Forrestal, President
Federal Reserve Bank of Atlanta
104 Marietta Street, N.W.
Atlanta, Georgia 30303
I am delighted to have an opportunity to take part in this seminar on the subject,
"Why Do Business in Atlanta and the Southeast?" I would like to talk today about the
current economic situation and the outlook for 1985 and beyond, perhaps to the end of
this century. My remarks will cover the United States as a whole as well as Atlanta
and the Southeast. From my perspective, current economic conditions are quite healthy,
and the outlook for the U.S. is bright. Moreover, prospects for Atlanta and the
Southeast are even more promising.
National Scene
The United States experienced rapid economic growth in 1984. GNP expanded at
a rate far in excess of what many, including myself, had anticipated. Despite a sharp
slowdown in the third quarter, the full-year growth rate was nearly 7 percent, the
highest in over 30 years (Chart 1). What’s more, we were able to achieve this rapid
growth without significant price increases. Inflation remained around 4 percent (Chart 2).
Our expansion was led by consumers whose purchases of homes, cars, appliances, and
a myriad of durable and nondurable items spurred businesses to increase production,
build their inventories, and expand their work forces. As a result, employment expanded
by over three million jobs, and the unemployment rate declined a full percentage point.
From December 1983 to December 1984, America's jobless rate dropped from 8.2 to
7.2 percent. Business investment, particularly in machinery and other equipment, also
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contributed significantly to the expansion we witnessed in manufacturing as well as
construction (Chart 3).
Growth should continue at a moderate but respectable and sustainable pace
throughout 1985. The slower rate of expansion is a welcome change from last year
when growth became so rapid, especially in the first half, that it threatened to rekindle
inflation. Few imbalances or weaknesses currently exist in the U.S. economy. Healthy
monetary growth and an inventory adjustment in the latter part of 1984 have laid the
groundwork for expansion in 1985. These factors should contribute to making this a
good year, with real GNP growth probably in the range of 3 1/2 to 4 percent. Because
this anticipated growth is slower than in 1984, unemployment will probably decline less
this year than it did last. Still, I am quite hopeful that the proportion of Americans
unable to find work will fall below the seven percent mark. Import competition, lower
oil prices, and bountiful harvests should limit price increases to 3 1/2 or 4 percent,
close to recent trends. Overall, I look for respectable economic growth consonant with
this stage of an expansion.
Consumer spending is likely to remain strong since personal income and
employment continue to advance. Business spending on machinery, equipment, new
plants, and expanded production facilities should support expansion in 1985 because of
the sustained growth of final demand. In addition, business investment in inventories
will likely rebound somewhat, following a sharp deceleration of inventory growth that
occurred during the fourth quarter of 1984 and a simultaneous improvement in final sales.
A major source of short-term strength is fiscal policy, which is highly stimulative.
Defense expenditures, in particular, should work to maintain substantial momentum in
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the nation’s factories, even if some federal budget cuts are applied in this area.
Another stimulus is monetary growth, which has been reasonably strong, particularly
for Ml, the narrowest measure of money (Chart 4). This growth and earlier declines
in interest rates should encourage further economic expansion in 1985.
Problems
Of course, some potential problems and weaknesses loom ahead, and certain
sectors of the American economy are less likely to be sources of expansion this year.
Perhaps the foremost area of continuing weakness is the international sector. As you
well know, the value of the dollar relative to the currencies of our major trading
partners has risen substantially (Chart 5). At one point it was almost 90 percent above
its 1980 trough. The high exchange value of the U.S. dollar and the slower recovery
in Europe and developing nations have sapped considerable strength from American
manufacturing and farming. In past business cycles, high real interest rates adversely
affected construction and capital investment much more than other sectors of the
economy. In contrast, U.S. exports and American industries that compete heavily with
foreign producers have suffered the most in the current cycle. While capital spending
and residential building proceeded apace last year, despite high real interest rates, the
merchandise trade deficit for 1984 totaled over $123 billion, far higher than the previous
record shortfall of $69 billion in 1983 (Chart 6).
The outlook for the dollar is uncertain. Despite narrowing interest rate
differentials and large trade deficits, the dollar was strong in the early part of this
year. It has fallen a bit since then. Even at lower levels for the dollar, however,
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some time would have to elapse before our balance of exports and imports improved
substantially since trade patterns adjust more slowly than financial markets.
Another problem, and one that I believe is the major source of the imbalances
in our expansion, is the very large U.S. budget deficit. Such government deficits tend
to exert inward pressure on real interest rates. High real interest rates place a drag
on investment because capital spending is especially sensitive to credit costs. Investment
in inventories is also dampened when carrying costs are high. Businesses have responded
to the high real rates that have prevailed in this expansion by holding inventory-to-sales
ratios at historically low levels.
Another problem related to high real interest rates is the apparent malaise in
America's financial markets. High real interest rates and greater competition have
increased pressures on financial institutions. Deregulation enabled traditional financial
institutions to compete with newer firms, although some were not really in a strong
enough position to do this well. In a few cases, they sought riskier investments as a
means of maintaining profit margins. The number of bank failures has been higher in
the past few years than at any time since the Great Depression of the 1930s. Our
financial system is quite complex, perhaps unduly so. There are several regulatory
agencies and many different types of institutions. Recent developments seemed to
threaten first the viability of one of our largest banks and later some of our savings
institutions. Yet these disturbing events produced no systemic risk, and I can assure
you that the safety and soundness of the American banking system is intact. On the
whole, there is no reason to be unduly alarmed by this evidence of adjustment to a
more competitive business climate. However, lowering the deficit and thereby easing
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pressure on real interest rates would certainly mollify some of the strains of this
transition.
Longer Term Prospects
Notwithstanding these challenges, I believe the fundamental strengths of the U.S.
economy are so great that our long-term economic outlook is extremely positive. One
of these strengths is technology. We are witnessing and living through a miraculous
time in history in terms of technological breakthroughs. To cite only a few examples,
think of the regular space shuttle flights with their scientific experiments and commercial
applications, the advent of super-computers that will enable us to analyze problems of
mammoth complexity, the increasing factory use of robots which free people from
performing dangerous and unhealthy tasks such as painting and welding and which
perform these jobs with a higher degree of precision than humans could, and the
advances in genetics and medical science and their associated applications to agriculture
and surgical procedures such as the mechanical heart. Such truly wonderful developments
will enrich the lives of people everywhere. During the last recession, American
businesses learned, or rather relearned, the importance of investing in technologically
advanced equipment and methods in order to compete in the global marketplace. I
say relearned because the United States has historically been a technological leader.
The effect of the recent resurgence in capital investment should be a reacceleration
in U.S. productivity growth.
Other factors should also enhance our nation's productivity. For example, the
much-larger-than-usual generation born in the two decades after World War n has now
been educated. As fewer new students enter our schools, we should be able to devote
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more resources to the quality of education and fewer to the addition of new classrooms
and buildings that were previously needed to accommodate our swelling student
population. Most members of this generation also have found permanent jobs. In the
future, therefore, a larger portion of our national labor force will consist of experienced
workers, who generally are more productive.
Businesses, too, are learning to be more productive. They have found that such
improvements are necessary to survive and prosper in the more competitive environment
created by two important developments—the rise of a global marketplace and the
deregulation of several major U.S. industries including transportation, communication,
and financial services. As each of these factors—technology, demographics, global
competition, and deregulation—fosters productivity gains, the United States should enjoy
healthy and enduring macroeconomic growth.
The Southeast
This expected national economic growth will provide a sound basis for continued
expansion in the Southeast, including Atlanta. In fact, the outlook in this section of
the United States is even brighter than that of the nation as a whole because the
region's economy is based on a set of diversified, fast-growing economic activities.
Evidence of the Southeast's well-balanced economic base and the associated strong
growth can be found by comparing jobless rates in the two largest southeastern states
with those in the nation (Chart 7). As you can see, our performance measured by this
important indicator of economic activity has been consistently better than the nation's.
Even during the depths of the two recessions in the early 1980s, Georgia's and Florida's
jobless rate remained below that of the United States as a whole.
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The Southeast, at least that portion of U.S. Federal Reserve System over which
I have responsibility, encompasses six states—Alabama, Florida, Georgia, Louisiana,
Mississippi, and Tennessee (Chart 8). North and South Carolina are also southeastern
states. Their economies are quite similar to those of the other six states. This
eight-state region covers approximately 391,000 square miles or over 1 million square
kilometers, almost twice the size of France. The population of this region, including
the Carolines, is over 42 million, about 18 percent of the United States and around
three-fourths of the population of France.
Not only does the Southeast constitute a substantial portion of the United States,
but also it is one of the fastest growing. From 1970 to 1984 the number of people in
this eight-state area increased 30 percent, whereas the United States as a whole grew
only 16 percent (Chart 9). It is not that southeasterners have larger families than
other Americans. Rather, people and businesses from other areas of the United States
have been moving to the Southeast. Their reasons for doing so include our milder
climate, a set of popular attitudes expressed politically in state and local laws that
are highly favorable to business, a modern transportation system, and abundant water,
forestry, energy, and other natural resources.
The Southeast’s transportation network includes not only rail lines, modern
airports, some of the newest and safest portions of the U.S. interstate highway system,
and the mighty Mississippi River but also a soon to be opened canal which will appreciably
reduce the time required to ship coal and other southeastern commodities to port. This
canal, linking rivers in Tennessee and Alabama, should boost international shipping
especially into and out of Mobile, Alabama, one of the Southeast's seven major ports.
These seven ports already handle a large volume of exports and imports. Several have
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recently undergone expansion and modernization. Thus, it is not surprising that the
value of goods handled at the majority of ports in the Southeast grew more rapidly than
in the nation as a whole in 1984 (Charts 10a, b).
The influx of businesses and people drawn to the Southeast because of our region’s
transportation, climate, and resources has been a positive economic force in itself. It
has helped to increase personal income at a faster rate than the national average
(Chart 11). In-migration also spurs demand for new homes, apartments, and office
buildings as well as for theaters, restaurants, stores, and doctors. Thus, it is not
surprising that construction, wholesale and retail trade, and services are three mainstays
of the southeastern economy. The rapid growth of population and personal income has
made the Southeast an attractive retail market. Retail trade has increased by a larger
margin in Atlanta and the Southeast than elsewhere in the United States (Chart 12).
Residential building has also been growing at a faster pace than nationally, largely
because of this in-migration (Chart 13). The importance of construction complements
the Southeast’s abundant forest resources, which are able to supply over one-fourth of
America’s lumber needs.
Another source of strength in the southeastern economy is defense. The region
has numerous military bases and produces a considerable portion of the nation’s
defense-related electronics and transportation equipment. The space program also has
several important centers in the Southeast, particularly Florida and Alabama. Defense
manufacturing together with space-related economic activity has sown the seeds for
private sector development of a variety of businesses that research, develop, and market
technologically advanced products and processes. These private companies are located
primarily in Florida, Alabama, Georgia, North Carolina, and Tennessee.
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I’m not saying that the Southeast is a utopian region where there are no problems
whatsoever. We in the Southeast are concerned with the current situation of some
farmers, producers of energy-related commodities like coal in Alabama and natural gas
in Louisiana and Mississippi, and textile and apparel manufacturers in the Carolinas,
Tennessee, Mississippi, and Georgia. However, even in some of these traditional
industries, the application of advanced technologies is enabling southeasterners to
compete effectively. The carpet mills of north Georgia, for example, have invested
in sophisticated computerized equipment used in the production of rugs. They are,
therefore, able to produce carpets fashioned virtually to the tastes of individual
customers while charging prices low enough to vie successfully against foreign producers
with much lower labor costs.
Atlanta
Atlanta, the economic center of the Southeast, is a concentration of the best
aspects of the southeastern economy with none of the region’s few weaknesses. Atlanta
is a major city, with all the amenities associated with urban living (Chart 14). At the
same time, Atlanta is a beautiful place in which to live. The city is noted for its
gently rolling hills, abundant streams, trees, and flowering shrubs (Chart 15). Atlanta's
people are a diverse and cosmopolitan mixture of old-time Southerners and newly arrived
Northerners, who enjoy working and playing together and who are bound by their common
love of Atlanta (Chart 16).
Atlanta’s economy is based on the distribution—by air, rail, and truck—of goods
throughout the Southeast and the nation, on business and personal services, and only to
a minor extent on manufacturing (Chart 17). Atlanta's population is growing at a rate
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that is among the fastest of any city in the United States. As in the rest of the
Southeast, population in-migration to Atlanta stimulates construction. We have already
seen that the pace of residential construction in Atlanta exceeded that of both the
Southeast and the nation. Commercial construction has also been booming in Atlanta.
Although vacancy rates recently began to rise slightly, demand has largely been expanding
fast enough to keep up with the surge in supply. Last year, Atlanta businesses absorbed
more than 4.5 million square feet, over 427,000 square meters, of new office space.
In addition, in-migration fuels the growth of various business and consumer
services such as health care, entertainment, accounting, and engineering. Such economic
activities are usually less affected by changes in the business cycle than is manufacturing.
Therefore, Atlanta's economy is more stable over time. Along with an abundance of
general business and consumer services, Atlanta enjoys the additional benefits of a
large and growing convention industry.
This service industry is based on Atlanta’s Hartsfield Airport and the city's
extensive hotel and convention facilities. Atlanta has about 35,000 first-class hotel
rooms and, by 1986, will have almost 40,000 (Chart 18). Most of these were built
within the last decade and offer lower rates than do comparable first-class and luxury
hotels in other convention cities. Atlanta's airport, the second busiest airport in the
world (Chart 19), is newly built and specially designed to handle large numbers of air
travelers smoothly and efficiently while offering quick and reliable linkages to all parts
of the nation and around the world. As you know, Atlanta-based Delta Airlines just
inaugurated direct service to Paris. In 1984, Atlanta's Hartsfield Airport handled almost
39 million passengers. This figure represents an increase of 3 percent over 1983.
International passenger traffic rose even more rapidly, 13 percent. Atlanta's air traffic
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fe located in a single airport, whereas the other cities boasting higher air travel—Chicago
and New York—have two or three airports, respectively, thus making connections less
convenient. Atlanta’s excellent air transportation is enhanced by its outstanding
expressways and a new rapid rail system, serviced by French-made trains. Together
with the recently expanded World Congress Center, these transportation and lodging
facilities contribute to Atlanta's rank as the third busiest convention center after
New York and Chicago, cities which have much larger populations and longer established
reputations as convention centers (Chart 20).
Manufacturing is a relatively minor aspect of Atlanta's economy. The city has
two major auto assembly plants, which have rebounded sharply in this expansion as a
result of the upsurge in auto sales nationally and extensive investment in modernized
equipment locally. The increase in American defense spending has been a boon to
Atlanta in this expansion since the Lockheed plant, located on the outskirts of the
city, won a major contract to produce C-5B cargo planes. Lockheed is one of the
single largest employers in Atlanta. A growing share of our city's manufacturing base
is in the rapidly expanding "high-tech" industries. Over 150 high-tech firms operate in
the Atlanta metropolitan area, employing more than 33,000 people. Many of these are
in the field of electronics, telecommunications, and computers. Their genesis and
development owe much to Atlanta's outstanding colleges, universities, and technical
schools. Finally, Atlanta has progressive financial institutions to round out its economic
base. All these factors make the potential for "doing business in Atlanta" in 1985 and
well beyond immensely promising.
Let me conclude where I began. Nineteen Hundred Eighty-Five will be a year
of good economic growth for the United States, with relatively low inflation and
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unemployment. There are and always will be dangers, problems, and uncertainties, but
I really believe America's future holds enormous promise. This macroeconomic outlook
will enable advantages held by Atlanta and the Southeast to support even faster economic
expansion than anticipated for the nation. These advantages—rapidly growing markets,
low taxes, favorable laws covering business, an excellent transportation system, and a
growing base of high-technology manufacturing—will make international opportunities
for "doing business in Atlanta" not only pleasurable and profitable but also the source
of enormous future growth. Why do business in Atlanta? I think the reasons are obvious.
Remarks at Atlanta Chamber of Commerce Business Seminar
Paris, France
April 23, 1985
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Chart 1
U.S. GROSS NATIONAL PRODUCT GROWTH
Federal Reserve Bank of Atlanta
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Chart 2
CONSUMER PRICE INDEX
Monthly Year—Over—Year Percent Change
16
i
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Chart 3
REAL BUSINESS FIXED INVESTMENT
Index, Trough=100
QUARTERS FROM START OF RECOVERY
Federal Raaarva Bank of Atlanta
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Chart 4
MONEY S U PPLY -M I
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Chart 5
VALUE OF U.S. DOLLAR
TRADE WEIGHTED AGAINST 10 COUNTRIES
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Chart 6
U.S. FOREIGN TRADE
(CURRENT DOLLARS)
$ Billions
500 -
450 - Imports
418.5
QIV
400
Exports
369.4
350
QIV
300 i
250
80 81 82 83 84 85
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Chart 7
UNEMPLOYMENT RATE
P ercent ----- U.S.
Fodoral Ratarw Bonk of Atlanta
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Chart 8
ATLANTA AND T H E SO U TH EA ST
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Chart 9
POPULATION GROWTH 1970-1984
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Chart 10A
SOUTHEASTERN PORT ACTIVITY
Exports
40
30
20
10
0
- 1 0
- 2 0
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Chart 10B
SOUTHEASTERN PORT ACTIVITY
Imports
Percent Change
($ Value)
40
30
20
10
0
Federal Reeerve Bank of Atlanta
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Chart 11
INCOME GROWTH 1 9 7 0 -1 9 8 4
Reserve
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Chart 12
RETAIL SALES GROWTH 1 9 7 7 - 1 9 8 2
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Chart 13
GROWTH OF RESIDENTIAL CONSTRUCTION
1970-1984
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Chart 14
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Chart 15
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Chart 16
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Chart 17
EMPLOYMENT DISTRIBUTION
Atlanta Southeast
Manufacturing Manufacturing
14 21
% %
Finance
5%
Finance
7
%
Construction
6%
Construction
5%
Services
22 Transportation
%
Services 24
Transportation 19% %
Government
Government ^0*
16 1 9 %
%
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Chart 18
HOTEL ROOMS
1984
— , ----------------------------------1 ------------------------ I
ATLANTA CHICAGO NEW
YORK
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Chart 19
AIRLINE PASSENGERS
1984
YORK
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Chart 20
CONVENTION ATTENDANCE
1984
YORK
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Cite this document
APA
Robert P. Forrestal (1985, April 22). Regional President Speech. Speeches, Federal Reserve. https://whenthefedspeaks.com/doc/regional_speeche_19850423_robert_p_forrestal
BibTeX
@misc{wtfs_regional_speeche_19850423_robert_p_forrestal,
author = {Robert P. Forrestal},
title = {Regional President Speech},
year = {1985},
month = {Apr},
howpublished = {Speeches, Federal Reserve},
url = {https://whenthefedspeaks.com/doc/regional_speeche_19850423_robert_p_forrestal},
note = {Retrieved via When the Fed Speaks corpus}
}