speeches · April 18, 1984
Regional President Speech
Silas Keehn · President
A. WARM WORDS OF WELCOME/GRACIOUS INTRODUCTION
B. THOUGH PLEASED TO RESPOND TO QUESTIONS RE
ECONOMIC CONDITIONS/MONETARY POLICY
1. Focus COMMENTS ON CHANGING STRUCTURE OF
FINANCIAL SERVICES INDUSTRY
2. CHANGES LITERALLY .CASCADING DAY BY DAY
C. U. S. TRUST DECISION
1. FLORIDA TRUST OPERATION INTO CONSUMER BANK
2. OPERATE CONSUMi:R BANK IN COMPLIANCE WITH
CURRENT DEFINITION
A, IN OTHER WORDS1 WILL NOT BE A COMMERCIAL
BANK AS CURRENTLY DEFINED
B, THUS NOT SUBJECT TO RESTRICTIONS OF
McFADDEN/DOUGLAS
6o
3. lANDMAR K DECISION c)
C:fvWL -
,,.£~-M~. __
A, Y'BANKS!'f OFFICES ,
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SILAS KEEHN REMARKS
EASTERN ILLINOIS UNIVERSITY
CHARLESTON, ILLINOIS
APRIL 19, 1984
I INTRODUCTION
I
A, THE LONG AWAITED uREVOLUTIONu IN FINANCIAL SERVICES SEEMS
TO BE IN FULL SWING NOW, AND I'M PLEASED TO REPORT, THAT
AT LEAST FROM MY PERSPECTIVE, IT LOOKS AS THOUGH BANKS
WILL SURVIVE
1, WE ARE IN THE MIDST OF THE MOST EXCITING TRANSITION
THE BANKING INDUSTRY HAS EXPERIENCED
A, A FEW YEARS AGO, NONDEPOSIT-BASED FIRMS SUCH AS
SEARS, PRUDENTIAL AND MERRILL LYNCH BEGAN TO
POSE A VERY REAL THREAT TO THE BANKING INDUSTRY
B, IT LOOKED AS IF THEY HAD THE BANKS ON THE RUN
AND THAT THE BANKS' ONLY HOPE LIE IN THEIR
ABILITY TO BECOME MORE AGGRESSIVE AND MORE
INNOVATIVE
2, IN 1983 BANKS MADE IMPORTANT GAINS
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A, THEY BEGAN TO COMPETE EFFECTIVELY WITH THEIR
NONBANK, NONREGULATED CHALLENGERS
B, REGULATORS NOT ONLY RECOGNIZED THE NEW FINANCIAL
STRUCTURE THAT HAD EVOLVED, BUT THEY ALSO BEGAN
TO REACT POSITIVELY TOWARD IT
3, FINALLY, THOUGH THE EMPHASIS OF CURRENT DEVELOPMENTS
SEEMS TO BE ON LARGER INSTITUTIONS
A, I'D LIKE TO MAKE THE POINT THAT THE OPPORTUNITIES
IN THIS NEW FINANCIAL ENVIRONMENT ARE PARTICULARLY
EXCITING FOR SMALL AND MEDIUM SIZED BANKS
II, LET ME BEGIN BY TALKING ABOUT THE ENORMOUS INROADS MADE BY
NONREGULATED INSTITUTIONS
A, ONE OF THE AREAS OF SPECIAL EMPHASIS OF OUR ECONOMIC
RESEARCH ACTIVITIES AT THE BANK IS THE STUDY OF BANK
STRUCTURE AND COMPETITION
1, Two MEMBERS OF MY RESEARCH STAFF HAVE RECENTLY UPDATED
A STUDY THAT EXAMINES IN GREAT DETAIL THE COMPETITIVE
INROADS OF NONBANKING-BASED COMPANIES
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B, THEY EXAMINED 32 COMPANIES, INCLUDING:
1, 15 INDUSTRIAL, COMMUNICATIONS, AND TRANSPORTATION
BASED FIRMS SUCH AS GULF & WESTERN, NATIONAL STEEL,
GENERAL ELECTRIC AND GENERAL MOTORS
2, 10 DIVERSIFIED FINANCIAL CONCERNS SUCH AS AMERICAN
EXPRESS, E. F, HUTTON AND MERRILL LYNCH
3, FOUR INSURANCE-BASED FIRMS INCLUDING, OF COURSE,
AETNA AND PRUDENTIAL
4. AND THREE RETAIL COMPANIES -- MONTGOMERY WARD,
J, C. PENNEY AND SEARS
C. LET ME SUMMARIZE A FEW OF THE KEY FINDINGS WHICH WILL
CERTAINLY COME AS NO SURPRISE TO THIS GROUP
1, EARNINGS
A, NONBANKING-BASED FIRMS HAVE BEEN INCREASING
THEIR FINANCIAL SERVICES EARNINGS
(I) IN 1972 THERE WERE 10 FIRMS WHOSE
EARNINGS FROM FINANCIAL SERVICES WERE
IMPRESSIVE, THEIR COMBINED EARNINGS
TOTALED OVER $660 MILLION
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(II) BY 1983 THE FINANCIAL SERVICE EARNINGS
OF THESE FIRMS HAD REACHED ALMOST
$3 BILLION, FOUR TIMES THEIR 1972 TOTAL
AND ABOUT THE SAME AS THE TOTAL WORLDWIDE
EARNINGS OF THE SIX LARGEST BANK HOLDING
COMPANIES RANKED BY EARNINGS, AND THIS
GROUP OF 10 EXCLUDES AMERICAN EXPRESS,
PRUDENTIAL AND MERRILL LYNCH (WHOSE
COMBINED 1983 EARNINGS WERE ALSO ABOUT
$3 BILLION)
B, OF COURSE, IF THE FINANCIAL SERVICE ACTIVITIES
OF MANUFACTURERS WERE SOLELY INVOLVED IN CAPTIVE
LENDING TO FINANCE THE SALE OF GOODS THAT THEY
PRODUCE, THEN ONE MIGHT SUSPECT THAT THEY DO NOT
COMPETE VIGOROUSLY WITH COMMERCIAL BANKS, BUT
THE FINANCE SUBSIDIARIES OF SEVERAL COMPANIES
SUCH AS GE, BORG-WARNER AND WESTINGHOUSE, DEVOTE
9Q-100% OF THE CREDIT THEY ISSUE TO FINANCING
THE PURCHASE OF GOODS UNRELATED TO THEIR
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PARENTS' PRODUCTS -- THEY HAVE BECOME HIGHLY
EFFECTIVE AND DIRECT COMPETITORS OF COMMERCIAL
BANKS
c. PERHAPS THE BEST WAY TO STUDY THE IMPACT OF
/ 4 \
NONBANK ENTRY IN THE FINANCIAL SERVICES INDUSTRY
IS NOT BY EXAMINING THEIR EARNINGS BUT BY
LOOKING AT WHAT HAS HAPPENED IN INDIVIDUAL
/ PRODUCT LINES
~CONSUMER LENDING
A, IN CONSUMER INSTALLMENT LENDING1 NONDEPOSITORY
INSTITUTIONS SEEM TO DOMINATE
(I) OF THE TOP 10 CONSUMER LENDERS1 SEVEN
ARE NONBANK FIRMS
(11) FURTHERMORE1 THESE SEVEN FIRMS HELD OVER
20~ OF ALL CONSUMER INSTALLMENT CREDIT
OUTSTANDING AT YEAR-END 1982 (nMICH 1-S-
1 ttERE ARE OVER 141000 COMMErteIAL LA141(31
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N5T TO MENTIOti-l"HE NUMBiR OF CREDIT
UNIONS, MUTUAL SA\'INGS BANKS ANB S&Ls)
B, AUTO LENDING
(I) A DECREASE IN DOMESTIC CAR SALES1
LIBERALIZED BANKRUPTCY LAWS1 SOARING
COSTS OF FUNDS1 AND INTEREST RATE
VOLATILITY INDUCED THE CAPTIVE FINANCE
AFFILIATES OF THE AUTO MANUFACTURERS TO
OFFER LOW COST CREDIT LARGELY AS A
DEFENSIVE MEASURE TO SUPPORT THEIR DEALER
NETWORKS, COMMERCIAL BANKS1 TRADITIONALLY
THE DOMINANT LENDERS1 BEGAN TO AVOID AUTO
LENDING OR WERE BECOMING MUCH MORE
SELECTIVE IN WHO THEY LENT TO
(II) OVER HE 1978-1982 PERIOD1 THE TOTAL OF
it~~SIONS
FELL BY ALMOST
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$14 BILLION, WHILE THE VOLUME OF NEW
IVE DECLINES OCCURRED
IONS, THUS ALLOWING
SE THEIR SHARE
NET NEW LENDING
(III) COMMERCIAL BANKS AS A GROUP, HOWEVER, HAD
THE LARGEST MARKET SHARE OF AUTO LOANS
OUTSTANDING WITH 45% AT YEAR-END 1982, BUT
THIS SHARE HAD FALLEN BY 15 PERCENTAGE
POINTS FROM ITS PEAK REACHED ONLY FOUR
YEARS EARLIER
(IV) OVER THIS SAME 1978-1982 PERIOD, THE
SHARE OF AUTO LOANS HELD BY THE CAPTIVE
FINANCE COMPANIES OF GENERAL MOTORS, FORD
AND CHRYSLER HAD INCREASED BY 13 PERCENTAGE
POINTS
. GMAC ALONE HELD OVER $33 BILLION OF AUTO
LOANS, MORE THAN ONE-FOURTH OF ALL
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AUTO LOANS, DOUBLE ITS SHARE FOUR
YEARS EARLIER
IN CONTRAST, BANK OF AMERICA, THE
LARGEST AUTO LENDER AMONG THE
COMMERCIAL BANKS, HELD ONE-SIXTEENTH
OF THE AUTO LOANS OF GM IN 1962
(V) BY 1983, HOWEVER, THE PICTURE IN AUTO
LENDING WAS BEGINNING TO CHANGE: IN THE
FIRST THREE QUARTERS OF 1983, COMMERCIAL
BANKS ISSUED 65% OF THE NET NEW AUTO
LOANS, IT IS PROBABLY NOT COINCIDENTAL
THAT IN 1983 THERE WAS ALSO A RELATIVELY
STABLE INTEREST RATE ENVIRONMENT
C, EVEN THOUGH AUTO LENDING ACCOUNTS FOR NEARLY 407o
OF TOTAL CONSUMER INSTALLMENT LENDING, THE SAME
BASIC MARKET SHARE TRENDS SHOWN IN AUTO LENDING
ARE APPARENT FOR TOTAL CONSUMER INSTALLMENT
LENDING
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~~
D, IN THE CREDIT~ BUSINESS THE COMMERCIAL
BANKING INDUSTRY HAS DONE QUITE WELL FOR ITSELF
(I) A DECADE AGO, SEARS HAD A COMMANDING
LEAD OVER BOTH BANK CARDS
(11) Bur BY 1981, VISA AND MASTERCARD HAD
TAKEN OVER THE LEAD IN NUMBER OF ACTIVE
ACCOUNTS, CUSTOMER CHARGE VOLUME, AND
TOTAL CUSTOMER ACCOUNT BALANCES
HOWEVER,
THE
3, COMMERCIAL LENDING
A, MY RESEARCH STAFF ALSO FOUND, AS ONE WOULD HAVE
EXPECTED, THAT COMMERCIAL BANKS ARE ESPECIALLY
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STRONG IN SHORT-TERM COMMERCIAL AND INDUSTRIAL
(C&l) LENDING, IN FACT, OF THE TOP 10 C&l
LENDERS, ONLY ONE -- GENERAL MOTORS -- IS NOT A
BHC
B, A DIFFERENT PICTURE EMERGES IN COMMERCIAL
MORTGAGE LENDING WHERE THE FOUR INSURANCE MO!~
COMPANIES IN THE SAMPLE MAKE MORE COMMERCIAL
MORTGAGE LOANS THAN THE 15 LARGEST BHCS
C, ALSO, COMMERCIAL BANKS ARE OVERSHADOWED BY
INDUSTRIAL COMPANIES IN LEASE FINANCING
(I) 15 OF THE FIRMS SAMPLED HAD GREATER
COMBINED LEASE RECEIVABLES THAN THE 15
LARGEST BHCS OR, FOR THAT MATTER, THE
DOMESTIC OFFICES OF ALL U.S. BANKS
D, ALTHOUGH NONBANKING-BASED FIRMS SEEM TO DOMINATE
IN COMMERCIAL MORTGAGE LENDING AND LEASE
FINANCING, COMMERCIAL BANKS ARE STILL THE
DOMINANT BUSINESS LENDERS IN THE COUNTRY
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(I) AT YEAR-END 1982, THE DOMESTIC OFFICES OF
ALL INSURED COMMERCIAL BANKS HELD OVER
FIVE TIMES THE BUSINESS FINANCE RECEIVABLES
OF THE 32 COMPANIES SAMPLED
4, DEPOSITS -- BANKS ARE EXPERIENCING COMPETITION FROM
NONBANKING-BASED FIRMS IN DEPOSIT-TAKING AS WELL
A, THE PAYMENT OF INTEREST ON CHECKABLE DEPOSITS IS
OF RATHER RECENT VINTAGE, IT WAS NOT UNTIL MARCH
1£80 THAT CONGRESS FINALLY DECIDED THAT RESTRICTIONS
ON THE PAYMENT OF INTEREST ON TIME AND SAVINGS
DEPOSITS SHOULD BE PHASED OUT OVER A SIX-YEAR PERIOD,
NOW ACCOUNTS WERE NOT PERMITTED UNTIL JANUARY 1981,
ON A NATIONWIDE BASIS, INTEREST-BEARING CHECKING
ACCOUNTS NOW TOTAL ABOUT $133 BILLION -- IMPRESSIVE
RESPONSE,
B, WHEN INTEREST RATES SOARED IN THE LATE 1970s,
DEPOSITS FLED FROM BANKS AND OTHER DEPOSITORY
INSTITUTIONS INTO THE HIGHER YIELDING MONEY
MARKET FUNDS, BY DECEMBER 19Cl, MONEY FUNDS
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REACHED THEIR PEAK WITH OVER $230 BILLION IN
ASSETS, MERRILL LYNCH ALONE MANAGED OVER
$50 BILLION
C, TEN OF THE 32 COMPANIES IN THE CHICAGO FED'S
- ~
SAMPLE HAVE SPONSORED ONE OR MORE MONEY MARKET
MUTUAL FUNDS AND THEY ACCOUNT FOR ABOUT 45% OF
ALL Mt1F ASSETS
D, !RONICALLY1 AT ITS INCEPTION1 REG Q WAS INTENDED
TO PREVENT EXCESSIVE COMPETITION FOR DEPOSITS
E, THE MMFs WOULD STILL BE GROWING WERE IT NOT
FOR THE GARN-ST, GERMAIN ACT OF 19821 WHICH LET
THE BANKS BACK INTO THE DEPOSIT-TAKING BUSINESS
ON AN EQUAL FOOTING -- AND WITH GREAT SUCCESS1
MMDAs NOW TOTAL ABOUT $3~ BILLION
5, THE GEOGRAPHIC MARKET FOR MANY FINANCIAL SERVICES IS
~ <-
NATIONAL IN SCOPE (AND MANY PRODUCTS ARE SOLD IN AN
INTERNATIONAL MARKET)
A, ONE THING THAT HAD ACTED TO ENLARGE THE
GEOGRAPHIC SCOPE OF THE MARKET WAS THE DEPOSIT
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BROKERING ACTIVITIES OF MERRILL LYNCH.,
SHEARSON/AMERICAN EXPRESS., SEARS/DEAN WITTER.,
E, F, HUTTON AND PRUDENTIAL/BACHE., ALL OF WHOM
HAVE ACTED AS BROKERS FOR RETAIL DEPOSITS,
TOGETHER THESE FIRMS OPERATE OVER 1.,700 OFFICES
THROUGHOUT THE UNITED STATES, BECAUSE OF THESE
FIRMS., AND OTHERS LIKE THEM., NUMEROUS SMALL
BANKS AND S&LS HAVE BEEN ABLE TO EXTEND THEIR
MARKETS FOR INSURED RETAIL DEPOSITS BEYOND THEIR
RESPECTIVE LOCAL AND STATE BOUNDARIES, CONCERN
WITH THE SAFETY AND SOUNDNESS IMPLICATIONS OF
UNLIMITED BROKERING ACTIVITY HAS RESULTED IN
THE FDIC AND FSLIC TAKING ACTIONS TO CURTAIL
DEPOSIT BROKERING, BUT I AM CONFIDENT THAT
OTHER DELIVERY SYSTEMS WILL BE EFFECTUATED.,
ALLOWING THIS BROADER GEOGRAPHIC OUTREACH
TO CONTINUE IN A MANNER THAT IS NOT DETRIMENTAL
TO THE PUBLIC INTEREST
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B, NOT ONLY ARE DEPOSITORY INSTITUTIONS EXTENDING
THEIR REACH THROUGH BROKERS, BUT IN SPITE OF THE
McFADDEN ACT AND THE DOUGLAS AMENDMENT, THEY ARE
ALSO MAINTAINING A MULTITUDE OF OFFICES THROUGHOUT
THE UNITED STATES
(I) THIS GEOGRAPHIC EXPANSION IS LARGELY THE
RESULT OF THE ACQUISITION AND FORMATION
OF NONBANK SUBSIDIARIES
(II) THERE ARE OVER 5000 OFFICES OF SUCH
SUBSIDIARIES IN THE U.S.
~·,~~
c. TECHNOLOGICAL DEVELOPMENTS ARE .AttOWIMG
NATIONWIDE NETWORKS OF AUTOMATED TELLER
MACHINES rOJQDM, THUS GIVING CUSTOMERS ACCESS
TO THEIR FUNDS FROM ANYWHERE IN THE COUNTRY
D, MANY STATES HAVE PASSED INTERSTATE BANKING
-
~~
~
LAWS OF THEIR OWN ---
E, MERGERS AND ACQUISITIONS OF FAILING INSTITUTIONS
ARE BRINGING INTERSTATE BANKING CLOSER TO
BECOMING A REALITY
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( I ) A FEW MONTHS (AGO, CITICORP R CEIVED
ACQ~IRE FIRS
INGS
Ill, IN SPITE OF THE ENCROACHMENTS OF THE NONBANK COMPETITORS
TtiAT JWi.LfJWi B!IED, BANKS ARE NOT ALLOWING THEIR
1--:ffA'✓I!
MARKETS TO BE OVERRUN BY NONBANK COMPETITORS
A, 1983 WAS A YEAR IN WHICH THE ENTIRE BAf~KING INDUSTRY
BEGAN TO REACT VIGOROUSLY TO THE COMPETITIVE THREATS
OF NONBANKS, AND THEY SEEM TO BE CARRYING THIS COMPETITIVE
STANCE INTO 1984
l, THE REACTION OF THE BANKS DID NOT TAKE THE FORM OF
RHETORIC AND LOBBYING FOR INCREASED PROTECTIONISM;
(ALTHOUGH, I MIGHT ADD, A GOOD DEAL OF SUCH
COUNTERPRODUCTIVE EFFORTS ARE STILL GOING
ON)p
RATHER, BANKS OF ALL SIZES AND FROM A WIDE VARIETY
OF GEOGRAPHIC REGIONS, BEGAN TO OFFER NEW SERVICES
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AND TO FIND OTHER WAYS TO COMPETE MORE EFFECTIVELY
IN A NEW AND EVER-CHANGING ENVIRONMENT
2, FOR EXAMPLE:
A, BANKS ARE WORKING TOWARD ESTABLISHING BROADER
PRESENCE BY GIVING HOLDERS OF ITS MASTERCARD
AND VISA CARDS THE ABILITY TO OBTAIN CASH AT
ATMs IN SUPERMARKETS OR OTHER RETAIL OUTLETS
B, IN 1983 DOZENS OF REGIONAL EFT NETWORKS, OWNED
BY OR LICENSED TO THOUSANDS OF BANKS, GAINED
INCREASED MARKET PRESENCE, AND A NATIONWIDE
LINKAGE OF THESE NETWORKS BECAME A REALITY
C, AND WHILE MERRILL LYNCH, E, F, HUTTON, DREYFUS
AND FIDELITY -- NAMES TYPICALLY ASSOCIATED WITH
THE SECURITIES BUSINESS -- WERE ORGANIZING OR
ACQUIRING BANKS, BANKS AND S&LS WERE BEGINNING
~! ~
TO O~~AGE SERVICES IN THEIR OFFICES
AND/OR BY PHONE
D, AND WHILE THE U,S, CONGRESS DEBATED MORATORIUMS
ON NONBANKS PARTICIPATING IN BANKING AND
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VICE VERSA AND HELD HEARINGS ON WHETHER
INTERSTATE BANKING SHOULD BE ALLOWED, MANY
~~
STATES -ACTEP -ON LEGISLATION TO PERMIT INTERSTATE
;-._I-------
BANKING IN DIFFERENT WAYS, AND SUCH LEGISLATION
-------- _, .. _, __ J
COULD NOT HAVE COME ABOUT IF BANKS OF ALL SIZES
DID NOT AGREE THEIR PROSPECTS WERE IMPROVED BY
-._GREATER GEOGRAPHIC SCOPE
B, CLEARLY, COMMERCIAL BANKING IS NO LONGER A DISTINCT LINE
OF COMMERCE AND COMPETITION IS NOT RESTRICTED TO A LOCAL
COMMUNITY LEVEL
1, BANKS COMPETE WITH MANUFACTURERS, RETAILERS AND
DIVERSIFIED FINANCIAL CONGLOMERATES
cJrv
e,_ ~ "
2, FURTHERMORE, THEY COMPETE NAllONALLf AND OFTENTI~
~ - ' - ~~
INTERNATIONAtLY
C, BUT IS TODAY'S REGULATORY ENVIRONMENT APPROPRIATE FOR
THIS EVOLVING FINANCIAL STRUCTURE?
1, IT GOES WITHOUT SAYING THAT REGULATORY CHANGES
HAVE NOT ALWAYS KEPT PACE WITH THE CHANGES IN THE
FINANCIAL SYSTEM
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2. Bur THE BUSH COMMISSION {A TASK FORCE HEADED BY
VICE PRESIDENT BUSH AND HAVING AS ITS MEMBERS
THE HEADS OF ALL THE IMPORTANT REGULATORY AGENCIES
DEALING WITH FINANCIAL INSTITUTIONS) HAS BEGUN TO
ADDRESS THE PROBLEMS OF THE REGULATORY STRUCTURE
IV. BUSH COMMISSION
A. RECOMMENDATIONS:
1. A MOVE TOWARD nFUNCTIONAL" REGULATION: REGULATORY
AGENCIES SUPERVISE INSTITUTIONS ACCORDING TO THEIR
PRINCIPAL ACTIVITY RATHER THAN THEIR CHARTER
A, THE FHLBB WOULD SUPERVISE THOSE INSTITUTIONS
CLASSIFIED AS THRIFTS
B, A NEW REGULATOR, THE FEDERAL BANKING AGENCY
(fBA) WOULD SUPPLANT THE OFFICE OF THE
COMPTROLLER OF THE CURRENCY AND BE RESPONSIBLE
FOR ALL NATIONAL BANKS AND THEIR HOLDING
COMPANIES (EXCEPT FOR 35 NATIONAL BANKING
HOLDING COMPANIES)
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C, THE FED WOULD SUPERVISE ALL STATE BANKS AND
THEIR PARENT HOLDING COMPANIES AS WELL AS THE
50 LARGEST U.S. BANK HOLDING COMPANIES
2, INCREASED STATE SUPERVISORY POWERS OVER STATE
CHARTERED INSTITUTIONS, AFTER BEING CERTIFIED
BY THE FEDERAL GOVERNMENT, STATE BANKING AGENCIES
WOULD SUPERVISE STATE-CHARTERED BANKS
B, EFFECTS ON BANKS
1, AL BANKING
2.
---
E OBTAINED FOR STATE
A, INDIVIDUAL STATE REGULATORY AGENCIES ARE MORE
ATTUNED TO THE NEEDS AND PROBLEMS OF THE
FINANCIAL INSTITUTIONS IN THEIR OWN STATES
(I) As I ALREADY MENTIONED, MANY STATES
HAVE ENACTED INTERSTATE BANK LEGISLATION
OF ONE KIND OR ANOTHER
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( I I ) l M{GHT REPEAT THAT SUCH STATE ACTIONS
GENE~WERE ACCOMPANIED BY AGREE
---,.
BETWEEN BOTH,~ARGE AND
AGREEMENTS THAi't.oULD AVE BEEN FORGED
"\,,.,
ONLY IF BOTH A ED T~T THE BEST WAY
,,, ,_
NEW COMPETITIVE
RONMENT WAS THROUGH OPEN RATHER
THAN RESTRAINED COMPETITION
B, S01 THc NEW REGULATORY SYSTEM IS LIKELY TO BE
MORE RESPONSIVE TO THE NEEDS OF SMALL AND MEDIUM
SIZED BANKS
SMALL AND MEDIUM SIZED BANKS
A, IT IS IMPORTANT TO REMEMBER THAT SMALLER INSTITUTIONS
HAVE SOME DECIDED ADVANTAGES
1, BY AND LARGE1 THEIR PROFIT RECORDS HAVE BEEN
EXCELLENT, THOUGH THIS IS GENERALLY TRUE FOR ALL
BANKS1 WHICH MAY EXPLAIN WHY SO MANY NONBANKS ARE
ENTERING FINANCIAL SERVICES1 IT IS PARTICULARLY
TRUE FOR SMALLER INSTITUTIONS
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2, WHEN I LOOK AT THE FREQUENCY DISTRIBUTION FOR
EARNINGS OF EACH SIZE CLASS, I AM CONTINUALLY
AMAZED AT HOW VERY PROFITABLE THE WELL-MANAGED
SMALLER BANKS ARE, RETURNS ON ASSETS OF 160 TO
180 BASIS POINTS ARE NOT UNUSUAL FOR MANY
INSTITUTIONS IN THIS GROUP
3, BANKS IN ILLINOIS CONFIRM THIS PATTERN; FOR HIGHER
PERFORMANCE BANKS IN ILLINOIS, THE ROAs ARE
INVERSELY RELATED TO ASSET SIZE
A, THERE IS A CLEAR PATTERN OF PERFORMANCE BY
SIZE CATEGORIES FOR ILLINOIS BANKS: BANKS IN
THE SMALLER CATEGORIES HAVE PERFORMANCE RECORDS
THAT FAR EXCEED THOSE IN THE LARGER CATEGORIES,
IN 1982, 55% OF THE BANKS IN ILLINOIS THAT HAD
LESS THAN $25 MILLION IN ASSETS HAD ROAs GREATER
THAN 1% WHILE NO BANKS WITH MORE THAN $500
MILLION IN ASSETS FARED AS WELL
B,
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~ Oo-.(~
AND M~,· BAN Ks4., LARGE AND }f:Dtl=t-.1 HAVE NOT
BEEN HURT BY THE DEREGULATION THAT HAS ALREADY
TAKEN PLACE., NOR WILL THEY NECESSARILY BE
AFFECTED ADVERSELY BY FUTURE DEREGULATION
B, ANOTHER ADVANTAGE., THE RELATIVE CAPITAL POSITIONS OF
SMALL AND MEDIUM SIZED BANKS ARE EXCELLENT AND
SIGNIFICANTLY BETTER THAN IS THE CASE WITH LARGER
INSTITUTIONS
1, AND CAPITAL WILL BE AN INCREASINGLY IMPORTANT
ISSUE FOR A NUMBER OF REASONS., INCLUDING THE INCREASED
RISKS THAT WE ARE DEALING WITH AS A RESULT OF
DEREGULATION
2, CAPITAL MAY VERY WELL BE THE MAJOR FACTOR THAT WILL
LIMIT THE GROWTH OF THE VERY LARGE INSTITUTIONS
C. ~,· - 'r ~ ~n.~t; --
$).
TECHNOLOGY COSTS ARE NO LONGER RESTRICTIVE
1, COMPUTER COSTS HAVE DRAMATICALLY DECLINED,
INSTALLATIONS THAT USED TO RUN INTO THE MANY
MILLIONS OF DOLLARS ARE NOW AVAILABLE AT FAR
REDUCED COSTS; DESK TOP COMPUTERS COST ONLY A
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FEW THOUSAND DOLLARS AND CAN HANDLE THE REQUIREMENTS
OF MANY SMALL BANKS
2, MOREOVER, LARGE SYSTEMS ARE AVAILABLE ON A SHARED
BASIS THROUGH A VARIETY OF DATA CENTERS AND/OR
COMPUTER SERVICE ORGANIZATIONS, SHARED REGIONAL
NETWORKS OF AUTOMATED TELLER MACHINES ARE INCREASINGLY
AVAILABLE TO FACILITATE THE PROVISION OF THIS
I
j) POPULAR ~ONSUMER- SERV!CE • ,-:--~ ~~
.. AJ@ ~(/~~~ µ../ ',/ 111-~
5t
Bur
MOST SIGNIFICANTLY AND A CRITICALLY IMPORTANT
CONSIDERATION, SMALL AND MEDIUM SIZED BANKS KNOW THEIR
MARKETS AND THEIR CUSTOMERS
1, THEY HAVE CLOSE RELATIONSHIPS WITH THEIR CUSTOMERS
THAT ARE OF GREAT VALUE
2, KNOWING THE LOCAL SITUATION AS WELL AS THEY DO,
THEY CAN RESPOND QUICKLY AND EFFECTIVELY
3, SAY WHAT YOU WILL, IN MY VIEW, THERE IS NO
SUBSTITUTE FOR THE VALUE OF THE RELATIONSHIP WHICH
CAN DEVELOP BETWEEN THE LOCAL~NK AND ITS CUSTOMER
IT'S AN ESSENTIAL INGREDIENT FOR SUCCESS
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VI. CONCLUSION
A, IN THE LAST FIVE YEARS OR S01 THE FINANCIAL SERVICES
INDUSTRY HAS EXPERIENCED MANY CHANGES
l, NONBANK INSTITUTIONS -- MANUFACTURERS1 RETAILERS1
INSURERS AND DIVERSIFIED FINANCIAL FIRMS -- HAVE
BECOME FORMIDABLE COMPETITORS
2, THE INDUSTRY HAS BEEN UNDERGOING DEREGULATION
3, BANKS1 LARGE AND SMALL1 HAVE BECOME MORE AGGRESSIVE
AND MORE INNOVATIVE
4, AND1 IF ADOPTED1 THE BUSH COMMISSION RECOMMENDATIONS
SHOULD REDUCE SOME OF THE REGULATORY BURDEN NOW
BORNE BY DEPOSITORY-BASED INSTITUTIONS RELATIVE TO
THE LESS REGULATED COMPETITION, AND IF IMPLEMENTED
PROPERLY1 THE BUSH COMMISSION RECOMMENDATIONS
SHOULD CREATE A REGULATORY ENVIRONMENT ATTUNED TO
THE NEEDS OF SMALL AND MEDIUM SIZED BANKS
B. S01 IT IS A VERY EXCITING TIME FOR THOSE IN THE FINANCIAL
SERVICES INDUSTRY, AND FOR THOSE OF YOU IN OMICRON DELTA
Digitized for FRASER
https://fraser.stlouisfed.org
Federal Reserve Bank of St. Louis
4/13/84
PAGE 25
EPSILON WHO ARE CONTEMPLATING A CAREER IN FINANCIAL
SERVICES, OR IN BANKING IN PARTICULAR, I CANNOT THINK
OF A BETTER TIME TO BE GETTING ON BOARD, THIS IS A
TIME OF TRANSITION, A TIME BETWEEN CLEARLY DEFINED
PERIODS, A TIME WHEN YOU CAN EXERT AN IMPORTANT INFLUENCE
ON WHAT THE NEXT ERA WILL BE, A TIME WHEN YOU CAN
LEVERAGE THE POWER OF YOUR MIND AND YOUR EDUCATIONAL
ACHIEVEMENTS IN A WAY THAT WAS NOT POSSIBLE A DECADE
AGO, WHAT A FANTASTIC TIME TO BE LEAVING SCHOOL AND
ENTERING THE BUSINESS WORLD!!
~
I
Cvt.A/,.~
Digitized for FRASER
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Federal Reserve Bank of St. Louis
Cite this document
APA
Silas Keehn (1984, April 18). Regional President Speech. Speeches, Federal Reserve. https://whenthefedspeaks.com/doc/regional_speeche_19840419_silas_keehn
BibTeX
@misc{wtfs_regional_speeche_19840419_silas_keehn,
author = {Silas Keehn},
title = {Regional President Speech},
year = {1984},
month = {Apr},
howpublished = {Speeches, Federal Reserve},
url = {https://whenthefedspeaks.com/doc/regional_speeche_19840419_silas_keehn},
note = {Retrieved via When the Fed Speaks corpus}
}