speeches · June 17, 1973
Regional President Speech
John J. Balles · President
WASHINGTON'S FUTURE
Remarks by
John J. Balles, President,
Federal Reserve Bank of San Francisco
Washington Bankers Convention
Seattle
June 18, 1973
Digitized for FRASER
http://fraser.stlouisfed.org/
Federal Reserve Bank of St. Louis
WASHINGTON'S FUTURE
I'm glad to have the opportunity of being with you
today, on my first visit to a convention of the Washington
Bankers Association. In fact, I'm much happier to be here
now, when we can all bask in the glory of an expanding economy
than I would have been if I had received the invitation
during the difficult days of two years ago. That was the time
you will remember, when the national commentators applied
the name of the old waterfront-slum area, Skid Road, to the
entire regional economy. Yet Washington today is enjoying
an economic recovery that few could have foreseen in the
summer of 1971, with employment steadily growing and the job
less rate falling all the way from 12 to about 7 percent.
In making my remarks, I do not presume to any detailed
knowledge of the state's economy. Yet, as an economist and
a central banker, I am interested in isolating the broad
trends which are likely to influence the future of a major
region which comes under my official purview. To do this, I
shall focus on developments in the several major industries
which account for the vast bulk of the total income generated
by the state's "export" sectors -- that is, the sectors
which account for the bulk of out-of-state sales. These are
(MORE)
Digitized for FRASER
http://fraser.stlouisfed.org/
Federal Reserve Bank of St. Louis
Page 2
aerospace, aluminum, farming, and forest products. Their
fortunes, as we shall see, are closely tied to national
industries that are themselves susceptible to wide swings
in demand — the air-transport, construction, automotive and
machinery industries -- not to mention the volatile foreign
markets for food and other products.
Causes of The Downturn
In the late 1960s, as you know, most of the state's
major industries bounded forward on a wave of optimism, only
to see their hopes deflated one by one. To take the most
obvious case, the aerospace industry's fortunes rose and then
fell in line with the varied fortunes of the commercial-
airline industry. Boeing's resounding success in marketing
its 7 07 and 7 27 jet transports, and then in developing the
737 and 747 models, was of little avail in the face of the
market collapse brought on by the airlines' substantial
overestimate of future traffic needs. Other factors turned
unfavorable also — budget cutbacks in the military and space
sectors, and then the cancellation of the SST program — but
the major problem was the unreliability of the commercial
market.
Disappointed expectations turned out to be the theme
for other major industries as well. Aluminum undertook a
massive expansion program in the late 1960s, but then went
(MORE)
Digitized for FRASER
http://fraser.stlouisfed.org/
Federal Reserve Bank of St. Louis
Page 3
through the wringer in the 1970 recession, with its woes
being compounded by the General Motors strike and the aero
space downturn. Forest-products firms also had overinvested
in new capacity, in addition to environmental outlays, only
to find their markets weakening too — lumber during the boom
and tight-money period, and pulp-and-paper during the ensuing
nationwide recession. Agriculture, during the late 1960s,
had run into trouble because of reduced acreage and lower
prices for wheat, as well as weather-caused cutbacks in
deciduous-fruit production.
In 1969, the growth of other industries was sufficient
to keep total employment growing in the face of the aerospace
decline. But during the 1970-71 period, when the aerospace
cutbacks grew more severe and the recession extended to other
"export" industries as well, employment stagnated or even
declined in those important regionally-oriented industries
which account for the major share of the state's total
employment and income. These sectors include construction,
trade, transportation, finance and services. Altogether, the
state lost over 80,000 jobs as total employment dropped to
1,268,000 at the recession low, while the jobless rate jumped
from 4 1/2 percent at the peak to almost 12 percent at the
low point.
(MORE)
Digitized for FRASER
http://fraser.stlouisfed.org/
Federal Reserve Bank of St. Louis
Page 4
Causes of The Upturn
The record of the last two years has been more heart
ening, as one by one, each of the key industries worked
its way out of its earlier troubles. Agriculture started
things off, with a strong performance over the 1969-71 period
because of substantial wheat harvests. Then came the spec
tacular 1972 performance, marked by a 20-percent gain to a
record $1 billion in gross receipts. Wheat, the number-one
crop, registered a 61-percent increase last year and accounted
for almost one-half of the gain in dollar receipts. During
this period, sales to Russia and China not only raised ex
port volume but also gave a strong push to grain prices.
Cattle and calves were the second largest source of income,
on the basis of a modest gain in production and a sharp up
surge in prices. The apple crop also contributed heavily
to the rise in receipts, with prices rising as a result of
short supplies in other producing areas of the nation.
The forest-products industry was the next to recover,
as strong basic demand and easy financing made possible a
remarkable 62-percent jump in housing starts nationwide
between 197 0 and 1972. Lumber mills in this region increased
production by 16 percent over the two-year period, but the
pressure of demand kept prices rising steadily except during
the 90-day freeze of 1971. Indeed, production probably
(MORE)
Digitized for FRASER
http://fraser.stlouisfed.org/
Federal Reserve Bank of St. Louis
Page 5
would have expanded further except for the distortions
created by controls, since the profit-margin limitation
provision of the Phase II program actually discouraged the
large mills from producing at full capacity. Pulp-and-paper
meanwhile began to recover from its earlier problems of over
capacity and soft prices, and the industry's operating rate
approached full capacity by late 197 2, under the stimulus
of the nationwide business boom.
The Aerospace industry gradually pulled out of its
prolonged tailspin over several years' time, although employ
ment today is only half the record high of five years ago.
The commercial-aircraft sector, the major cause of the
severe downturn, similarly provided most of the thrust for
the upswing. In 197 2, the nation's airlines recorded an
impressive 12-percent gain in passenger traffic and a marked
improvement in their profits. In particular, the year's
growth brought travel demand closer into balance with ca
pacity, leading to a doubling of Boeing's commercial-aircraft
orders. Government orders also supported the upturn, as
military prime-contract awards rose 45 percent (although
from a relatively low base) during the year.
The aluminum industry, finally, recorded a turnaround
in its supply-demand situation during 1972. Producers were
able to reopen most of the potlines closed earlier because
(MORE)
Digitized for FRASER
http://fraser.stlouisfed.org/
Federal Reserve Bank of St. Louis
Page 6
of serious overproduction problems, and the industry's
operating rate rose gradually over the course of the year.
The deterioration in market prices halted during 1972, and
the market then began to stregthen considerably. By the
spring of this year, supplies had become so tight that the
selling price for ingot finally reached the published level
of 25 cents per pound, ending more than three years of
heavy discounting.
The Nation's Future
So much for the factors which caused the dismal per
formance of the state's economy around the turn of the decade,
and the factors which then supported the strong recovery we
have been witnessing lately. What are the prospects for
maintaining the strength of the regional economy over the
next several years? Much depends, of course, on the state
of the national economy, and for that reason I would like
to share with you some of the impressions that the economics
staff at my Bank has given me about the probable direction
of business over the next year or so, and with which I
generally agree.
To begin with, our staff forecast shows GNP rising
from $1,152 billion last year to about $1,285 billion in 1973
and about $1,390 billion in 1974. More importantly, the
forecast indicates that the economy's real rate of growth,
(MORE)
Digitized for FRASER
http://fraser.stlouisfed.org/
Federal Reserve Bank of St. Louis
Page 7
after reaching 6.4 percent in 1972 and 6.6 percent in 1973 —
in fact, much higher than that in the first half of this
year — will fall off to a 3.4-percent rate in 1974. What
this means is that the pressures generated during the unsus
tainable and inflationary boom of the past year should grad
ually disappear, as the economy decelerates and returns to
the neighborhood of its long-run sustainable growth path,
which is assumed to be about 4 percent a year.
The expected deceleration will occur largely in those
investment sectors which have generated so much of the boom
atmosphere of the recent past. In 1973, dollar outlays for
business structures and producers' durable equipment may in
crease by 15 percent and 12 percent, respectively, as business
men struggle to meet heavy consumer demands by going into
the marketplace themselves, and buying more stores and fac
tories and all the equipment necessary to stock those facil
ities. By next year, however, these outlays should be
growing at a much slower pace, because of businessmen's
success in catching up with their customers' demands.
The boom in autos and other consumer durable goods
should also recede in the coming period. Spending in this
sector could rise by 10 percent or more this year, after
an even stronger gain last year, but a substantial slowdown
(MORE)
Digitized for FRASER
http://fraser.stlouisfed.org/
Federal Reserve Bank of St. Louis
Page 8
in the growth trend seems reasonable in view of the abnor
mally high growth rate of recent quarters. It also seems
reasonable because of the heavy debt-repayment schedules
which many consumers must now face.
Residential construction, the main support of the early
stages of the boom, promises to be one of the weakest sectors
over coming quarters. In contrast to the massive increases
of the past two years, housing expenditures may rise no more
than 4 1/2 percent this year, and could show a decline of
like magnitude in 1974. Housing starts are expected to fall
at an even steeper rate, although some of the drop in numbers
will be offset by a rise in construction costs. The projected
decline is tied in with the fact that the high rate of home-
building over the last 2 1/2 years, including the large number
of units currently under construction, now appears to have
outpaced basic demand by at least a modest margin.
Despite the overall deceleration that we foresee — and
the actual decline in homebuilding — dollar spending should
continue to increase significantly because of the usual up
trend in most types of consumer spending and also in state-
local government spending. Also, in some sectors — such as
export demand -- the projected increases for 1974 would appear
modest only in comparison with the spectacular gains already
obtained.
The 60-day price freeze announced by President Nixon on
June 13 should have little effect on the overall level of real
economic activity. In this latest action, prices were frozen
Digitized for FRASER (MORE)
http://fraser.stlouisfed.org/
Federal Reserve Bank of St. Louis
Page 9
at levels no higher than those charged in the first eight days
of June, the only exceptions being rents and unprocessed
agricultural products. The freeze will last for a maximum of
60 days, after which Phase IV will be introduced, with the aim
of tightening existing standards and requiring more mandatory
compliance procedures. Raw agricultural products have been
left uncontrolled in order to stimulate farm production, but the
President has acknowledged that a new system of export controls
may be needed over the short-run to ensure adequate supplies
at reasonable prices for the domestic market.
Washington's Future
Now, how will all of this affect Washington's future
over the next several years? The general implications are
fairly obvious. We all realize, of course, that your re
gional economy will be affected if foreign food stocks run
low, or if businessmen cut down on their airline travel,
or if Detroit sells fewer cars, or if contractors put up
fewer homes, and so on. But allow me to be more specific,
even though you are familiar with many of these points, about
the major influences affecting the state's near-term future.
Already we have seen some impact of the nationwide
decline in housing starts, as the lumber industry has re
treated from its feverish pace of 197 2 and early 197 3.
Softwood-lumber prices jumped 24 percent and plywood prices
soared 63 percent in the first four months of the Phase III
period, but now prices have begun to retreat from those peaks.
The price upsurge probably played some role in stabilizing
the market, however, both by curbing demand and stimulating
(MORE)
Digitized for FRASER
http://fraser.stlouisfed.org/
Federal Reserve Bank of St. Louis
Page 10
greater supplies. Further domestic supplies should come
from the Administration's decision to increase the amount of
timber offered for sale from Federal forests, and from the
Japanese agreement to curtail their purchases of logs from
Northwest forests. Nonetheless, supply problems may persist
here for some time to come, and the same is true of the pulp-
and-paper segment of the industry, which may find it difficult
to mobilize the funds needed for capacity expansion at the
same time it is paying for expensive pollution-control
equipment.
The areospace industry's backlog has been steadily
expanding this year, and the future looks fairly strong
because of industry projections of an 11-percent annual gain
in domestic-airline traffic over the next decade. Indeed,
Boeing is reported to believe that it could sell $22 billion
worth of planes by 198 0 if the world market grows as antic
ipated and if it maintains its present share of that market.
But we know full well that airline traffic — and aircraft
sales — can fluctuate considerably over the short run, and
it remains to be seen whether Boeing's coming 7X7 will have
the spectacular success that its predecessor 7 27 model has
turned out to be. Even so, the near term looks pretty solid,
and some of the items on the company's long list of diver
sification programs (surface and hydrofoil transportation,
computer services, electronic products, desalination, and
so on) appear to informed observers to be very promising.
(MORE)
Digitized for FRASER
http://fraser.stlouisfed.org/
Federal Reserve Bank of St. Louis
Page 11
Aluminum demand may taper off as consumers reduce their
headlong pace of buying for new homes, new cars and other
products, but the industry's basic short-term problem may
prove to be one of supply. The present shortages are partly
due to the regional industry's difficulties, with about 250,000
tons a year of capacity shut down since mid-April because of
the hydro-power shortages you are all familiar with. But
even when streamflows improve and power supplies are resumed,
the national supply of aluminum could remain tight, since no
new smelter capacity is scheduled to come on stream until 1976.
The state's farm economy also may have trouble in keep
ing up with the burgeoning demands of national and inter
national markets. Washington farmers increased both their
winter- and spring-wheat plantings, but the total crop may
be not more than two-thirds as large as last year's because
of freeze and drought losses. Even so, with the prices at the
highest levels of the past quarter-century, wheat crop
receipts may again reach record levels. Cattle receipts
also should continue strong, since cattlemen can benefit
from the very high levels of prices (reflecting the strength
of income- and population-based demand) and from the record
numbers of cattle being sent into feedlots.
(MORE)
Digitized for FRASER
http://fraser.stlouisfed.org/
Federal Reserve Bank of St. Louis
Page 12
Altogether, the welcome deceleration which we foresee
for the national economy should have no untoward effect on
the regional economy. The slowdown, together with the 60-day
price freeze, should relieve some of the severe price pres
sures which have distorted the lumber and metals markets,
and should permit demand for the products of Washington's
farms and factories to settle along a sustainable growth path.
If troubles should arise, however, significant support can
be expected from the development of the Jobs Now and Washington
Future programs, with the former's emphasis on tax deferrals
for factory construction, and the latter's emphasis on a
broad-based public-works program, one of the largest in the
state's history.
Financial Implications
I trust that you as bankers will handle the coming
transition as well as you did the difficult downturn several
years ago. As you undoubtedly remember, banks as a group
performed quite well during the 197 0-71 slump, with total
deposits growing at a 10-percent annual rate, even faster than
during the late 1960s. This influx of funds enabled banks
to expand loan volume by 11 percent a year, only slightly
below the earlier pace.
(MORE)
Digitized for FRASER
http://fraser.stlouisfed.org/
Federal Reserve Bank of St. Louis
Page 13
Last year's general business expansion provided the basis
for an even sharper increase in loans — a 15-percent gain —
with a marked pickup in the business and consumer sectors.
This loan upsurge of course has continued into 1973, reflect
ing the myriad financing requirements of the manufacturing,
trade and service industries in an expanding economy, along
with mortgage and consumer-credit demands as well.
In coming years, I expect that your role will encompass
not only your usual support of Washington's traditional indus
tries, but also some innovative financing in new fields
essential to future growth. I am thinking specifically of
such areas as pollution control and nuclear power, along with
expanded international trade. Already, in this latter area,
your financial and advisory services have been enhanced
through overseas operations established under Edge Act author
ity — through joint ventures, representative offices and
branches. Further developments may occur under the reci
procity provisions of the recently-enacted Alien Bank bill,
which permits non-U.S. banks to operate either a full-service
branch or an agency office in Washington on a reciprocal basis.
The immediate challenge, however — and it is a pressing
one — is to join with us in a cooperative effort to bring
the present inflationary boom under control. All the weapons
(MORE)
Digitized for FRASER
http://fraser.stlouisfed.org/
Federal Reserve Bank of St. Louis
Page 14
of official policy are gradually being brought to bear on
this problem. Fiscal policy, although far too belatedly,
is finally moving the Federal budget in the direction of a
smaller deficit, thereby providing less stimulus to the boom.
Monetary policy has attempted to curb excessive credit ex
pansion through open-market operations, through marginal
reserve requirements on CD's and other instruments, and now
through the highest discount rate in the last half-century.
But in the last analysis, it is you that must discipline the
rate of loan expansion, expecially business loans, in such
a way that only the essential needs of the business community
are financed. I urge you to see that this is done, as an
important contribution to the fight against inflation.
Summary and Conclusions
To sum up, we have witnessed in the last two years a
remarkable recovery in the state's economy, with the major
"export" industries — first farming and forest products,
then aerospace and aluminum — responding to the revival of
demand for their products in national and international
markets. Today, however, these crucial industries are
faced with the task of adjusting to a deceleration in the
national economy. In addition, each of them faces its own
(MORE)
Digitized for FRASER
http://fraser.stlouisfed.org/
Federal Reserve Bank of St. Louis
Page 15
unique set of problems, with (for example) the lumber in
dustry forced to deal with an actual decline in housing
starts and the farm sector still confronting a strong world
wide demand for food.
The unusual severity of the 1969-71 recession reflected
a bunching of individual recessions in several key industries,
but it also reflected the over-optimism implicit in the ex
pansion plans formulated during the previous boom. In the
present recovery, producers apparently are not making the
same mistakes, but rather are gearing capacity more closely
to demand. In this situation, the banking community has a role
to play in ensuring that the expansion is kept within bounds,
and that the mistakes made during that earlier boom are not
repeated.
* * *
Digitized for FRASER
http://fraser.stlouisfed.org/
Federal Reserve Bank of St. Louis
Cite this document
APA
John J. Balles (1973, June 17). Regional President Speech. Speeches, Federal Reserve. https://whenthefedspeaks.com/doc/regional_speeche_19730618_john_j_balles
BibTeX
@misc{wtfs_regional_speeche_19730618_john_j_balles,
author = {John J. Balles},
title = {Regional President Speech},
year = {1973},
month = {Jun},
howpublished = {Speeches, Federal Reserve},
url = {https://whenthefedspeaks.com/doc/regional_speeche_19730618_john_j_balles},
note = {Retrieved via When the Fed Speaks corpus}
}