speeches · November 7, 1975
Regional President Speech
John J. Balles · President
Reading copy
NEW HORIZONS FOR BANKING
Remarks of
John J. Balles, President
Federal Reserve Bank of San Francisco
Assembly for Bank Directors
Phoenix, Arizona
November 8, 1975
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New Horizons for Banking
I don!t think we could find a more timely occasion to get together to
discuss the future of banking. The industry is forced to deal today with
the after-effects of all the free-wheeling decisions made in the late
1960!s and early 1970fs, and while cleaning up those problems, it*s alos
forced to deal with the rising challenge from other institutions in tradi
tional banking markets. Probably at no other time in recent decades has
your role as directors been more important. It’s not so much the manage
ment decisions on individual loans and investments--important as they are—
that matter today. Rather, it's your strategic decisions on broad bank
goals that will determine the ability of your individual institutions, and
of the industry itslef, to survive and prosper in the final decades of
this century.
Consider the role which directors can and must play in the extreme
case—a problem-bank situation. If we had to cite single broad reason
for bank failure, it would be, quite simply, poor management. Poor manage
ment generally is weak, disinterested, uninformed, or even fraudulent, and
often it is guilty of poor housekeeping, as evidenced by the lack or in
sufficiency of internal controls and operating systems. In such cases,
directors frequently have abandoned their vital duties and functioned as
rubber stamps for inadequate or fraudulent managers. Even in those cases
where sound procedures existed, directors often failed to follow up their
own directives to ensure that they were being properly carried out.
The importance of a strong, independent board of directors cannot be
over-emphasized as the first line of defense in preventing the development
of problem situations. But equally, a strong board is crucial in developing
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strategies for grasping new opportunities in an industry whose boundaries
are changing at a sometimes frightening speed. I hope you can get a better
image of the tasks ahead as you participate in this Assembly. In my re
marks, I will attempt to deal with the current financial environment and
the new challenges of coming decades.
Consider first the current business situation, and the role which
monetary policy has to play in this environment. The bicentennial year
should be fairly buoyant in some respects, building on the 7-percent annual
rate of increase in real GNP experienced since last spring. But now that
an adequate growth rate is being achieved, we must concentrate our atten
tion on other problems, such as reducing an almost 8%-percent unemployment
rate. But dealing with inflation may be equally complex, especially since,
early in the recovery period, the basic rate of inflation appears to exceed
7 percent. Let me say a few words about one of the key problems in this
respect--the impact of soaring Federal deficits on private financial mar
kets and public policy.
Deficits and Monetary Policy
The nation was 186 years old before it first recorded a $100-billion
budget. It took nine years to reach $200 billion, four years to reach
$300 billion--and it probably will take only two years more to exceed $400
billion in Federal spending. The basic difficulty has been the failure of
Federal budget-makers to find the funds to pay for the growing responsi
bilities they have taken on, and it has been aggravated by the impact of
inflation on many spending programs. The problem threatens to swamp the
new Congressional budget committees at the very inception of their activities,
but it is one which they must grasp and bring under control.
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More Federal spending would aggravate the pressures already evident
in financial markets, with unparalleled Federal demands piled on top of
gradually reviving private credit demands. This is the well-publicized
and all-too-real problem of "crowding out.11 It?s true that financial
conditions normally ease substantially during a recession and remain easy
even in the initial recovery period. But if the Federal deficit substan
tially exceeds the Congressional budget target of $72 billion, total credit
demands could rapidly outrun the available supply of funds, forcing in
terest rates higher and crowding many non-Federal borrowers out of the
market. Typically, interest rates fall steadily throughout the early re
covery period, but this time they rose. Certainly it's very unusual at
this stage of the business cycle to see Treasury bill rates hovering
around 5h percent, or the prime business-loan rate at 7% percent.
One way that mounting credit demands can be satisfied without an in
crease in interest rates is for the Federal Reserve to accelerate the growth
of money and credit. But if done for too long, or to an excessive degree,
such an action could generate inflationary pressures which would soon be
come imbedded in the nation’s price strucutre. Still, many people reply,
with so many idle resources in the economy, how could inflationary pres
sures arise from easy money at this stage?
The answer, at least in part, involves the lags in the effects of
monetary policy, which seem to be much shorter for production, employ
ment and profits than for prices. Of course, itfs altogether appropriate
to follow a countercyclical stabilization policy. Even so, it's reasonably
clear that when an excessively easy-money policy is adopted, the "good
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news" appears first, with production, employment and profits expanding
within six to twelve months or so—but then the "bad news" arrives, in the
form of increased inflation with a lag of one to three years. Conversely,
if a tight-money policy is adopted, the bad news of a dampening of economic
activity comes first, whereas the good news of a diminished rate of infla
tion is delayed.
At this stage of the business cycle, the Federal Reserve has to be
alert to price considerations, but equally alert to the need to provide
the financial basis for continued recovery. In a word, we must maintain
a prudent but not parsimonious monetary policy. This stance is seen in
the monetary growth path that we're attempting to follow between the third
quarter of 1975 and the third quarter of 1976—that is, a 5-to-lh percent
growth rate for the M-^ measure of the money supply (currency plus demand
deposits).
This range is quite appropriate in the present environment of high
unemployment and mused industrial capacity. On the other hand, it is
on the generous side by long-term historical standards. Thus, we could
endanger the fight against inflation if we continued expanding the money
supply indefinitely at today's specified pace. I might add that the directors
of the Federal Reserve Bank of San Francisco currently view inflation as the
nation's No. 1 problem. As the economy returns to higher rates of resource
utilization, we'll have to reduce the rate of monetary and credit expansion,
in order to lay the foundation for a prolonged era of prosperity without in
flation.
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Current Banking Developments
Now, how has the banking system been holding up against this economic
and policy background? The headlines tell part of the story—dramatically
so, in some instances. You know the list: W.T. Grant down to its last
five-and-dime; the airlines fast losing altitude; the tanker business on
the rocks; the jerry-built REIT’s crashing to the ground; and New York
desperately trying to sell Brooklyn Bridge. All of these have added to
the list of bad debts in the hands of financial institutions—commercial
banks in particular. Small banks as well as large have had their problem-
loan situations, since the broadly-based recession has not been a respecter
of location or of size of borrower. But for a more balanced perspective,
let’s look at the overall banking situation and then see how smaller banks
have fared in comparison with the large money-market banks.
Total bank credit expanded at a 3.4-percent seasonally adjusted annual
rate in the first half of this year, reflecting a sharp rise in securities
investment—a rise which more than offset the 5.5-percent reduction in
loans. But then in the third quarter, in the face of rising money-market
interest rates, bank credit accelerated to a 4.8-percent annual rate as
loan demand began to recover. However, smaller banks consistently out
performed the money-market banks. For example, their loan business was
stronger in both the second and third quarters, and in recent months their
investment in securities matched the rapid rate of increase for other com
mercial banks. The difference was most evident in the mortgage field,
because of the concentration of troubled multifamily projects in metro
politan areas, but it was almost as apparent in the business-lending area.
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Corporate borrowing at banks nationally has remained sluggish even
though corporate demands in the capital and commercial-paper markets have
abated in recent months. This was reflected in the massive net repayments
of business loans in the first half of the year and another (smaller) decline
in the third quarter. But business lending was stronger at regional banks
than in money-market centers""-declining modestly in the first quarter, rising
at a greater-than-seasonal rate in the second quarter, and then flattening
out in the July-September period. This difference in behavior is not sur
prising for a period of cyclical trough and early recovery, since regional
business firms generally remain steady bank customers because they have
less access than large national corporations do to alternative sources of
financing. A closer, continuing bank-customer relationship tends to avoid
the wide cyclical fluctuations in credit extensions which characterize
money-market banks.
Now, throughout 19 75, the major portion of bank funds has been chan
neled into investment in U.S. Treasury securities, although at a sharply
reduced rate in recent months. In this drive to rebuild liquidity, banks
nationally increased their holdings of Treasuries at an 80-percent annual
rate over the first three quarters. The smaller banks generally kept pace
with money-market banks in the rate at which they acquired Treasury issues.
In addition, they continued to add to their holdings of other securities,
whereas money-market banks made little or no net additions of such securi
ties. This greater reluctance of large banks to invest in municipals is
understandable because of the New York situation, and also because of their
lessened need of tax-exempt offsets to income due to high loan-loss reserves,
leasing and foreign-tax credits.
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Banks in all size groups have faced up to their problems by making
substantial increases in loan-loss reserves, and also by adopting a con
servative attitude toward interest rates. As we’ve seen, the prime business-
loan rate recently has been as high as 8 percent—a high level by any stan
dard except 1974, and atypical for the early stage of an economic recovery.
The spread between the prime rate and the cost of funds remained unusually
wide as market rates moved down. Then, as market rates rose again, banks
quickly increased the prime to maintain this favorable spread—even in the
face of sluggish loan demand. This policy has given banks a good operating-
income cushion to offset their high loan-loss reserves and their slow
growth of earning assets.
On the deposit side, banks benefitted in the first half from a 6-
percent annual rate of increase in deposits, with a heavy inflow of pass
book savings and consumer time deposits providing them with a relatively
inexpensive source of funds. This in turn permitted a sizable $6-billion
reduction in higher-cost large-denomination CDfs. In contrast, the third
quarter witnessed a slight decline in deposits, as the sharp rise in interest
rates brought on disintermediation and thus a revival of dependence on CD
money.
The smaller banks bettered the performance of the money-market banks
on the deposit side as well as on the asset side. Their passbook-savings
deposits increased at a high 20-percent annual rate in the first half of
the year. This was about in line with the all-bank average, but it resulted
in a greater expansion in total time deposits because of the much larger
proportion of time deposits they hold in this form. Disintermediation was
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a problem during the third quarter, of course, but as could be expected,
it was worse at the money-market banks because of the greater sensitivity
of their depositors to favorable interest-rate opportunities. Similarly,
in other time deposits, smaller banks had a much more stable experience,
because of the small proportion of funds they hold in the form of
volatile CD money. Also, smaller banks had a higher expansion rate for
demand deposits than the money-market banks did.
As a result of all the developments I ‘‘ve mentioned, it's evident that
quality, rather than growth, has become more thoroughly entrenched as the
current mode of banking operations. Recent months have brought some sur
prises and disappointments. Many corporations apparently have improved
their liquidity positions enough to start rebuilding inventories without
recourse to bank loans. Many potential mortgage borrowers have been dis
couraged by high mortgage rates and by difficulties in assuring take-outs
on new residential construction projects—and also by ceiling-rate limits
imposed by state usury laws. In addition, there is the precarious New York
situation and the strains it has placed on many banks holding New York
securities. This situation, and all the other problem situations I’ve
noted, have led even those institutions not directly involved to redouble
their wariness regarding loan commitments and securities investments.
Despite the generally improving banking environment, caution is likely
to be a hallmark of the 1976 banking scene.
Toward New Horizons
After the experiences of the past several years, bankers may be par
doned for feeling restricted in their near-term planning horizon. But
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what of the longer horizon, on the other side of the bicentennial year?
There are bound to be many surprises, many difficulties, and many profit-
making opportunities—all stemming from current developments with which
you are all familiar. It’s worth analyzing some of the major developments —
to show how, as a group, they create new horizons for banking. Let’s con
sider the challenges arising from four different directions— from computers,
from bank customers, from thrift institutions, and from nonfinancial insti
tutions—and consider also the challenge which banking itself poses to
other institutions.
Technology should be at the center of our considerations. For
example, one of the most significant impacts of technology may be in
the area of bank branching. Banks in many cases have Increased the size
and penetration of their market areas by branching, but at the cost of
higher operating expenses and diluted profits. We now realize, however,
that branching is not the only possible method of supplying convenient
banking services and of improving a bank’s effectiveness. Bank managers
now have an alternative way of reaching customers through flexible and
relatively inexpensive electronic devices. This question may be moot
at present, in view of the Federal court ruling that electronic terminals
are equivalent to branches, and thus subject to the 48—year—old McFadden
Act limiting bank branching. We may have to await a Supreme Court decision
on this matter, or perhaps some Congressional decision. (Remember, Sen.
McIntyre has suggested that Congress take a good hard look at the McFadden
Act, which in effect makes national banks dependent on state branching laws.)
Meanwhile, the technology remains available to support far-reaching insti
tutional changes in coming decades.
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Against this background, consider the impact of bank customers--
especially through the consumer movement—on the reshaping of the nation’s
financial system. Sophisticated consumers are now able to obtain high
returns from various market instruments and also from money-market funds.
Aggressive consumerists meanwhile continue to press for the termination
of bank-deposit interest ceilings, which range from zero on demand deposits
to 7^ percent on longer-term time certificates. The response is evident
in the recent actions of the Senate Banking Committee, which essentailly
would permit payment of interest on demand deposits at the end of next
year and phase out Reg Q ceiling on time-and-savings deposits in 5h years.
Since the House recently passed a bill continuing the ban on demand-
deposit interest, the matter will have to be settled in conference committee.
Meanwhile, an increasing number of banks are de-emphasizing the
corporate end of the market, in view of all the pitfalls of liability
management, and instead are cultivating a larger consumer deposit and
loan-base—as most small banks have always done. The consumer market
is comparatively stable, statistically predictable, comparatively
insensitive to interest-rate changes, and potentially profitable with
the help of modem electronic processing. The question then becomes,
how will the consumer respond?
The answer depends on the interaction between the rising competi
tive challenge from thrift institutions and the far-ranging changes in
regulatory ground rules. The institutional changes now underway are
rapidly blurring the distinction between demand accounts and time-and-
savings accounts—primarily of course through the development of NOW
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accounts. The public increasingly holds its transaction balances and
precautionary balances in time-and-savings accounts, with commercial banks
and thrift institutions competing directly for such balances.
In this situation, we might expect the reuglatory authorities to
attempt to enforce roughly similar ground rules for these competing
institutions, in line with a basic Hunt Commission principle. Thus, we
have several Federal Reserve actions which would help bring banks into
line with thrift-institutions practices—the authorization for commer
cial banks to offer passbook-savings accounts to corporate customers,
and the authorization for banks to offer a bill-paying service to
savings-accounts customers. Moreover, we have the Senate Banking Com
mittee’s set of proposals, which would further blur the distinction
between the different types of institutions, such as by allowing the
expansion of all thrift institutions into the consumer-loan and NOW-
account fields.
But the challenge arises not just from the thrifts but from other
competitors as well; for example, data-processing and communications
firms, credit-card companies, and national and regional retailers.
These newer enterprises see the change-over in payments technology as
an opportunity to enter the payments business without the operating
handicap of having to use paper checks processed through commercial-
bank channels. Indeed, as Federal Reserve Governor Mitchell has argued,
while the banks and thrifts zealously try to limit each other’s competi
tive effectiveness by statutory or regulatory action, they overlook the
very strong challenge being launched by unregulated enterprises.
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But remember that banks as well as nonbanks can benefit from
shifting market boundaries. In recent years, we have seen the ex
panding power of bank holding companies in a number of non-bank areas.
Now, with the upcoming hearings of the Securities Subcommittee of the
Senate Banking Committee, wefre likely to hear a great deal about the
growing strength of the banks in the securities industry. Banks al
ready underwrite Treasury securities and general-obligation municipals;
through their trust departments, they are the largest investor in cor
porate stocks*; through term-loan activity, they are important suppliers
of medium-term capital-—and of course they are heavy lenders to the bro
kerage industry itself* These extensive bank powers may now increase by
default if Wall Street continues to be beset by sluggish trading volume
and by the vigorous price competition triggered by the shift to fully
negotiated commission rates.
Yet here again, there are changing groundrules. Thus we have the
new guidelines proposed not only by the bank regulatory authorities but
also by the SEC in its role as protector of investors in bank holding
companies. These guidelines represent a difficult compromise between
investors1 rights and bank customers1 rights. In developing them, we
have had to weigh carefully the type and form of disclosure imposed on
banks, so that we don’t undermine the banks’ willingness to assume
risk—and also don’t erode the confidence of depositors, which after
all is a key determinant of the banks’ ability to attract the funds
needed to finance future lending activities.
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Concluding Remarks
To sum up, it would seem that the future will be bright, if only
we can get there. To ensure that eventuality, there are certain things
that public officials and bank directors must do today. Federal budget-
makers should reduce budget deficits sharply, to relieve pressures on
financial markets and to curb the dangers of inflation. Federal Reserve
officials meanwhile can be counted on—to repeat my earlier phrase—to
follow a prudent but not parsimonious monetary policy, in order to pre
pare the way for a prolonged period of full employment without inflation.
Bank directors meanwhile can help support a policy of non-inflationary
growth by continuing to emphasize banking fundamentals— the prudent type
of policy that Chairman Bums called for in his ABA speech in Hawaii a
year ago. This means searching out lending opportunities in industrial
projects that will both create jobs and curb inflationary pressures
by destroying bottlenecks; equally, it means avoiding speculative
projects in non-productive areas, of the type that appeared so favorable
in the late T60s and early ?70s but have now turned out so disastrously.
Despite the headline stories, the industry has moved in the right direc
tion during this consolidation year, especially in view of the strong per
formance that banks of your size have recorded. I’m sure that 1976 will
witness the further success of your efforts.
Finally, what stance should be taken regarding future technologi
cal and institutional changes? Certainly, problems will arise from the
interplay of the various challenges facing the industry—from computers,
from consumers, from thrift institutions and nonfinancial institutions.
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To help cope with these developments, we might consider several prin
ciples first suggested several years ago to the Hunt Commission by a
Special ABA Committee which I chaired. Basically, our committee argued
that 1) maximum reliance should be placed upon free-market forces to
assure an innovative financial system; 2) regulatory processes should
be reviewed continually to ensure that all regulations are justified
and administratively workable; 3) public-policy measures for financing
the nation’s social priorities should provide incentives to all lenders
and not just certain specialized institutions; and 4) the ground rules
for competition among financial institutions should be equitable, with
no substantial limitations on the ability of these institutions to com
pete with one another.
I submit that these principles have held up well, and that they
provide a basis for developing an industry-wide position on the issues
first crystallized by the Hunt Commission. But it seems essential that
bankers close their ranks and work to forge a unified position on these
crucial issues. If they don't, they will find that others have reached
those distant horizons long ahead of them.
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Cite this document
APA
John J. Balles (1975, November 7). Regional President Speech. Speeches, Federal Reserve. https://whenthefedspeaks.com/doc/regional_speeche_19751108_john_j_balles
BibTeX
@misc{wtfs_regional_speeche_19751108_john_j_balles,
author = {John J. Balles},
title = {Regional President Speech},
year = {1975},
month = {Nov},
howpublished = {Speeches, Federal Reserve},
url = {https://whenthefedspeaks.com/doc/regional_speeche_19751108_john_j_balles},
note = {Retrieved via When the Fed Speaks corpus}
}