speeches · December 31, 1969
Regional President Speech
Willis J. Winn · President
Eastburn, David P., ed.
MEN, MONEYS POLICY; ESSAYS IN HONOR OF
KARL R. BOPP.
Federal Reserve Bank of Philadelphia.
THE ROLE OF THE DIRECTOR:
THE IDEAL AND THE REAL
WILLIS J, WINN
A Nomination to become a director of a Federal Reserve Bank
is both flattering and puzzling. No call to public service, of course, is
ever to be taken lightly by anyone concerned for the effective function
ing of a democracy. And to citizens accustomed to viewing (he central
banking organization as the very apex of the vast financial structure that
undergirds our capitalistic system, an invitation to join the board of a
Reserve Bank is a signal honor indeed. That the honor and opportu
nity of directorship arc well-recognized is attested by the generally
strong boards that have been the rule at the various Reserve Banks
throughout the history of the System.
On closer examination, however, it is hard to escape the conviction
that the status of the director falls considerably short of what it ideally
might be. Nor is this impression greatly altered by actual experience
as a director. It is not that rewards in terms of remuneration, in
fluence, prestige, and even of perspective on what is going on arc
circumscribed. It is the feeling, rather, that achievement is not always
up to potential. The very fact that boards are string exaggerates the
anomaly—with boards ot lesser competence, the loss from failure to
use their talents fully would not matter so much. The boards have
been quite conscious of this situation and have been the leaders in
repeated questioning and self-appraisals of their role and function
within the System. On more than one occasion such discussions have
raised doubts as to the viability of the present organization and struc
ture, and also as to the ability of the System to continue to attract
strong leadership at the regional level. But the System survives, new
directors join the boards, and the debates continue.
Centralization and the Plight of the Administrator
In all facets of our society, from schools and colleges to highest
levels of government, we arc witnessing serious questioning of highly
centralized structures of organization. The discontent arises from the
fact that organizational restraint, stemming from centra] control that
is often inefficient, tends to limit the scope of human behavior. Not
infrequently, problems confronting organizational structure arc so
large and complex that they seem to overwhelm the ability of admin
istrators to solve them.
242 MEN, MONEY AND POLICY
Even the ablest individuals equipped with all the known technical
tools cannot hope to deal perfectly with the manifold complexities
confronting centralized structures. The remoteness of central direction
adds to the oppressiveness and discontent which breed in this environ
ment. It becomes increasingly difficult to persuade individuals, faced
by these complexities, frustrations, and potentialities for misunder
standing and personal abuse to participate as leaders of such organ
izations.
Increasingly, the need for decentralization is being discussed, in
government and business circles, with a view to transferring power to
smaller units and relating the decision process to the scale of problems
to be solved. It is worth noting that these discussions do not en
visage the removal of operating guidelines or centrally formulated
general policies, rigorous general standards, or centralized supervision.
The discussions do indicate, however, that by gaining the counsel of
a greater number of individuals, improving two-way communication,
and closer personal contact throughout the organization, institutions
may become far more viable in our society by becoming more sensi
tive to the needs of their clientele and more efficient and effective in
carrying out their mission.
The Federal Reserve System, unfortunately, is not immune to or
ganizational pains and pressures. No high marks will be given the
central bank simply on the basis of its mystique. If such marks are
to be accorded they will have to be earned, and to be able to earn
them the Federal Reserve System will have to strive continuously to
develop the most effective organization possible. Among the major
components of any such organization will be the boards of directors
of the local Federal Reserve Banks. Directors can play a genuinely
vital role only if they are permitted to reach their full potential within
the System. Such a role, of course, will carry great responsibilities and
challenges.
The Director in the Table of Organization
The Federal Reserve System has been criticized as outdated,
archaic, and obsolete from the standpoint of its organizational struc
ture. Nevertheless, with its division of powers among the Board of
Governors, the Federal Reserve Banks, and various committees and
councils, it may represent a possible forerunner of things to come in
more and more business and governmental organizations. Far from
perfect in theory and in fact, the organization of the System does
contain a number of features sought in the further democratization of
THE ROLE OF THE DIRECTOR: THE IDEAL AND THE REAL 243
both governmental and business activities. Many of these features
presently exist, however, only on paper, and the full potential of
others remains to be fulfilled.
Banking legislation in 1935, which substantially cut the powers
of the boards of directors of Reserve Banks, officially recognized and
sanctioned the trend toward centralized control over the nation’s cen
tral banking system. The trend which existed then continues today.
It can be argued that much of the elaborate organization and ritual that
has been maintained in the System is, in fact, a facade.
In view of the trend toward centralized control in the System, some
observers have suggested that the district Banks should be operated
solely as service facilities to clear checks and to provide currency and
coin for community needs. Such a suggestion would signify abandon
ment of the remaining feature which has provided the real strength of
the System, namely, the sharing of responsibilities for both policy and
operations between the Board of Governors and the staffs of the
Federal Reserve Banks. This elaborate check-and-balance organiza
tion with its procedures for joint decisionmaking has at times been as
frustrating to the Chairman of the Board of Governors as it has been
to a member of the board of directors of a Federal Reserve Bank.
Nonetheless, it probably represents a unique source of strength for
the System. Under greater centralized control within the Federal Re
serve. the check-and-balance system would tend to disappear and
mistakes, which are inevitable under any structure, could be that
much bigger. This price could be too high even if the System organ
ization were to become less costly to operate.
The challenge to the System is to make its still relatively decen
tralized structure function as effectively as is administratively possible.
This does not necessarily involve any extensive transfer of power
within the System from the Board of Governors to the Reserve Banks
or vice versa, but it does call for a conscious effort by each part of the
System to carry its full share of the burden while permitting other
segments to carry their share.
Only in an appropriately decentralized organization can directors
maximize their distinctive contributions to the System. Unlike all other
officials within the System, directors of the Reserve Banks have no
vested interest in their positions—in any sense of the term. Moreover,
they arc serving in the public interest to make whatever contributions
they can to the effective functioning of our nation’s monetary system.
It is the obligation of the directors to make the System function as
effectively as possible within the guidelines provided by Congress and
244 .MEN, MONEY AND POLICY
the Board of Governors, or to get the guidelines changed if this would
result in a more efficient monetary system. In fact, they are under
obligation to seek changes in the System, as drastic as the possible
elimination of the present role of the Federal Reserve Banks, if they
feel that such changes would contribute to the better achievement of
the nation's monetary goals. The director’s place in the organizational
structure is that of an independent monitor, counselor, advisor, in
terpreter—yes, even critic of their place as a regional component in
the organizational structure of the Federal Reserve System.
Selection of Directors
The procedures for nomination, election or appointment, and ro
tation, as well as the personal qualifications of the directors of the
Federal Reserve Banks, have been carefully spelled out both in statute
and in regulations of the Board of Governors. In practice, these partic
ulars are far more detailed than any description of or statement concern
ing the duties and functions of a director. The rigid selection process
makes it impossible for any group to seize control or to dominate
the policies of a Federal Reserve Bank. In addition, they are designed
to accomplish certain purposes. Commercial banks which are mem
bers of the System elect six directors and the Board of Governors
appoints three. Each bank has one vote irrespective of the number of
shares it owns, and the member banks in each district are divided into
three groups based on asset size. Each group selects two directors—
one to represent the member banks on the board and one who is
actively engaged in business in the District to represent the interest of
business, agriculture, and commerce.
Member bank representatives (Class A directors) have responsi
bilities for communicating with their constituency. This is normally
achieved simply by the selection of officers or directors of a member
bank and assumes that in the course of their activities they will be
engaged in two-way communication with their constituency. From the
communication standpoint alone, it is essential that Class A director
ships be filled by active leaders of the banking community. The direc
torates should not be used as a pro forma or honorific post for those
who have the time to undertake public service or who are no longer
in the mainstream of the operations of their own institutions. A Class
B director, elected to represent the business interests of each member
banking group, has the responsibility of sharing his expertise and
knowledge with officials of the Federal Reserve Bank, but is in no way
obligated to report back to the business community. The member
THE ROLE OF THE DIRECTOR: THE IDEAL AND THE REAL 245
banks, the banking system, and the business community arc weakened
by this gap in the communication feedback system. Class B directors
are not selected from any particular size category nor arc they neces
sarily even customers of any bank in the groups they arc presumed to
represent. Consequently, the size of the businesses represented by
Class B directors is not so well-balanced as the member bank repre
sentation.
Both Class A and Class B directors are elected for a three-year
term, but the latter may be reelected for a second term while the
former may not. Each year one A and one B director must stand for
election.
The three C directors who are appointed by the Board of Gov
ernors to represent the public interest cannot have any affiliation with
a commercial bank. There are no other restrictions on them except
a requirement of residency within the district and the general pro
hibition, applicable to all directors, against anyone holding political
or public office or holding a major committee post in one of the
political parties. In practice, a majority of the C directors have been
businessmen. While this may have strengthened the information
gathering network of the System with respect to business develop
ments, it is by no means clear that a somewhat broader representation
of the public might not improve the overall information flow into the
System and back into the community at large. In the Third District, a
conscious effort has been made to assure geographical representation
in all three groups of directors.
In spite of the very elaborate structuring of representation on the
boards, all members operate as public members, in fact if not in
theory. Promoting the general welfare of our society is the pre
dominant objective of both policy and operational deliberations, and
an unacquainted observer at the meetings of the board would be hard
put to identify the particular constituency of individual directors
from the discussion or voting records.
Existing procedures for selection of directors may, in fact, provide
an inadequate representation of the banking and financial commu
nity on the boards. With only one representative permitted from the
large banks and with little or no representation from other large
financial institutions, absenteeism or limited knowledge can seriously
restrict the informational input of directors in an area of primary
concern to the Reserve Banks. Accordingly, provisions designed to
avoid any undue influence by a particular group may, in practice, be
an obstacle to the more effective functioning of the System.
246 MEN, MONEY AND POLICY
The rigid tenure restrictions applicable to directors have merit for
a number of reasons. For example, the more people who become
involved in a responsible way with the Bank and the System, the
greater the informational inflow to the System and the larger the num
ber of semi-official representatives of the System in the community.
But the tenure restrictions have major disadvantages as well. Limited
terms keep the System from tapping most effectively the considerable
talent represented on the boards. It takes time for any new director
to become familiar with the personnel, operating practices, and prob
lems of the organization. Moreover, time is also essential in order for
people to become sufficiently acquainted with one another to work
most effectively together and to develop an esprit de corps and an
operating style. And because of complicated jurisdictional relation
ships and divided responsibilities between the Board of Governors and
the individual Reserve Banks, it takes time for the directors to gain
an understanding of their zone of action and to develop into an
efficient and effective part of the System structure.
Finally, if the Banks are to attract to directorates the top leadership
of the community, the directors must be given the maximum opportu
nity to use their talents. It is nut clear that this objective is achieved
if turnover is so rapid that the potential contributions of any board
member are never fully tapped. On the other hand, the dangers inherent
in relatively permanent boards which have become sterile provide all
too pointed examples of the desirability of reasonably limited tenure.
Whether present tenure rules are the proper ones is an open question.
Role of Directors
Every job or position has its rewards as well as its burdens and
obligations, and a directorship of a Federal Reserve Bank is no ex
ception. Directors who have served with the man who is being honored
in this volume arc quick to realize that their rewards arc manifold and
far exceed any obligation they may have incurred. Great teaching is
a rare talent; thanks to Karl Bopp, every board meeting at the Phila
delphia Reserve Bank became a rich learning experience for the direc
tors and staff that was both exciting and real. The directors’ under
standing of central banking and economic analysis grew at each
meeting, and their admiration for a warm, sensitive, human being
whose every breath conveyed a concern for principle and truth, knows
no bounds. While the classroom performance of the students may not
have merited a Phi Beta Kappa designation, the shape of the learning
curve was very real and will remain a prized possession of the group.
THE ROLE OF T1IF. DIRECTOR: THE IDEAL AND THE REAL 247
At the same time, a directorship docs entail its frustrations. Ninety-
five per cent of the personnel of the Reserve Bank arc engaged in
operational activities relating to the flow and storage of money and
credit, with only 5 per cent or less concerned with issues of monetary
and credit policy. Quite properly, deliberations of the Board of Gov
ernors fall into, roughly, the reverse proportions; yet in one sense,
the board of directors has almost been divorced from the determina
tion of monetary policy. With the heavy reliance on open market
operations as a policy tool, the role of the local Federal Reserve Bank,
and more particularly the role of the director, was substantially re
duced. While all presidents of the Reserve Banks participate in delib
erations of the Federal Open Market Committee, they participate
as individuals and are not bound by instructions from their boards of
directors. Moreover, they have no obligation to report on these delib
erations to their boards. This gap in the flow of information makes
some of the advice and guidance offered by directors on policy ques
tions less useful than it might be. In view of the number of individuals
currently privy to the deliberations of the Federal Open Market Com
mittee, and in view of the leaks which have occurred within this
group, one cannot but wonder if the added secrecy which the present
policy affords is worth the sacrifice in terms of directors’ morale and
in the effectiveness and quality of their advice on policy issues. While
board opinions undoubtedly influence the. views of the presidents, it
is recognized that board reactions arc by no means unanimous and
the president clearly has the right to his independent judgment. It is
the information loop—input into the System from the board and the
feedback to the board—which is missing.
Directors do participate in the discussions concerning discount-rate
policy. In this role, directors make a unique contribution by present
ing information regarding sectors of the economy with which they are
familiar. Directors have a feeling for developments in their partic
ular areas of competence, and they can often report those develop
ments to bank officials before statistical evidence becomes available.
Their collective input on underlying conditions and attitudes is by no
means confined to questions related to the discount rate; it influences
all monetary policy deliberations.
The importance of the directors’ activities regarding the discount
rate is often questioned. Although by law directors establish the dis
count rate at least every 14 days, any action regarding rates is subject
to approval by the Board of Governors. Moreover, relatively little use
is presently being made of the discount window by the member banks.
248 MEN, MONEY AND POLICY
So it is difficult to make discount policies the major contribution of a
director. Even if the System should modify the discount rules to en
courage greater use of the window by member banks, it is by no
means certain that the role of the director in this area would increase
materially. It is nevertheless important to recognize the positive con
tribution that the director makes through his discussion of discount
rate policy, and that the directors’ influence on the monetary policy
is broader than this. For example, the directors may help in the eval
uation of the weights to be assigned to different social or monetary
goals at various stages in the political-economic cycle. It is recognized
that many of these goals may be in conflict at any particular time.
Society clearly needs all that the best minds available have to offer,
not only in the resolution of these conflicts but also on the establish
ment of appropriate priorities.
All too often monetary policy issues focus too simplistic an ob
jective. For example, much of the discussion of the goals of monetary
policy treats full employment as an alternative to price stability. The
possible conflict between the two goals under certain economic cir
cumstances is recognized, but to accept this conflict as inevitable is to
assume the availability of only limited solutions to the problem. The
directors can influence policy and issues by asking for a thorough
reexamination of underlying assumptions and by pointing up new
policy tools both within and without the System to resolve such con
flicts. The influence of a single director on policy decisions is minis
cule; but the cumulative impact of the opinions of 108 directors of the
12 Reserve Banks can be a significant element in the decision process.
In the operating area, too, it is essential to recognize that freedom
of action of each Bank is circumscribed because it is part of a larger
System. In spite of each board’s lack of autonomy, the directors can
nonetheless exert considerable influence on operations. Moreover,
these contributions may have real impact not only upon the individ
ual Bank but also upon a wide range of institutions.
Directors play an important role by providing advice and guidance
on the internal operations of the Bank. They bring a wide range of
expertise and experience to considerations concerning labor relations,
salary administration, financing policies, public relations, building
maintenance, audit policies, and long-range planning for physical
facility needs, to mention only a few. Because officers of Federal Re
serve Banks are not permitted to hold outside directorships, Bank
management may tend to lose touch with latest management tech
niques developed in the corporate world. The board of directors as-
THE ROLE OF THE DIRECTOR: THE IDEAL AND THE REAL 249
sures a considerable degree of protection against the development of
institutional insularity by providing a link with the procedures, prac
tices, and policies of other corporate institutions. This role is impor
tant not only in terms of the operations of the Reserve Bank; it is
highly relevant also in terms of the role the Reserve Bank and its
staff can play in improving the operational efficiency of member
banks. The same applies to other financial institutions falling within
its sphere of influence.
Primary responsibility for selection of bank management rests with
the board of directors, and the achievements and success of the lead
ership exercised by officers depends in part upon (he support and
guidance they receive from the board. Restraints imposed by the
necessity for the Bank officers to operate within restraints and rules
of a larger System can be as frustrating as is realization that the direc
tor’s role is not to direct in the traditional sense of the term. But a
strong board of directors can provide the guidance and the balance
which will channel these frustrations into useful influences both within
and without the System. If the Reserve Banks arc to play a construc
tive and innovative role within the region, and at the same time are
to influence the formulation and execution of policy on both the na
tional and international level, top caliber talent is a prerequisite.
As essential as the role of directors in management succession
may be, the majority of directors serve out their terms without par
ticipation in this process, inasmuch as the turnover in top personnel
in the Bank is so low. Even though periodic reviews of personnel
planning are conducted by the board, this is hardly a raison d'etre for
a board. Thus the ability to attract strong board members must rest
upon a considerably broader base than this.
All components of the System can profit greatly from the chal
lenges and demands continually advanced by an active and imagina
tive board which not only reacts to the problems placed before it, but
is constantly pushing and probing on its own initiative on all fronts.
The Challenge to Directors
Despite their restricted role within the organization of the Federal
Reserve System, directors have challenging opportunities to make
positive contributions to the System and, thus, to society.
In the operating areas, directors have great opportunities to exercise
more initiative than they have evidenced in the past. For example,
our understanding of the monetary system and its impact on the
economy is far from complete. Under the leadership of their directors,
250 MEN, MONEY AND POLICY
staffs of individual Reserve Banks should be encouraged to attack
particular segments of the unknown for concentrated study, e.g., con
sumer and corporate behavior, organizational structure, regionalism,
institutional Hows, and money substitutes. Such efforts would not only
help to strengthen the research thrust of the Bank and the System in
these areas; they also would make it easier to attract top personnel to
the staffs and provide new and important bridges to many external
interfaces between the Reserve Banks and the community. Innova
tions in Reserve Bank operations and management techniques can
provide important means for establishing better communications and
contacts with the banking and business community.
Directors are faced with challenges in the policy area—among them,
the effectiveness of voluntary restraints. This challenge is more than
just an informational function, important as that may be; it touches
on the basic philosophy of volunteerism (to coin a clumsy term), i.e.,
obedience to verbal appeals to follow generally prescribed courses of
action in pursuit of desired social and economic goals. There is evi
dence that wide variations exist in the degree of restraint exercised as
a result of such appeals. Among possible causes of the inadequacies
of volunteerism is insufficient knowledge, a difference of opinion on
the relevance or the accuracy of the underlying conditions leading to
these verbal appeals, a simple unwillingness to cooperate, or a cynical
evaluation of the rewards from deliberate flouting of the request. The
question arises as to what penalties, tangible or otherwise, should be
applied when problems arise from failure to cooperate for whatever
reason. Can the directors play a role in this milieu, or is volunteerism
suspect and inherently weak as an appropriate policy tool?
Congress has the power stemming from the Constitution to issue
money and regulate the value thereof. To transfer this power to pri
vate interests without adequate regulation or supervision is highly
questionable, but abhorrence of centralized control has led to the de
velopment of a monetary mechanism which al best is an anachronism.
Here again, directors are challenged to reexamine the structure and
functioning of the monetary system from their particular vantage
point, and to stimulate discussion regarding both strengths and weak
nesses. The possible expansion of the type of institution permitted to
issue demand deposits, the fragmented coverage of regulatory agencies
of the monetizing institutions engaged in the process, and the ability
of private institutions to change the structure of the Federal Reserve
System more or less at will—all these pose very real problems of both
equity and efficiency. Directors can take the initiative in expanding
THE ROLE OF THE DIRECTOR: THE IDEAL AND THE REAL 251
public understanding of the issues involved and in warning of the
problems inherent in these conditions. While history provides little
evidence of basic changes in our banking structure short of a major
crisis, the latter may be closer than we realize. But it is to be hoped
that greater public understanding of both issues and problems can
provide a corrective mechanism short of the crisis stage.
Perhaps the greatest challenge to directors is to appraise the or
ganization and operation of the Federal Reserve Banks within the
context of the Federal Reserve System in order to assure that both
attain their realistic potential. By word and deed, directors must play
a major role in this appraisal. If they are content merely to follow the
traditional ritual of board meetings developed through fifty years’ ex
perience, to exercise little or no initiative and to be passive in their
actions, the role of a director will be little more than a walk-on part
at best. But if they use their wisdom and experience to invigorate the
System, they may serve as a critical catalytic agent in multiplying the
effectiveness of the System and in demonstrating the strengths of a
decentralized organization. Moreover, this can occur without any
change in the responsibility, power, rights, or prerogatives of other
components of the System.
Cite this document
APA
Willis J. Winn (1969, December 31). Regional President Speech. Speeches, Federal Reserve. https://whenthefedspeaks.com/doc/regional_speeche_19700101_willis_j_winn
BibTeX
@misc{wtfs_regional_speeche_19700101_willis_j_winn,
author = {Willis J. Winn},
title = {Regional President Speech},
year = {1969},
month = {Dec},
howpublished = {Speeches, Federal Reserve},
url = {https://whenthefedspeaks.com/doc/regional_speeche_19700101_willis_j_winn},
note = {Retrieved via When the Fed Speaks corpus}
}